Colour Cosmetics DG Concepts Brief

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Colour Cosmetics Brief

Professional/bold

Embrace your individuality. Your face a canvas for self-expression. There are no rules to
makeup. There is a look for everyone. Go experiment and have fun. Slay your day and
come through with a bold and vibrant look.
Basic/Korean/No makeup makeup look

You’re naturally beautiful to begin with. Enhance your natural features with this makeup
for an effortless glowy and radiant look. Let your beauty shine through.
Skincare infused To include dropper with skincare ingredients like this.
To remove logos/details from product packaging

You should not have to sacrifice clear skin when applying makeup. Makeup can be great too.
You no longer need to choose between either. This lightweight makeup range infuses skincare
to protect, leaving your skin feeling soothed and nourished.
Naturals/Clean beauty To include elements of “Natural Ingredients” in
the mood board
To remove branding/logo on product packaging

It is equally important to be conscious of what we are putting in and on our bodies. Enjoy this
clean beauty makeup formulated with ingredients that instantly wakes up the face with
vibrant color and is safe for you and the planet.

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