Supply Chain of Cocacola

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Supply chain of Coca Cola

company
Presented by: Framed by :
Akram Lahkim Mr Taoufiq
Lamsidi
Work Plan
 Origin
 Mission
 Values
 Price
 Supply chain of Coca Cola
 Stratégies of coca Cola
 How to improve Supply chain Drivers
Origin
• The first Coca-Cola recipe was invented in
Covington, Georgia, by John Stith Pemberton,
originally as a coca wine called “Pemberton’s French
Wine Coca” in 1885.
• The first sale were made at Jacob’s pharmacy in
Atlanta, Georgia,on may 8th, 1886, and for first eight
month only nine drink were sold each day.
• In incorporated in 1892 as Coca-Cola Company (the
current corporation)
Mission
To inspire moments of optimism and happiness.

To create value and make a difference.

To refresh the world.


Values
• Coca-Cola values serve as a compass for our actions and describe
how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well.
Coca Cola Family
Focus on the Market
• Focus on needs of our consumers, customers and
franchise partners
• Get out into the market and listen, observe and learn
• Process a world view
• Focus on execution in the marketplace every day
• Be insatiably curious
Supply chain of Coca cola
• Coca cola supply chain divided as parts for good supply chain
;all parts want to be good
• Coca cola company gets in formations from this information
they will decide the manufacturing quantity
• For a better supply chain information follow and material
follow want to be very efficient and affective
• According to the information follow and orders they make
plans about manufacturing .
• They keep stock in warehouses for the demand and orders
then company will distribute the stock for customers
Importance of facility
• To void the unnecessary wastage
• To make resources work together
• To maximize value and minimize costs
• To maximize productivity
• To navigates the requirements and mitigates the
risk.
Importance of Inventory

• For smooth production and selling activities


• To avoids the stock-out problem
• To Expense Control
• For emergency situations
Inventory control by coca cola
• The Economic Order Quantity (EOQ) Model
• FIFO
Importance of Transportation
Distribute products
• with right product
• with right quantity
• to right place
• with right quality
• right price
Transport in coca cola

• Use highways to transport product


across the land

• Use international airports to


transport goods to other countries
in the world

• Use deep water ports to ship cargo


to other countries in the world
Sourcing
• Coca-Cola Company manufactures and sells
concentrates, beverage bases and syrups to bottling
operations(outsourced) and also do the marketing
initiatives.

• Coca-Cola company have more than 250 bottling


partners worldwide.
• Considerable amount of Coca-Cola’s supply chain is
handled by the out sourced parties.
• Therefore sourcing is very important driver of Coca-
Cola’s supply chain.
Pricing
• Soft drink industries become more and more
competitive since new productions come out from
world leading companies such as Coca-Cola,
PepsiCo, Dr Pepper Snapple, Nestle, Suntory……..
• Price is a key factor that determines market share of
Coca-Cola in the industry

Inventory Responsive Cost


ness

Inventory Cost Responsive


ness
Strategies Coca-Cola used to
manage its supply chain drivers
• Focus on aggressive marketing
• Operating through push strategy-
customer order anticipation
• Use A-B-C classification for inventory
handling
• SAP enable web base platform

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