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    Productlifecycle Christine

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    Jing BJYX
    Coca-Cola introduced its product in 1886 selling the first glass for 5 cents. It used various promotional items to advertise and was initially only available locally. Over time, it removed cocaine from its formula, saw increased popularity through celebrity endorsements, and expanded globally. In the maturity stage, Coca-Cola offers various sparkling drinks worldwide through extensive advertising across channels. It uses competitive pricing and offers benefits to motivate employees to produce quality products.

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    Productlifecycle Christine

    Uploaded by

    Jing BJYX
    31 views14 pages
    Coca-Cola introduced its product in 1886 selling the first glass for 5 cents. It used various promotional items to advertise and was initially only available locally. Over time, it removed cocaine from its formula, saw increased popularity through celebrity endorsements, and expanded globally. In the maturity stage, Coca-Cola offers various sparkling drinks worldwide through extensive advertising across channels. It uses competitive pricing and offers benefits to motivate employees to produce quality products.

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    Coca-Cola introduced its product in 1886 selling the first glass for 5 cents. It used various promotional items to advertise and was initially only available locally. Over time, it removed cocaine from its formula, saw increased popularity through celebrity endorsements, and expanded globally. In the maturity stage, Coca-Cola offers various sparkling drinks worldwide through extensive advertising across channels. It uses competitive pricing and offers benefits to motivate employees to produce quality products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views14 pages

    Productlifecycle Christine

    Uploaded by

    Jing BJYX
    Coca-Cola introduced its product in 1886 selling the first glass for 5 cents. It used various promotional items to advertise and was initially only available locally. Over time, it removed cocaine from its formula, saw increased popularity through celebrity endorsements, and expanded globally. In the maturity stage, Coca-Cola offers various sparkling drinks worldwide through extensive advertising across channels. It uses competitive pricing and offers benefits to motivate employees to produce quality products.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    Product Life Cycle &

    Recruitment Progress of Coca-Cola


    Presented by Christine
    Introduction Stage
    Product - On May 8,1886,first glass of Coca-Cola was sold
    - On 1892,in Atlanta,Georgia,US, Coca-Cola company was
    created
    - produced based on cocaine from the coca leaf and
    caffeine-rich extracts of the kolanut
    - used coupons for free drinks to raise interest in the
    product
    Price - a can of coke costs 5cents
    Promotion - used items such as calendars,soda fountain urns,painted
    wall signs,napkins,pencils and clocks to advertise
    Place - available only in Pemberton,the owner’s pharmacy,to local
    soda fountains
    Growth Stage
    Product - removed cocaine from its formula
    - changed into a sweeter taste due to consumer’s
    preference upon on its competing product,Pepsi
    Price - a can of coke cost $0.25 in 1990 when the
    growth stage ended
    Promotion - Lillian Nordica, noted opera singer,begins to
    endorse Coca-Cola and appears in nationwide
    advertising in 1905.
    - Coca-Cola's first billboard, "Ritz Boy," promotes
    how popular the drink had become.
    Growth Stage
    Promotion - I'd Like to Buy the World a Coke (1971) was
    one of the most famous commercials of Coca-
    Cola. People all over the world has this song
    upon their lips.
    - Coca-Cola first announced the "Magic
    Summer '90" campaign in March 1990 by
    sending MagiCans containing money to
    journalists
    Place - the soda had entered markets outside
    the United States by 1990s.
    Lillian Nordica Ritz Boy I'd Like to Buy the World a Coke (1971)

    Magic Summer '90’ campaign 1947 Coca-Cola


    Maturity Stage
    Product - Coca-Cola, Sprite, Fanta and other sparkling soft
    drinks were made. In the series of Coca-
    Cola,there are Coca-Cola Classic,Coca-Cola
    zero,Coca-Cola Life and Diet Coca-Cola.
    Price - $0.76.The average price for all countries is
    $0.94 .
    Promotion - advertising across multiple channels,including
    TV, online ads, sponsorships, etc.
    - Coca-Cola’s sponsorships include NASCAR, NBA,
    the Olympics, American Idol, etc.
    Place - North Korea and Cuba are the only places you
    can’t buy Coca-Cola by 2023.
    Products of Coca-Cola

    Coca-Cola X Olympics Coca-Cola’s Brand Logo Throughout the years


    Pricing Strategy
    • Market Skimming pricing strategy was used when first
    introduced due to its expense
    • At present,Competitive pricing is used to meet the
    opposition against significant players like Pepsi, items valuing
    is set around a similar level of rivalry.
    • In an economy like that of Pakistan, consumers tend to
    switch towards a low priced product which is why Coca Cola
    offers penetration price.
    • Promotional Pricing is also offered in some occasions.
    Application Progress
    • Application process is designed for employees to showcase
    their experience and skills
    • Must apply online to be considered for a position
    • can use your LinkedIn profile or resume/CV to preload your
    online application
    • recommend signing up for Talent Community where the
    company allows you to sign up for Job Alerts. After signing
    up, the company will email you relevant jobs as they are
    posted for your areas of expertise.
    Shortlisting Applicants
    • If your application catches the company’s attention,
    one of its global recruiters will contact you to
    discuss your skills and experiences
    • During the conversation, they’ll provide more
    information about the job and the team responsible
    for hiring the position
    • If your skills and experience match the job
    requirements, you may be invited to participate in an
    interview.
    Interview Progress
    • Interview process can take place onsite or virtually
    • You’ll meet with a panel of individuals who understand the needs
    of the role and what it takes to be successful at The Coca-Cola
    Company.
    • This panel will consist of a diverse selection of employees,
    including the hiring manager and members of the team
    • The timing of the offer may depend on factors such as team
    needs, location, and the specific job.
    • After accepting the offer, a background check and drug
    screening may be required depending on your country’s
    regulations
    Employee Motivation
    • Coca-Cola’s employee motivation strategy is based on a
    simple premise: happy workers produce quality products.
    • motivates its employees is by offering them things like
    health insurance, retirement planning,paid time off, health
    insurance, retirement plans, and paid vacation days.
    • also offers its employees discounts on Coca-Cola products,
    which helps to foster a sense of pride in the company and
    its products
    • Coca-Cola also hosts a number of employee-focused events
    and activities, such as company-wide celebrations and
    picnics.
    Thank you.

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