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    Admodel Case Study: Cpi (Cost Per Install)

    Uploaded by

    Priyal Jaiswal (Marketing 20-22)
    CPI, or cost per install, refers to a metric used in mobile app advertising where advertisers pay a fixed rate each time an ad results in an app installation. For example, if an advertiser booked a campaign to get 800 installations at a $8 CPI, they would pay $8 per install for a total of $6,400. Advertisers use CPI campaigns to drive more installs and boost their app's rankings. The average CPI can vary based on factors like the app category and platform, with iOS CPI generally higher than Android. CPI is best for apps aiming to acquire users beyond the initial download through in-app engagement.

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    Admodel Case Study: Cpi (Cost Per Install)

    Uploaded by

    Priyal Jaiswal (Marketing 20-22)
    39 views8 pages
    CPI, or cost per install, refers to a metric used in mobile app advertising where advertisers pay a fixed rate each time an ad results in an app installation. For example, if an advertiser booked a campaign to get 800 installations at a $8 CPI, they would pay $8 per install for a total of $6,400. Advertisers use CPI campaigns to drive more installs and boost their app's rankings. The average CPI can vary based on factors like the app category and platform, with iOS CPI generally higher than Android. CPI is best for apps aiming to acquire users beyond the initial download through in-app engagement.

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    CPI_abhay_19_05_2021

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    CPI, or cost per install, refers to a metric used in mobile app advertising where advertisers pay a fixed rate each time an ad results in an app installation. For example, if an advertiser booked a campaign to get 800 installations at a $8 CPI, they would pay $8 per install for a total of $6,400. Advertisers use CPI campaigns to drive more installs and boost their app's rankings. The average CPI can vary based on factors like the app category and platform, with iOS CPI generally higher than Android. CPI is best for apps aiming to acquire users beyond the initial download through in-app engagement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    39 views8 pages

    Admodel Case Study: Cpi (Cost Per Install)

    Uploaded by

    Priyal Jaiswal (Marketing 20-22)
    CPI, or cost per install, refers to a metric used in mobile app advertising where advertisers pay a fixed rate each time an ad results in an app installation. For example, if an advertiser booked a campaign to get 800 installations at a $8 CPI, they would pay $8 per install for a total of $6,400. Advertisers use CPI campaigns to drive more installs and boost their app's rankings. The average CPI can vary based on factors like the app category and platform, with iOS CPI generally higher than Android. CPI is best for apps aiming to acquire users beyond the initial download through in-app engagement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    AdModel Case Study

    CPI(Cost per Install)


    What does CPI mean?
    CPI campaigns are specifically intended for mobile apps. This metric can’t be
    applied to any other areas of your business.

    With CPI campaigns, digital ads are placed to drive installs to a specific mobile
    app. Businesses are then charged a fixed rate or bid rate whenever the app is
    installed.

    For example,if you booked a campaign to have your app installed 800 times at a
    CPI rate of $8 then each install would cost you $8 and in total you would pay
    $6,400.

    **Payments are triggered on installs, not on users getting to an installation page.


    How to calculate CPI?
    CPI Campaign and How they work?

    A mobile app owner or developer decides they want to promote their app with paid advertisements.
    So, they work with ad Networks directly to increase the exposure of the app.

    Then, advertisement are placed within other apps or mobile websites in various websites. Some of
    the popular ads are:
    ● Banner
    ● Videos
    ● Native
    ● Interstitial
    ● Offerwall

    If a user clicks on advertisement and that click leads to an installation, the advertiser gets charged.
    For Industry:

    CPI Model is used for mobile apps like dream 11,Snapchat,Unacademy etc.

    Android apps:

    IOS apps:

    Any Game app:

    Average CPI for android apps and IOS apps may vary and for IOS apps CPI tend
    to be higher. CPI varies for different markets, different seasons/quarters and
    according to ad places.
    Pricing:
    Cost-per-install is only relevant when targeting the customers who are in the BOFU
    stage.For this reason, cost-per-install tends to be a bit more expensive as compared to
    other metrics.

    Generally, it’s the


    retailers who For Facebook:
    spend a large
    amount on ads
    during Q4.

    Average CPI price for


    AppBrain for India is
    $0.11 but it may be
    varied for different
    situation and for diff
    advertiser.
    Conclusion:
    CPI is still a great metric for games, especially if you set the pay-out to trigger upon a certain
    achievement in the game which is far more indicative of user engagement than just
    downloading.With CPI campaigns app marketers may achieve several goals.

    Such as growing the number of users their apps have, boosting an app’s ranking on the
    App Store / Google Play market to secure it a higher visibility, increase the number of users
    for their apps while App Store Optimization they’ve been applying haven’t impacted their
    native user acquisition yet and more.
    Resources:
    CPI Definition (Cost Per Install) | The Online Advertising Guide

    App Cost Per Install (CPI): What it is & How it Works | BuildFire

    Facebook Ads Cost: 2020 Benchmarks to Help You Create a Smart Budget (adespresso.com)

    Average CPI pricing per country for Android apps | AppBrain

    What is a Bottom of the Funnel (BOFU): Definition and examples | Snov.io

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