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    Poster - Pepsi Marketing Mix

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    Shahid Umar
    Pepsi's promotional strategy uses all media channels like TV, print, outdoor, and online ads for 360 degree branding. Pepsi sponsors global events like football and cricket worldwide and lifestyle, music events. They also have a high promotion policy for chips like Lays and Kurkure. Pepsi targets its food products to youth and families, and branded carbonated soft drinks to youth. Promotions feature famous movie stars and athletes to build relatability.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Poster - Pepsi Marketing Mix

    Uploaded by

    Shahid Umar
    169 views1 page
    Pepsi's promotional strategy uses all media channels like TV, print, outdoor, and online ads for 360 degree branding. Pepsi sponsors global events like football and cricket worldwide and lifestyle, music events. They also have a high promotion policy for chips like Lays and Kurkure. Pepsi targets its food products to youth and families, and branded carbonated soft drinks to youth. Promotions feature famous movie stars and athletes to build relatability.

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    Poster- Pepsi Marketing Mix

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    Pepsi's promotional strategy uses all media channels like TV, print, outdoor, and online ads for 360 degree branding. Pepsi sponsors global events like football and cricket worldwide and lifestyle, music events. They also have a high promotion policy for chips like Lays and Kurkure. Pepsi targets its food products to youth and families, and branded carbonated soft drinks to youth. Promotions feature famous movie stars and athletes to build relatability.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    169 views1 page

    Poster - Pepsi Marketing Mix

    Uploaded by

    Shahid Umar
    Pepsi's promotional strategy uses all media channels like TV, print, outdoor, and online ads for 360 degree branding. Pepsi sponsors global events like football and cricket worldwide and lifestyle, music events. They also have a high promotion policy for chips like Lays and Kurkure. Pepsi targets its food products to youth and families, and branded carbonated soft drinks to youth. Promotions feature famous movie stars and athletes to build relatability.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    PEPSI MARKETING MIX

    4 Ps Analysis
    Pepsi Promotion & Advertising Strategy

    Introduction Pepsi Promotion & Advertising Strategy: Pepsi Promotion & Advertising Strategy:
    The promotional and advertising As a global beverage & snack brand,
    strategy in the Pepsi marketing Pepsi mainly targets the media to
    The marketing mix refers to the set of strategy is as follows: make their presence felt in the
    actions, or tactics, that a company Pepsi mainly targeted its food market. Lipton is marketed to the
    uses to promote its brand or product products to the youth and family. The higher end of the customer. The
    in the market. The 4Ps make up a branded CSD is targeted to the youth. Tropicana brand is also targeted to
    typical marketing mix - Price, Product, The promotion is also done in that the fitness oriented people. The
    Promotion and Place. format. They are promoted using the people who are also preferring the
    famous movie stars or the well- healthy options of drinking also
    Marketing Mix of Pepsi analyses the known faces so that the people can prefer this products. Thus they
    brand/company which covers 4Ps easily relate. promote in a way which attracts the
    (Product, Price, Place, Promotion) and people who are health conscious and
    explains the Pepsi marketing strategy. the ones who are interested in having
    the healthy food. Pepsi has also been
    As of 2020, there are several involved with global brand
    marketing strategies like ambassadors who are film stars,
    product/service innovation, marketing famous sports personalities etc. This
    investment, customer experience etc. summarizes the Pepsi marketing mix.
    which have helped the brand grow. About Pepsi

    Marketing strategy helps companies The promotional strategy in the Pepsi Co. being a huge company has a lot of
    achieve business goals & objectives, marketing mix of Pepsi uses all brands under its hat. There are various
    possible media channels like TV, products of Pepsi Co. like Pepsi, Mountain
    and marketing mix (4Ps) is the widely Dew, Lays, Tropicana beverages, 7Ups,
    used framework to define the print, outdoor, online ads etc for a
    Cheetos, Lipton Tea, Aquafina, etc.
    360 degree branding. Pepsi has Pepsi are mainly targeting the food and
    strategies.   sponsored global events like world beverages market. We find that the company
    cups of football, cricket etc across the has a lot of products which are catering to
    world apart from sponsoring global the various needs of the people. They have
    entered into a lot of segments like CSD,
    lifestyle, music etc events. They also
    Chips, Wafers, Tea, etc. Pepsi Co has a huge
    have a high and powerful promotion consumer base and one of the leading
    policy for all the chips they have like players in the carbonated soft drink (CSD)
    Lays and Kurkure. industry. We also find that the chips industry
    also does not lag behind. They are now
    venturing into new kind of markets where
    they are making a strong impact.

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