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    Instructional Materials-OPPORTUNITY SEEKING

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    mirai desu
    Entrepreneurs are innovative opportunity seekers who have endless curiosity to discover new ideas and see if they will work in the marketplace. They create value by introducing new products/services or finding better ways of making them through innovation in product design, features, or improving operational capabilities with new technologies. Entrepreneurs may also consider expanding their reach by creating new markets or maximizing existing markets. The entrepreneurial mindset allows seeing situations positively despite difficulties and is driven by passion to discover fulfillment. The macro environment includes socio-cultural, political, economic, ecological, and technological forces that influence business conduct, consumer behavior, costs, and competition. A thorough industry analysis provides opportunities by understanding customers, competitors, and market characteristics

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    Instructional Materials-OPPORTUNITY SEEKING

    Uploaded by

    mirai desu
    79 views17 pages
    Entrepreneurs are innovative opportunity seekers who have endless curiosity to discover new ideas and see if they will work in the marketplace. They create value by introducing new products/services or finding better ways of making them through innovation in product design, features, or improving operational capabilities with new technologies. Entrepreneurs may also consider expanding their reach by creating new markets or maximizing existing markets. The entrepreneurial mindset allows seeing situations positively despite difficulties and is driven by passion to discover fulfillment. The macro environment includes socio-cultural, political, economic, ecological, and technological forces that influence business conduct, consumer behavior, costs, and competition. A thorough industry analysis provides opportunities by understanding customers, competitors, and market characteristics

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    Instructional Materials-OPPORTUNITY SEEKING-

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    Entrepreneurs are innovative opportunity seekers who have endless curiosity to discover new ideas and see if they will work in the marketplace. They create value by introducing new products/services or finding better ways of making them through innovation in product design, features, or improving operational capabilities with new technologies. Entrepreneurs may also consider expanding their reach by creating new markets or maximizing existing markets. The entrepreneurial mindset allows seeing situations positively despite difficulties and is driven by passion to discover fulfillment. The macro environment includes socio-cultural, political, economic, ecological, and technological forces that influence business conduct, consumer behavior, costs, and competition. A thorough industry analysis provides opportunities by understanding customers, competitors, and market characteristics

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    © All Rights Reserved
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    79 views17 pages

    Instructional Materials-OPPORTUNITY SEEKING

    Uploaded by

    mirai desu
    Entrepreneurs are innovative opportunity seekers who have endless curiosity to discover new ideas and see if they will work in the marketplace. They create value by introducing new products/services or finding better ways of making them through innovation in product design, features, or improving operational capabilities with new technologies. Entrepreneurs may also consider expanding their reach by creating new markets or maximizing existing markets. The entrepreneurial mindset allows seeing situations positively despite difficulties and is driven by passion to discover fulfillment. The macro environment includes socio-cultural, political, economic, ecological, and technological forces that influence business conduct, consumer behavior, costs, and competition. A thorough industry analysis provides opportunities by understanding customers, competitors, and market characteristics

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    Opportunity seeking

    Entrepreneurs are innovative


    opportunity seekers. They have
    endless curiosity to discover new or
    different ideas and see whether
    these ideas will work in the market
    place.
    Entrepreneurs create value by
    introducing new products or
    services or finding better ways of
    making them.
    These may include innovation in terms of product
    design or addition of new product features to
    existing ones.
    They may also tinker on improving their
    operational capability by employing new
    technologies that will bring them greater efficiency,
    better economies.
    They may also consider expanding their reach by
    creating new markets or maximizing existing
    market reach.
    Entrepreneurial mind fame,
    heart frame, and gut game
    Mind frame-allows the
    entrepreneur to see things in a
    very positive and optimistic
    light in the midst of crisis or
    difficult situations.

    Heart flame-driven by
    passion, they are drawn to fine
    fulfillment in the act and
    process of discovery.

    Gut game-the ability the


    entrepreneur to sense without
    using the five senses.
    Macro Environment

    This refers to the “big or macro forces”


    that affect the area, the industry, and the
    market, which the enterprise belongs to.

    They influence how business should be


    conducted, how consumers will behave,
    how supply and demand will move, how
    different competitors would position ,
    and how the cost of doing business will
    proceed
    Five categories

    •Socio-Cultural
    •Political
    •Economic
    •Ecological
    •Technological
    A TIME OF DANGER! A TIME OF OPPORTUNITY!
    WE LOOK FIRST AT THE OPPORTUNITY, AND YES, WE RECOGNIZE
    THAT THERE IS DANGER !
    •Socio-Cultural Environment- assess the
    trends and dynamics of the bigger
    consumer population, their beliefs, tastes,
    customs, and traditions

    •Political Environment-it includes all the


    laws, rules, and regulations that govern
    business practices as well as the permits,
    approvals, and licenses necessary to
    operate the business
    Economic Environment-supply and
    demand forces in the market will
    make customers shift to other
    products

    Ecological Environment-includes
    all natural resources and the of
    ecosystem, habitat of men,
    animals, plants, and minerals.
    Technological Environment-new
    scientific and technological
    discoveries, which often lead to the
    launch and commercialization of
    new products with superior
    attributes or to rendering the old
    ones obsolete.
    Industry Sources of
    Opportunities
    -it includes the relevant customers,
    direct and indirect competitors and
    the critical characteristics of the
    market as to the quality of products
    or services to be delivered
    A thorough analysis of industry structure
    and dynamics yields opportunities for the
    clever entrepreneur.

    Situating his or her enterprise within the


    realm of an industry provides many
    profitable opportunities for the entrepreneur.

    It may be according to product types or


    according to the functions of the product or
    service.
    Participants in an Industry
    include:

    1. rivals or competitors
    2. suppliers
    3. consumer market segments
    4. substitute products or services
    Thank You!

    FOR
    LISTENING

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