Mod - 1 - B - Project Lifecycle V Product Lifecycle
Mod - 1 - B - Project Lifecycle V Product Lifecycle
Mod - 1 - B - Project Lifecycle V Product Lifecycle
vs.
Product Lifecycle
1
Project Lifecycle
• Project Lifecycle: How a project unfolds over
time
Predictive Adaptive
• Project Scope, Schedule • Detailed Scope is
& Cost defined early in defined before each
the project iteration
• “Waterfall” • Iterative, Incremental,
Change-Driven
• “Agile”
2
Project Lifecycle
• PMBOK Guide 6, Fig 1-5
Business
Need & Detailed Plan of
Project Scope, Schedule Deliver to
Objective Cost Build the Product, Service or Result Customer
3
Product Lifecycle
• Product Lifecycle is not the same as Project
Lifecycle
– Product Lifecycles are industry-specific
– A Product Lifecycle might involve many projects
4
Product Lifecycle
• Boston Consulting Group Matrix
Business Growth
Market Share 5
Product Lifecycle
• Boston Consulting Group Matrix
Staff Training
New Business Startup Sales Campaigns
Feature Upgrades
Maintenance
Cost-Saving Initiatives
Staff Re-deployment
Service Improvements
Market Share 6