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    Research Methods Handout 1 Introduction To Research

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    kmarivu
    This document provides an introduction to research methods. It defines research as a careful investigation or inquiry to gain new knowledge. The key aspects of research covered include: the research process from developing a problem to collecting and analyzing data; examples of research topics; why research is important for business decision making; and the components of a research design such as developing instruments to collect data and selecting samples.

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    Research Methods Handout 1 Introduction To Research

    Uploaded by

    kmarivu
    17 views20 pages
    This document provides an introduction to research methods. It defines research as a careful investigation or inquiry to gain new knowledge. The key aspects of research covered include: the research process from developing a problem to collecting and analyzing data; examples of research topics; why research is important for business decision making; and the components of a research design such as developing instruments to collect data and selecting samples.

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    What is Research HO 01

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    This document provides an introduction to research methods. It defines research as a careful investigation or inquiry to gain new knowledge. The key aspects of research covered include: the research process from developing a problem to collecting and analyzing data; examples of research topics; why research is important for business decision making; and the components of a research design such as developing instruments to collect data and selecting samples.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    17 views20 pages

    Research Methods Handout 1 Introduction To Research

    Uploaded by

    kmarivu
    This document provides an introduction to research methods. It defines research as a careful investigation or inquiry to gain new knowledge. The key aspects of research covered include: the research process from developing a problem to collecting and analyzing data; examples of research topics; why research is important for business decision making; and the components of a research design such as developing instruments to collect data and selecting samples.

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    of 20

    Research Methods

    HANDOUT 1
    INTRODUCTION TO RESEARCH

    1-1
    Discussion Plan

     What is Research?-Definition-Why research?-


    Examples of Research-How to do Research?-
    Research Process-

     WHAT IS RESEARCH?

     ‘A CAREFUL INVESTIGATION OR INQUIRY


    SPECIALLY THROUGH SEARCH FOR NEW FACTS IN
    ANY BRANCH OF KNOWLEDGE ’

     - Advanced learner’s dictionary of current English


     A systematic Inquiry whose objective is to provide
    information to solve managerial problems.

    1-2
    What is Research?......
     ‘IS A SYSTEMATISED EFFORT TO GAIN NEW
    KNOWLEDGE’

     -Redman and Mory

     AN ORIGINAL CONTRIBUTION TO THE EXISTING


    STOCK OF KNOWLEDGE MAKING FOR ITS
    ADVANCEMENT

     A SCIENTIFIC SYSTEMATIC SEARCH FOR


    PERTINENT INFORMATION ON A SPECIFIC TOPIC

    1-3
     BASED ON LOGICAL RELATIONS AND NOT JUST BELIEFS

     WILL INVOLVE EXPLANATIONS OF METHODS USED FOR DATA


    COLLECTION

     WILL ARGUE WHY THE RESULTS OBTAINED ARE


    MEANINGFUL

     EXPLAIN ANY LIMITATIONS

     MUTIPLICITY OF POSSIBLE PURPOSES FOR YOUR


    RESEARCH (DESCRIBING, EXPLAINING,UNDERSTANDING,
    CRITICISING AND ANALYSING

    1-4
    Why study Research?
     Business Research is a systematic inquiry
    whose objective is to provide information
    to solve managerial problems. It helps a
    manager to take wise decisions.
     Research provides you with the
    knowledge and skills needed for the fast-
    paced decision-making environment

    1-5
    Why Research is important in Business?

     The modern day business has many risks


    associated with business decisions. So, it
    is very important to have a sound
    information base.
     wrong decision would result in multiple
    losses
     So, better information is needed for taking
    wise business decisions in a competitive
    scenario.

    1-6
     1.There are more variables to consider in
    every decisions.
     2. More knowledge exists in every field of
    management
     3. Global and domestic competition is more
    vigorous with many businesses downsizing to
    focus on primary competencies, reduce costs,
    and make competitive gains.
     4. Government continues to show concern
    with all aspects of society, becoming
    increasingly aggressive in protecting the public.

    1-7
    5. Workers, shareholders, customers, and general public
    are demanding to be included in company decision
    making. They are better informed now and are sensitive
    to any move that might affect their interests.
    6. The power and ease of use of today’s computers and
    WWW have given us the capability to analyze data to
    deal with today’s complex managerial problems.
    7. The number and power of the tools used to conduct
    research have increased, in tune with the growing
    complexity of business decisions. (Think of SPSS,
    Minitab, X-STAT, SigmaStat softwares used in data
    analysis.)
    8. Datamining is done by many organizations and they
    know how to extract meaningful knowledge from volumes
    of data contained within internal databases.
    1-8
    Research can be used to:

     Advance in a particular enquiry or subject.


     Improve practice, process and enhance
    knowledge in a particular field
     Analyse and interpret changes that occur
    over a period of time
     Ascertain if there is a relationship and why
    the relationship is formed.

    1-9
    Matters in Research

     Relationship
     An association
     An interdependence
     (We would discuss all these in detail later
    in Types of Research and Data Analysis)

    1-10
    Examples of Research
     Does introduction of computers increase efficiency of
    employees?
     Why is the brand Zain popular in Oman?

     Why small business enterprises are not doing well in

    Oman?
     What are the views and opinions of the beneficiaries of

    SANAD Programme?
      Why student grades are poor in descriptive
    modules?
      Will eating meat cause heart attacks?
      Why children like cartoons?
      What are the factors considered by an investor before
    making investments?
      How does a citizen choose his banker?

    1-11
     How does a client feel about the services of his
    banker?
    Research Wheel
     Please refer to Page 3 of Handout 1

    1-12
    Research Problem
     . A research problem tells you what you
    intend to research.
     Example
     Rising share prices (why ?)
     Declining sales of a company (why ?)
     Are advertising budget and sales related?
    (relation)

    1-13
    Literature review
     is a synthesis of the results of earlier studies
    done in the area and involves raising questions
    that needs further research
     The most important function of the literature
    review is to ensure you read widely around the
    subject area in which you intend to study.
     A literature review will lead the research
    towards the specific information (key variables)
    that need to be collected or hypotheses to be
    tested that serve as the theoretical framework of
    the research design
    1-14
    Conceptualizing the research
    design
     A research design involves a series of
    rational decision making choices- planning
    of the actual study- type of research to be
    carried out, type of investigation required,
    study setting, selection of sample, and
    collection and analyses of the data.
     Researcher’s obligations
     Develop a creative research design
     Provide answers to important business questions
     the selection of an appropriate design is very important in
    arriving at valid findings, comparisons and conclusions.

    1-15
    RESEARCH PROCESS
     Please refer to Page 6 of Handout 1

    1-16
    Constructing an instrument
    for data collection
     Anything that is used as means of
    collecting information for your study is
    called a research tool or instrument.
     Example; observation forms,
    questionnaires, interview guides are all
    classified as research tools.

    1-17
     Sample should be selected in such a way
    that it represents the characteristics of
    the population being studied.

     Random/probability sampling
     Non probability sampling
     Mixed sampling

    1-18
    Writing a research proposal
     This will be discussed later

    1-19
    Research Process ……Continued….

     Collecting data
     Processing data
     Writing Research Report

     Questions
     Practice Exercises
     MCQs

    1-20

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