DIGITAL at Itc

DIGITAL @ ITC
THE E-CHOUPAL INITIATIVE BY ITC IS A CHOUPAL EQUIPPED WITH A COMPUTER AND INTERNET
CONNECTIVITY TO LINK DIRECTLY WITH RURAL FARMERS FOR PROCUREMENT OF AGRICULTURAL AND
AQUACULTURE PRODUCTS LIKE SOYBEANS, WHEAT, COFFEE, AND PRAWNS
THE PROGRAMME INSTALLS COMPUTERS WITH INTERNET ACCESS IN RURAL AREAS OF INDIA TO OFFER
FARMERS UP-TO-DATE MARKETING AND AGRICULTURAL INFORMATION ON SEEDS, FERTILIZERS, MANDI
PRICES, GOOD FARMING PRACTICES ETC.
ITC E-CHOUPAL EMPOWERED 4 MILLION FARMERS IN INDIA
E-CHOUPAL 4.0: CREATING PHYGITAL ECOSYSTEM FOR FARMERS
APPRECIATING THE IMPERATIVE OF INTERMEDIARIES IN THE INDIAN CONTEXT, 'E-CHOUPAL' LEVERAGES

INFORMATION TECHNOLOGY TO VIRTUALLY CLUSTER ALL THE VALUE CHAIN PARTICIPANTS, DELIVERING
THE SAME BENEFITS AS VERTICAL INTEGRATION DOES IN MATURE AGRICULTURAL ECONOMIES LIKE THE
USA.
'E-CHOUPAL' MAKES USE OF THE PHYSICAL TRANSMISSION CAPABILITIES OF CURRENT INTERMEDIARIES

- AGGREGATION, LOGISTICS, COUNTER-PARTY RISK AND BRIDGE FINANCING -WHILE
DISINTERMEDIATING THEM FROM THE CHAIN OF INFORMATION FLOW AND MARKET SIGNALS.
ITC- INFOTECH
• ITC Infotech is a leading global technology services and
solutions provider, led by Business and Technology
Consulting.
• The company provides technology solutions and services
to enterprises across industries such as Banking &
Financial Services, Healthcare, Manufacturing, Consumer
Goods, Travel and Hospitality, through a combination of
traditional and newer business models, as a long-term
sustainable partner.
Automation is a key foundational capability for In this experience economy, customers, Manufacturing Execution Systems
the effective operations of today’s businesses. It employees and partners, demand more Factories are reinventing themselves to
has been instrumental in bringing benefits personalized, seamless and contextual be responsive, agile, innovative and
across multiple operational and organizational experiences for each interaction across efficient. Today, they need to quickly
tasks, like: different digital channels. ITC Infotech’s respond to changing consumer behavior
•Reducing and controlling rising operational Digital Experience (DX) business unit is and increasing competition while
costs committed to help our clients across CPG, remaining profitable and delivering
•Enhancing productivity by effective utilization of Manufacturing, BFSI, Healthcare and Travel quality standards using Industry 4.0
time and capacity & Hospitality industries, build technologies. Manufacturing Execution
•Overcoming siloed approach of operations experience-driven customer-centric Systems (MES) are leading the charge,
•Improving efficiency across multi-application organizations. forming the backbone of smart factories.
landscapes including legacy applications
ITC DIGITAL
INITIATIVES
ITC e-store ITC Sixth Sense Command Center
 AI-powered hyper personalized platform
(https://itcstore.in)
 Strong partner ecosystem for content & data
 Direct-to-Consumer channel operational in 11cities
 Powered by world class quality, superior consumer insights,
cutting edge innovation and purpose led brands Consumer Data Hub
 Impactful Brand Campaigns & Engagement, Continuous
Tracking & Feedback  Harvesting insights & new product development
 Moment Marketing Contextual Communication &

Consumer Promotion 2000+Content Assets created
ITC DIGITAL
INITIATIVES
Cutting-edge digital technologies continue to be deployed
towards strengthening ITC's real-time operations and
execution platform
ITC constitutes ‘Young Digital Innovators Lab’ to

drive digital transformation
New technologies such as Industry 4.0, smart robotics,

artificial intelligence, big data, industrial internet of things
(IoT) and machine learning are being deployed by all
businesses, including ITC’s supply chain and distribution
ecosystem to enhance operational effectiveness.
The company has also formed a dedicated digital council of
senior ITC managers called ‘DigiNext’ which will ideate

and sponsor high impact digital interventions.

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DIGITAL @ ITC

ITC E-CHOUPAL EMPOWERED 4 MILLION FARMERS IN INDIA

E-CHOUPAL 4.0: CREATING PHYGITAL ECOSYSTEM FOR FARMERS

APPRECIATING THE IMPERATIVE OF INTERMEDIARIES IN THE INDIAN CONTEXT, 'E-CHOUPAL' LEVERAGES

'E-CHOUPAL' MAKES USE OF THE PHYSICAL TRANSMISSION CAPABILITIES OF CURRENT INTERMEDIARIES

 Moment Marketing Contextual Communication &

ITC constitutes ‘Young Digital Innovators Lab’ to

New technologies such as Industry 4.0, smart robotics,

The company has also formed a dedicated digital council of

senior ITC managers called ‘DigiNext’ which will ideate

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