Aryabhatt Coaching

We don’t just educate you, we prepare you for the future

 IIT-JEE/ Medical Coaching Industry- Facts and Figures

• The coaching industry has been evolved as Supplement Academic Institutes / Parallel
Education Industry
• IIT prep classes, for instance, cost between Rs 2.5Lakh and Rs 3 Lakh, while medical
entrance coaching could set you back by anything from Rs 1.5 lakh to Rs 2.5 lakh

Source- http://ratandatta.sulekha.com/blog/post/2008/07/iit-coaching-classes-rs-10-000-crore-industry.htm
• IIT-JEE Coaching turnover is Rs. 10,000 Crores/ yr and Medical Coaching turnover
of Rs. 300 Crores/ yr
• About 6 lakh students attend these classes every year at an average cost of Rs.1.7
lakhs per year
• Almost 1.5 lakhs candidates take IIT/JEE every year with only 3500 students
getting selected i.e. 2% of success rate
• The emphasis is rising on Online module and corresponding course structure
 Aryabhatt Coaching Classes- Story So far….

• 2 Coaching centers @ Agra and Savita Vihar, Delhi

• Late Entrant in already crowed marketplace

• Courses for ITT-JEE/ AIEEE / PMT / NTSE-> Fee + taxes

• Specialized Tests-

1. CAT (Capability analysis test)

2. ANAT (Aryabhatt national aptitude test)

• Competitors- Aakash IIT-JEE. PMT classes, Resonance, Brilliant Tutorials, FIIT-JEE,
VidyaMandir classes, Bansal Tutorials etc
• Course structure for IIT-JEE/ AIEEE/ Medical -> 1 yr, 2 yr, 4 yr, Crash course

NTSE -> 1 yr + 4 yr integrated course

 Objective

• To create visibility and differentiation for Aryabhatt coaching

• To generate query among the TG
• To Convert query / available database of students to quantifiable no. of
admissions by convincing the students and influencers
 Association - By Students

Secured Job and Future, Social

Status Appraisal

Aspirations and dreams->

Fear, Anxiety,
If I will clear this IIT/JEE / Medical
exam- ‘Best in Life’ Goose bumps
is guaranteed

Need a proper mentorship

 Proven track
record

Personal
Proximity
Attention

Basic
Consideration
Fee Faculty
Package Profile

Study material/ test

pattern
 Concerns and Comparisons

• Proven track record OR Previous year performance

• Faculty profile OR Personalized attention

• Payment Compatibility- One time Full Payment / Installments / Scholarships

• Test pattern OR Study material

• Proximity or Performance
 Influencers

Seniors/ Friends/
Parents School Teachers
Class-mates
 Modes of gathering information

• Newspapers/ Magazines/ Hoardings

• Peer/ Teacher discussion
• Coaching centers
• Educational fairs
• Web

• WOM is the biggest influencer – as that is taken from a credible source and helps
in generating and spreading positive words about the brand
 What competition is doing?
Brilliant Tutorials
FIIT-JEE Brilliant Tutorials

• Established in the year 1992 • Started in the year 1970

• 1 yr/ 2yr/4yr IIT/ AIEEE/ Medical coaching program- • Major emphasis on expertise and experience of
Regular and correspondence/ Test Series/ Crash Professors
Course
• Banking on Previous track records- Brilliant’s
• NTSE and Olympiad Coaching facility students have secured the All India No. 1 Rank 21

• Programs for admissions in U.S. university times in the last 27 years

• • 1 yr/ 2yr/4yr IIT/ AIEEE/ Medical coaching

Emphasis on Staff Profile, study material and
previous year performance, Scholarships, Rewards program- Regular and correspondence/ Test
Series/ Crash Course
• Enabled infrastructure and Personalized attention,
• Rigorous Test pattern
Hostel Facility

• • Student Contact Program

Tie-ups with schools- e.g.. FIITJEE- with its PINNACLE
and ASCENT Programs • Testimonials of Students

• FIIT-JEE micro sites- Location wise- Delhi- South, East, • Live Chat support for counseling of students
NW, Janakpuri, Rohini, Gurgaon, Dwarka, Noida

•
 Bansal Tutorials Aakash Tutorial

• Establish in the year1991 • Established in the year 1990

• Courses- 1 yr/2 yr Course- Regular and • Parent Company- Aakash Educational services-
correspondence/ Test Series/ Crash Course Aakash IIT/JEE (Engineering) and Aakash Institute

• (Medical)
Banking on Previous track record and Faculty expertise
• Delhi- East Delhi (Mayur vihar phase 1), Janakpuri,
• Alumni corner
Kohat (ND- Engg), Pitampura (ND- Medical), South
• Emphasis on Individual attention, Study material, test
Ex 1 (Medical), South Ex 2 (Engineering)
and evaluation
• Courses- 1 yr/ 2 yr/ 4 yr course- Classroom,
• Rank potential index, Rank enhancement programs
Correspondence. Online, National level test series
• Feedback to parents • Emphasis on Faculty expertise, Test Pattern and
• Toppers Gallery Personalized attention and Previous year
performance
• Apply online- Facility
• Courses for NRI Students
• Free downloads for Bansal students- Student/ Alumni/
Admin Login, Blogging • Scholarships/ Rewards

• Student Contact Program • Student Counseling

 VidyaMandir classes

1. Started from the year 1989

2. Banking on the faculty expertise and proficient

methodology

3. ‘Study -> Discuss -> analyze -> Test ‘ structure

4. Courses- 1 yr/ 2 yr/ 3 yr – Regular classroom,

Correspondence, Online Module

5. Online discussions

6. VidyaMandir Blogs

7. Online payment facility available

8. Live chat for counseling

9. Student contact Program

 Insight
Students wish to be assured about the success factor and want expert guidance to achieve the same

‘They want to have Best in Life’

The Reason

• Assurance for them is a ‘Huge relief’ ……as they think now they have to put their hard work only and
the rest is taken care by an expert (Who knows it ALL and will leave no stone unturned)

• They know if they will enter in such prominent institutes like- IITs/ AFMC / AIIMS (Medical) – who
are a Brand name themselves and claim to have ‘The cream layer of Indian Talent’ – Success ,
Prestige, Money and Social status appreciation is a GUARANTEE
 The Pick

When IITs can boast about their guarantee, Why can’t We?

Create a different territory for Aryabhatt and Present yourself in the utmost confident
manner to provide the student what they seek in all medium and modes-

Guarantee of Success in IIT/ AIEEE/ Medical/ NTSE and thus assurance about their future

Communication Platform

‘Guarantee of success’
 Positioning

To the students (14-18 years), who wish to have a rewarding career, proper nurturing
and the best mentorship, Aryabhatt is a ‘Engineering/ Medical/ NTSE coaching centre’
that offers the assurance of success and unique educational environment by providing
best expertise and preparation materials

Our TG is-
• Ambitious
• Well-aware
• Studious
• Confident
 Our suggestions
1. Money return policy-
To generate confidence and striking differentiation. The communication will be like-

‘Guarantee of success in IIT/ Medical or take your money back !!!!!’

‘Come with your ward and take a post-dated cheque’

We will take an Aryabhatt entrance exam, and the person who will clear the test will have our
assurance of selection in IIT-JEE/ AIEEE/ Medical and will get the post dated cheque as a money
return policy incase he /she will not get selected in IIT/ Medical. We can also charge a premium
from this batch- as a compensation for ‘Personalized attention’

‘Confidence’ in our voice and action is the key here. We have to ensure students

about our coaching facilities, materials and the teaching staff

Catchment Area
2. Extension of Services

• Extension of Services
In this cluttered market-place we have to create differentiation for ‘Aryabhatt classes’. We can do
• In this
it by providing andcluttered
highlightingmarket-place we to
our extended help have to create
the students differentiation
in achieving for Like-
their goals.
‘Aryabhatt classes’. We can do it by providing and highlighting our
extended help to the students in achieving their goals. Like-
a. Pick-up and drop facility
• a. Pick-up and drop facility
• b. Fee in installments
b. Fee in installments
• c. Helptheinschools
c. Help in selecting selecting the schools and residence
and residence
• d. Online tests
• d. Online tests
e. Personality development / Communication classes
e. Personality development / Communication classes
• Many of the students come to Delhi for IIT/ Medical coaching, and
need an assistance for settling down. Capitalize on this opportunity-
provideMany of the students come to Delhi for IIT/ Medical coaching, and
an incentive
need an assistance for settling down

Capitalize on this opportunity- provide an incentive

3. Demo Classes and Supplementary classes (time-bounded) in major schools (like-
D.P.S. etc)

Schools are the best place to contact and convince the students. We should go to the
schools, present the demo, can take a complimentary test to let them know their
level of preparation and the way we can help to improve the same.

Also, we can take a Class- Physics, chemistry, Maths/ Biology- in addition to their
routine classes

Here the catch is ‘generating / realization of the need and instantly providing

the solution’- For creating visibility and giving them the experience

of expertise in the first hand

4. Teachers Contact Program

It is an extension of school contact program. We will go, talk and convince the
teachers about the premium coaching facility at Aryabhatt coaching centre, will give
our demo to them and inspire them to guide their students to the right place and in
the right hands

Students trust their faculty because of their superiority of knowledge and experience.

They go to them and seek for their suggestion. If we convert the teachers

to the Brand custodians for Aryabhatt , the probability of converting of queries to

admission will be immensely enhanced

5. Career / Educational Fair – Aryabhatt Educational Fair

The staff at Aryabhatt coaching, prominent teachers, IIT-Delhi professors, Medical

Professionals (AFMC/ AIIMS etc) will counsel the students about the preparation
module, materials and modes (class preparation/ correspondence) for IIT-JEE/
AIEEE/ Medical

This activity will help in creating and enhancing the awareness

level and brand recall of Aryabhatt Coaching. This can also be used

as a window to showcase the offerings of Aryabhatt coaching

6. We can send direct mailers to the students- informing about the Aryabhatt offerings,
Course details and location details

This will help in generating the instant query and providing the relevant information

7. Public Relations and Web banners- Online and offline

It is very important to spread positive vibes about Aryabhatt, start a talk about it on the
online sites like www.pagalguy.com/ www.bharatstudents.com etc. in which students
log-in for the educational/ academic information. Because students feel that

‘if everybody is doing that, it must be right’ – and will follow the trend
Thank you