Dream KOL

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 8

Company Overview

ABOUT US MEDIA CHANNELS INFLUENCER CATEGORIES


Instagram Fashion
Indonesia’s Influencer Marketing
Twitter
management that connects Health & Beauty
YouTube
Brands directly with Influencers Food & Beverages
for technology-powered social SnapChat
media campaigns Blogs & Websites Lifestyle & Travel
DEMOCRATIZING Offline Activation Technology
CONTENT CREATION Facebook Household & Parenting

KEY FIGURES CONSUMER INSIGHT


90% of Professionals consider Influencer
16,000+ Influencers Marketing Effective when it comes to
Microinfluencers, Brand ambassadors, generating brand Awareness
Key Opinion Leaders (KOLs), Celebrities 74% rely on social networks for purchase
Quality-selected decisions Start your New Campaign
50% believe online User-Generated
brand builders Content (UGC) is more trusted than Invite influencers to
traditional media build your brand
Real-time Analytics Source: Nielsen Insight Reports , Launchmetric
‘Reel’-time Influencer Analytics
DREAM KOL
Execution

62.3% HIGHER
ENGAGEMENT
Facial presence
yields higher
audience
engagement

AUDIENCE
#ACTIVATION

Call-to-Action
encourages
audience
participation for
UGC by 9.6%

OPTIMIZED POST
SCHEDULE
Maximized
brand exposure
by scheduled
+ traffic targeting
How
How to to partner
Work Withwith IconReel
Iconreel
Self - Service Managed Service
00 •
N.A.
Social Strategy & Tactical Advisory
Creative
Concept
• Proprietary Data-driven Social Media insights

01 •
N.A.
Campaign Brief Creation
Campaign
Design
• Content Calendar & Concept optimized for max. impact

02 • Browse 16,000+ quality-selected Influencers • Influencer Recommendations tailored to Campaign Design

Influencer • Real-time Analytics on Influencer Engagement • Influencer-Follower Authenticity Check


Recruitment • Filter by location, channel, and category • (Same as Self-Service)

03 • Payment Handling / Negotiation

Social
Execution
N.A. •

Campaign Briefing / Contracting
Content Review & Influencer Replacements

04 • Campaign Tracking
Reporting
Analytics
N.A. •

Data Analytics & Insights
Final Reporting
Case Studies – Managed Services

Objective(s) Channel(s) Concept Results


- Record-breaking viral phenomenon
Record-breaking Social Virality, The first 1,000+ Influencer posts - 102.9mn Audience Reach
channeling traffic to Lazada media v with CTA and bit.ly across all
channels and demographics
-
-
Traffic +32% (Highest in 2016Q4)
IG followers +18.3% (30k followers)
assets, and boost Harbolnas sales
- 5,000+ Organic hashtags

Shorten PC-buying cycles among - 144,273 Total Views from 3 Youtube


#BelieveInLoveAgain Youtube
Millenials – targeting high Episodes
short videos starring Millenial
school students, university - 28.1x Views/Subscriber Ratio
Trending Influencers
students, and first jobbers

Product Launching new skincare - Engage almost 20 High-end & A-List


Influencer announce and generate
ULTIMA II that is a skincare line Celebrities
infused with luxurious caviar
interest on the new products
during event launch - Create the boost and awareness of the
ingredient. new product launch

Product Launch for Puma IGNITE Influencer product review with Extensive product teasing and
Limitless by influencer product social media teasers, leading up to reviews, with Earned Bonus Posts
seeding for online and offline offline Grand Launch Celebration by satisfied influencer/customers
activation

Online Competition to engage Instagram UGC-centric 7,434 Organic hashtags virality


target audience (Mothers), while competition with data-optimized spread through user-generated
creating online virality for Pampers campaign design and execution content – from 5 Influencers
products
Case Studies – Managed Services
Objective(s) Channel(s) Concept Results
Event Activation with Micro Influencers visit Brightspot and - Total audience reach: 313,835 viewers
Influencers to invite the audience Clients’ Booth, create instastory - Using 44 KOLs
and follow the various activities in and posting flatlay content and - Total Engagement: 8,561 likes ( 3.93%
Nescafe Booth overall Brand experience Average Engagement rate)

Promoting #MenuTerserah on Go
Food & Invite people to find out and
Influencers invite fans to discover - Total audience reach: 2,650,627 viewers
and try WTH menu, creating Buzz - Total Engagement: 38,466 likes
buy #MenuTerserah, Persuade
and Hype about the campaign - 2,11 % Engagement Rate (and growing)
audience & social circles to try
#Menuterserah

Event Activation - Meet and Influencer gathering for offline - Meet & Greet from 11 top Influencers
Greet for Lazada - TV show . activation and build launch hype by
- Approx. 1000+ online fan participants
Connecting offline to Online engaging fans online through UGC
- Create 3,84 % Engagement Rate
Activation then support the offline TV event
Case Studies – Managed Services
Dream Technology total member amount as 21 people.
Consist of:
• 6 people in Technology realm
• 9 people in Content realm
• 2 people in Finance realm

You might also like