Report (Planning)
Report (Planning)
Report (Planning)
What is planning ?
Planning helps the manager to look into the future and make a
choice from amongst various alternative courses of action. The
manager has to evaluate each alternative and select the most
viable proposition. Planning involves setting targets and
predicting future conditions, thus helping in taking rational
decisions.
Planning establishes standards for Controlling
Marketing Plan
These are plans intended to cover a period of less than one year.
Long-range Plans
These are plans covering a time span of more than one year.
Making Planning Effective
Support from the Top of management