Uber Analysis

UBER
MISSION & VISION

We ignite opportunity by setting
the world in motion.
• Uber, a american technology company.

• Services include Ride hailing, food deliver(uber-eats),
package delivery, couriers.
• March 2009, 2 entrepreneurs Travis Kalanick and Garrett
CORE VALUES
Camp developed a smartphone app to provide ride on one
• Build globally, we live locally. click in San Francisco.
• Customer obsessed.
• Celebrate differences.
• Do the right thing.
• Act like owners.
• Value ideas over hierarchy.
• Make big bold bets.
SERVICES OFFERED BY UBER
TRIP OPTIONS UBER EATS
MOVING HELPING
CITIES BUSINESS
FORWARD MOVE AHEAD
ORGANIZATIONAL STRUCTURE
PRE 2017 POST 2017
BUSINESS STRATEGY
01 02 03
Enhanced Services User Comfort Cost cutting via Innovation
04 05 06
Human Capital Tech Focus Pricing
CULTURE
Unfreezing Implementation
Significance of cultural improvements of change
for the company's ultimate growth
potential must be clarified to 8 principles to be
employees followed as a part of our
cultural process
Freezing
The corporation is attempting to convince
all corporate stakeholders, including
workers, to adopt its new culture.
CULTURE
Uber’s Cultural Norms
● We build globally, we live locally

● We are customer obsessed
● We celebrate differences
● We do the right thing
● We act like owners
● We persevere
● We value ideas over hierarchy
● We make big bold bets
POST COVID WORLD
1. Taxi Services were completely dethrone as
companies offered work from home
2. Business model adapted by providing rides to

doctors, medical staff and people in emergency
3. Diversified business model helped them survive

as Uber Eats and Uber Freights witnessed a
higher revenue
4. Focused on Digital transformation for enhancing

customer experience Uber introduced ‘Work Hubs’ where cab drivers
can find alternative job in Eats, Freights,
warehouse management, customer services, etc.
Bain and Company
MISSION
To help our clients create such high levels of value that
together we set new standards of excellence in our
respective industries.
• Bain and company, a american management

consultant.
• Founded in 1973 by Bill Bain.
• Head quarters in Boston, Massachusetts.
CORE VALUES • It provide its advice to public, private and non-profit
organizations.
• Passion & Commitment.
• Honesty & Openness.
• Practical
• One Team
TARGET CUSTOMER
Bain and Company generally Industries

focus on Fortune 500 companies
and regional industry leaders • Healthcare
across verticals • Automotive
• Industrial Good
• Financial Services
• Technology
Public • Retail
Private
Non Profit
Organization
ORGANIZATION’S STRUCTURE
● Bain & Company is a partner-led

management consulting organization
● In general the following hierarchy is

followed:
● Partner
● Principal
● Manager
● Consultant
● Senior Associate Consultant
● Associate Consultant
SEAMLESS COMMUNICATION
1. 2.
Basic level work in a Consultants and
project is performed by Managers mostly manage
Associates Consultant and the higher-level work.
Senior Associate
Consultants
3. 4.
Current structure allows Each case team structure is
for seamless highly customized and
communication be it top- varying depending on the
down or bottom up case requirement.
BUSINESS STRATEGY
Entering new A lot of flexibility

upcoming markets. given to the
employees.
Junior staff handles Senior staff constantly

the ground work too. involved in getting
new clients.
CULTURE
01 02
Easy startup like culture. Open communication
between all the channels.
04 05
Instills a sense of Lots of informal sessions
ownership among for bonding.
employees.
POST COVID SCENARIO
● Consulting is all about travelling.
● A difficult transition phase from the offline

mode to the virtual platform due to the
pandemic.
● Early adaption among client except few who
would prefer in person meetings.
LEARNINGS AND CONCLUSION
• The importance of an organizational structure

• Need for the perfect strategy mix
• Uber’s employee centric culture
• Hierarchical structure at Bain & Co

Uber Analysis

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UBER

MISSION & VISION

• Uber, a american technology company.

TRIP OPTIONS UBER EATS

Uber’s Cultural Norms

● We build globally, we live locally

2. Business model adapted by providing rides to

3. Diversified business model helped them survive

4. Focused on Digital transformation for enhancing

• Bain and company, a american management

Bain and Company generally Industries

● Bain & Company is a partner-led

● In general the following hierarchy is

Entering new A lot of flexibility

Junior staff handles Senior staff constantly

● Consulting is all about travelling.

● A difficult transition phase from the offline

• The importance of an organizational structure

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