Writing Business Reports

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WRITING REPORTS

What is a Report
Reports are a type of assignment in which you
analyze a situation (either a real situation or a
case study) and apply your knowledge and
experiences gained to prescribe solutions or
recommendations.
A report is divided into four areas:
 Terms of Reference- This section gives background
information on the reason for the report. It usually
includes executive summary and introduction.
 Procedure- The procedure provides the exact steps
taken and methods used for the report.
 Findings- The findings point out discoveries made
during the course of the report investigation.
 Conclusions- The conclusions provide logical
conclusions based on the findings.
 Recommendations- The recommendations state
actions that the writer of the report feels need to be
taken based on the findings and conclusions.
 Reports should be concise and factual.
Opinions are given in the
“recommendations" section. However,
these opinions should be based on facts
presented in the "findings".
 Use simple tenses to express facts.
Steps in Writing A business report
 Executive Summary
The executive summary should include a summary
of all of the key points, the idea is that an executive
can read the summary The executive summary
should include a summary of all parts of the
report. 
 Introduction / Terms Of Reference

The introduction should say why the report is


being written.  Reports are nearly always written to
solve a business problem. Reports maybe
commissioned because there is a crisis or they
maybe routine.  
 Findings / Main Body
Sometimes reports don’t say Findings, but it is normally assumed
that the main part of your report will be the information you
have found.  
This information is not always read by executives, but that
doesn’t mean it isn’t important, because without thorough
research and analysis the author will not be able to come to
effective conclusions and create recommendations.  Also if
anything in the executive summary surprises the executive, then
they will turn directly to the relevant part of the
recommendations. 

 Conclusions
The conclusions should summarize the Findings section, do not
include diagrams or graphs in this area. This area should be
short, clearly follow the order of the findings and lead naturally
into the recommendations. 

You should never include new information in the conclusions!


 Recommendations
All reports should include recommendations or at
least suggestions. It is important to make sure that
there is at least an indicator of what the Return on
Investment would be.  It is always best if this can
be directly linked, but may not always be
possible.

Make sure that your recommendations clearly


follow what is said in the conclusions
An effective report can be written going through the
following steps
 Know your objective, i.e., be focused.
 Analyze the niche audience, i.e., make an analysis of the target
audience, the purpose for which audience requires the report, kind
of data audience is looking for in the report, the implications of
report reading, etc.
 Decide the length of report.
 Disclose correct and true information in a report.
 Discuss all sides of the problem reasonably and impartially. Include
all relevant facts in a report.
 Concentrate on the report structure and matter. Pre-decide the
report writing style. Use vivid structure of sentences.
 The report should be neatly presented and should be carefully
documented.
 Highlight and recap the main message in a report.
 Use graphs, pie-charts, etc. to show the
numerical data records over years etc.
 Decide on the margins on a report. Ideally, the
top and the side margins should be the same
(minimum 1 inch broad), but the lower/bottom
margins can be one and a half times as broad as
others.
 Attempt to generate reader’s interest by
making appropriate paragraphs, giving bold
headings for each paragraph, using bullets
wherever required, etc.

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