Ecolife: Sustainable Online Choices For Better Tomorrow

EcoLife
SUSTAINABLE ONLINE CHOICES FOR BETTER TOMORROW
By Mr. Abhijeet Kohat

Pretext
 Consumers now-a–days are well informed with the technological advances and availability of information at the click
of a button.
 Most of us spends our days scrolling through the internet whether that be chatting with friends, watching videos, using
Social media, consuming content on websites, Online shopping, attending classes on google meet/zoom or other
platforms, business meets and so on.
 According to new study by Scotsman.com an average Internet user spends 59 hours per week which is approximately 8
and half hours per day and works outs 128 days in a year. Social media alone contributes 2 and half hours per day.
These numbers are increasing every year by 5-10%.
 As of January 2021, there were 4.66 billion active internet users worldwide - 59.5 percent of the global population. Of
this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices.
 All these number are very impressive as most of the people around the world have access to any information, but the
increasing user base and the time on the internet have adverse effect the environment. Every click on the browser
releases greenhouses gases which are responsible for the climate change and other climate catastrophe.
 A study by Boston consulting group found that the internet is responsible for around 1 billion tonnes of greenhouse gas
emissions per year. That’s about 2% of total emissions.
Solution Prologue
 Post Covid the Internet usage has been skyrocketed and the data is given below.
 Video Streaming : Post the COVID-19 outbreak as billions of people with internet access were confined to their
homes, Netflix subscriptions grew by 20% in 2019 to 167 million users Whereas, Amazon’s subscriber grew by 17%
in 2021 to 200 million users . The video traffic over mobile data also increased by 55% in 2020 , with smartphones
and tablets accounting for more than 70% of the billion hours of YouTube streamed daily. According to the Netflix’s
Environmental Social Governance report of 2019, its total global energy consumption reached a whopping 4,51,000
megawatts hours per year, which was enough to power 37,000 homes in the US .
 Online Classes/Meeting : According to an MIT research paper, one hour of videoconferencing can emit between 150
to 1,000 grams of CO2, the global carbon footprint could grow by 34.3 million tons in greenhouse gas emissions due to
Online Classes/Meeting .
 Online Shopping & Food Delivery : World Economic Forum states that demand for urban last-mile delivery is
expected to grow 78% by 2030, leading to 36% more delivery vehicles in 100 cities around the world.
 Audio Streaming : The total emissions for streaming that song could be over 2,50,000 tons of CO 2. We are emitting
over 3,50,000 tons of greenhouse gases per year, because of the need to run remote servers 24*7
“ EcoLife’s goal is to reduce the carbon emission
by making users aware of carbon footprint
caused by their internet usage and help them
make better, more sustainable choices.
”
Business Concept
 EcoLife have developed a chrome extension which will help the customer monitor the carbon emission caused by the
internet activity on their devices.
 All customer need to do is add this extension to the browser and our algorithm will surveil the amount of greenhouses
gases emitted by each website while the customer uses it, and customer will be able to check the results.
 Along with this customer will also get the suggestion on how to tweak his/her internet activities to reduce the carbon
emission.
 Customer will get the option to enable the auto-optimization which will immediately make changes to the activities
and give the customer optimal results.
 Customer will get the comprehensive report on how much difference he had made using our extension. For example;
money that he saved, Trees that were saved, carbon emission reduction report, energy conservation report, Fuel and
non-renewable conservation report, and so on.
 Customer will also get the option of disabling the auto-optimization, If customer have an important meet for example
let’s say customer have to attend an interview, he should have the option to use the website features to its full
capacity.
Example of Suggested Changes
 Switching off camera in an online meeting can help
reduce a person’s carbon footprint by 96% Instead of
attending classes with video + audio customer will get
the suggestion to attend only with audio. Same Goes for
meeting, seminars, meets, conferences.
 Streaming over next-generation mobile technology,
better known as 5G, would result in carbon dioxide
emissions of ~5 grams per hour, while using copper
cables produces twice that amount, and 3G mobile
technology results in a substantial 90 grams of CO2 per
hour.
 listening to music in real time demands a huge amount of
power generated by servers often miles away. This can
be taken care off by downloading songs instead of
streaming it.
 Minimizing the screen while playing songs on Youtube
will reduce carbon emission by large extent.
Customer Acquisition
 Marketing is the key to the customer acquisition after the successful development of product while constantly
making necessary changes and improving product/services persistently.
 First and foremost, it’s very important to know what keyword can make our extension’s rank better in the Chrome
Store.
 Sending email newsletter to our potential customers, explaining the advantages of our extension.
 Providing free extension on EcoLife website, other websites like torrent, pcmag, lifewire etc.
 Answering every review of Chrome's store and being frank and open to feedback.
 Doing targeted advertisement using social media platform, YouTube, google. Creating accounts or pages on social
media which states our vision and mission.
 Promoting the product with the help of tech influencers (tech YouTubers, other social media influencers, Gamers,
etc) and sustainability influencer.
 Hosting launching events and inviting media.
Metrics to monitor the Growth
 There are couple of methods to monitor the growth of the business.
 By checking the number of people added the extension.
 Number of websites visited by the customer per months.
 Number of hours spend using our extension.
 By checking the amount of carbon emission reduction.
 Here we are going to use the number of downloads on chrome and other websites.
 Using this we will know the exact number of devices that are using our extension.
 Each Gmail ID which downloads the plugin is equivalent to one customer acquired.
Expansion and monetization plan
 Ecolife will start as a plugin/extension for Chrome, and we will increase our customer base by providing free basic
services.
 As the customer base increases, we can add premium features which will add more value to the customers experience.
 Advertising sustainable products and services on the platforms. Generating ad revenue by reaching out to ecofriendly
business for partnership.
 Affiliate marketing and promoting other company’s products on the extension. Extensions can display banners or ads
that direct the user to the advertiser’s product or landing page
 Bundling with other related apps and collaborating to promote multiple products to increase sales. We can charge a flat
fee for advertisements or a commission for every download.
 We can develop more apps which aligns our business model and our mission and vision and promote it on our extension.
Expansion and monetization plan
 Once the extension have large user base, we can launch our own browser.
 Scoring Website on the basics of the carbon emission due to the single user on the website. This can be Identified by
following methods:
 The quality of the graphics on the website
 User friendliness of the website. More accessible the website is less time customer spends navigating it.
 Checkout Timing especially for E-commerce website.
 Response Time and user data base of the website. More data base requires more IT infrastructure to maintain and
hence more carbon emission.
 Scoring Website is feasible for direct-to-consumer businesses.
Thank You

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EcoLife

SUSTAINABLE ONLINE CHOICES FOR BETTER TOMORROW

By Mr. Abhijeet Kohat

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