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    Ninad Sen
    Pepsi promotes its products through personal selling, advertising, and sales promotion using printed and electronic media. Pepsi designs its advertising campaigns and promotions to target teenagers, sponsoring pop music and cricket. The management of Pepsi uses both skimming and penetration pricing strategies - charging higher prices for some brands and lower prices for others to attract customers and consolidate its position against competitors like Coca-Cola.

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    Pepsi promotes its products through personal selling, advertising, and sales promotion using printed and electronic media. Pepsi designs its advertising campaigns and promotions to target teenagers, sponsoring pop music and cricket. The management of Pepsi uses both skimming and penetration pricing strategies - charging higher prices for some brands and lower prices for others to attract customers and consolidate its position against competitors like Coca-Cola.

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    Pepsi promotes its products through personal selling, advertising, and sales promotion using printed and electronic media. Pepsi designs its advertising campaigns and promotions to target teenagers, sponsoring pop music and cricket. The management of Pepsi uses both skimming and penetration pricing strategies - charging higher prices for some brands and lower prices for others to attract customers and consolidate its position against competitors like Coca-Cola.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views1 page

    HTTP

    Uploaded by

    Ninad Sen
    Pepsi promotes its products through personal selling, advertising, and sales promotion using printed and electronic media. Pepsi designs its advertising campaigns and promotions to target teenagers, sponsoring pop music and cricket. The management of Pepsi uses both skimming and penetration pricing strategies - charging higher prices for some brands and lower prices for others to attract customers and consolidate its position against competitors like Coca-Cola.

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    com/doc/8719148/Pepsi-Marketing-Mix

    The largest companies in world can demonstrate the best promotion strategies which are worth
    learning and following if one wishes to get success in the worldtrade and production. Two of such big
    companies which success could be defined as the best promotion strategies implementation are Coca
    Cola beverages Company and Pepsi Company.

    Pepsi promotes its products by personal selling, advertising, and sales promotion. For advertising,
    and sales promotion it used printed and electronic media. Every newspaper and magazine carry
    Pepsi advertisements. Advertisement of Pepsi are eye catching and attractive. Through advertising it
    informs the consumer about new brands and flavours. Pepsi designs its sales promotion strategies
    and advertisement campaign focusing strictly on the target markets. Pepsi has been catching the
    trends of society. National songs by bands like “Vital Signs”, “Awaaz”, “Junoon” and “Strings” were the
    keys in their advertisement campaign. Sponsoring the pop industry and the cricketing team helped
    Pepsi hit right on target of their primary market which consists of teenagers.

    The management of PEPSI uses both the skimming and penetration pricing strategy. The brands,
    which has price greater than Pepsi beverage is skimming pricing strategy, and brands having prices
    less than one can of Pepsi adopted penetration-pricing strategy. By adopting skimming they are
    earning more profit and by penetration they attract the customers and consolidating position in the
    market. They have to adopt both strategies because they are facing established competition in the
    market, e.g. In beginning the main competitors for Pepsi are Coca cola & RC, now their major
    competitor is Coca cola.

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