A Summer Training Project Report ON: The World's Local Bank
A Summer Training Project Report ON: The World's Local Bank
A Summer Training Project Report ON: The World's Local Bank
Greater efficiency
HSBC
COMMERCIAL BANKING
Personal banking
Non Resident Indian banking
Financial Planning services
Corporate Banking
Business Banking
Payments and Cash Management
Trade (international and domestic)
and factoring services
Institutional Banking
Treasury and Capital markets
Custody and clearing
Asset Management
Global Resourcing
Data Processing
Primary Dealership
Primary Equity
Asset Service
Investment banking
HSBC PREMIER
Relationship Management
Investment Services
Broking Services
Exclusive HSBC Premier Centers
Special Account for Children
HSBC Premier debit Card
High cash withdrawals
HSBC Premier Master Card
Home banking
No Bounce Cheque protection
HSBC Premier Global service
wealth management for HSBC
Premier
Investment & Risk analysis
Need identification
Various investment avenues
Fund management
five category of portfolio
SECURE
MODERATELY CONSERVATIVE
BALANCED
MODERATELY AGGRESSIVE
AGGRESSIVE
VARIOUS INVESTMENT AVENUES
Equities
Mutual funds
Bonds
Deposits
Cash equivalents
Real estate
Gold
Research Methodology
Title: Investment & Wealth management
analysis; premier
Universe: jodhpur
DURATION:60 DAYS
(21/06/2010-21/08/2010)
RESAERCH TYPE: Descriptive
Research Objective
1) Main objective
The main objective is to know the awareness of Wealth
Management Services provided by the bank.
2) Specific Objective
To know the risk taking ability of investors;
To study the investment pattern of the customers;
Creating relationship with the customer to have their
sources;
To study the financial needs of the customers;
To educate investors to take active part in Wealth
Management;
To motivate customers to take more risk and generate
more return.
Analysis and Interpretation
1. Age:
0% 16%
30%
1
2
3
4
Where,
54%
Less than 18
18-30
30-50
Above 50
Occupation details:
0%
20%
1
0%
2
3
4
80%
60%
1.UptoRs.2,00,000
2.Rs.2,00,001-Rs.5,00,000
3.Rs.5,00,000-Rs. 10,00,000
4.Rs.10,00,001-Rs.50,00,000
5. above Rs. 50, 00,000
INVESTMENT OBJECTIVE:
What is the primary objective for the investment portfolio?
0% 6%
1
40%
30%
2
3
4
5
24%
14%
6%
40% 1
2
3
4
40%
0%
30%
1
2
50%
3
4
20%
1. No. There are no other assets that I could use to cover my immediate
cash flow needs
2. Yes. I’ve other assets to cover my immediate cash flow needs, but it’d
be difficult to access them
3. Yes. I have other assets to cover my immediate cash flow needs, but
some advance planning would be necessary.
4. Yes. I’ve other assets to cover my immediate cash flow needs.
RISK PROFILE
How many years of experience do you have with
investment products the value of which can
fluctuate (including “buy and hold” and active
trading?
1. No experience 0% 10%
2. Less than 3 years
3. between 3 and 6 years
4. More than 9 years 40% 1
2
3
4
50%
Approximately what percentage of your assets is currently held
in investment products where the value can fluctuate?
10% 10%
1
20%
2
30% 3
4
5
30%
20%
30%
1. property purchase 1
2
2. children’s education
3
3. children’s marriage
4
4. securing lifestyle 20%
5
5. retirement
20%
10%
Recommendations & Suggestions
1. SECURE
final result for selected sample
2. MODERATELY CONSERVATIVE
25
3. BALANCED
20
3
4. MODERATELY AGGRESSIVE
5. AGGRESSIVE
15
2 5 Series1
10
1 4
5
0
1 2 3 4 5
FACTS & FINDINGS
PFR the Financial Analysis Tool and the Insurance Needs
Calculator predict the future needs and amount of cover
required by a particular customer in an effective manner.
Wealth management services at HSBC bank are amongst the
best in the industry with the prime thrust on niche market.
The services provided by the bank are better than the
competitors.
The brand makes regular efforts to gain more business from
its existing subscribers by telemarketing.
Telemarketing executives seems to be well trained to interact
with customers with end result of building highly positive
brand associations, if not more revenue.
It has started the concept of Social Workforce balance in
which the employees are given time to fulfill their social
obligations.
The revenues have grown up with the Wealth
Management Services and the Premier customers are
more satisfied with these services.
The bank is using a double edged weapon for fulfilling
its social commitments, as well as effectively publishing
its services by way of conducting various events on
Saturday’s which include
Magic shows
Painting competition for children
Craft making competition for children
Cartoon day celebration
To increase the morale of the employees’ celebrations
for target beaters along with the celebration of the
birthdays are done.
Effective portfolio development and management is
done.