Mod - 1 - B - Project Lifecycle V Product Lifecycle

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Project Lifecycle

vs.
Product Lifecycle

1
Project Lifecycle
• Project Lifecycle: How a project unfolds over
time

Predictive Adaptive
• Project Scope, Schedule • Detailed Scope is
& Cost defined early in defined before each
the project iteration
• “Waterfall” • Iterative, Incremental,
Change-Driven
• “Agile”

2
Project Lifecycle
• PMBOK Guide 6, Fig 1-5

Business
Need & Detailed Plan of
Project Scope, Schedule Deliver to
Objective Cost Build the Product, Service or Result Customer
3
Product Lifecycle
• Product Lifecycle is not the same as Project
Lifecycle
– Product Lifecycles are industry-specific
– A Product Lifecycle might involve many projects

4
Product Lifecycle
• Boston Consulting Group Matrix
Business Growth

Question Marks Rising Stars

Old Dogs Cash Cows

Market Share 5
Product Lifecycle
• Boston Consulting Group Matrix

Clinical Trials Product Development


Market Research
Business Growth

Staff Training
New Business Startup Sales Campaigns

Feature Upgrades
Maintenance
Cost-Saving Initiatives
Staff Re-deployment
Service Improvements

Market Share 6

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