Cape Unit 1 - Module 1 - Obj 6

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Importance of data and

information
Information provided by a system can
be classified in many ways:
• Source
• Nature
• Level
• Time
• Frequency
• Form
• Type
Source:
• Internal - comes from within the organization, most
likely from data processing.

• External- purchased or found in public domain

• Primary - Information from original data.

• Secondary -
▫ comes from data that has been output as a result from
processing other data.

▫ Secondary data is not reliable as sometimes it has been


processed from primary data that is not up to date.
Nature
• Quantitative 

• Qualitative 

• Formal - Information provided according to


some organizational procedure.

• Informal - information that usually moves


through informal routes such as conversation,
newspaper report, e-mail.
Level
• Strategic - long term goals and performance

• Tactical - short term management

• Operational - Short term information relating


to day to day operation of one part the
organization - e.g. number of students to go on
work experience.
Time
• Historical - Information based on data
collected in the past - e.g. sales figures for the
past year.

• Current - Based on the latest data

• Future - Information based on predicted or


possibly known future data values.
Frequency
• Real Time - Real time information will be based on
current data in a transaction processing application
such as a supermarket.

• Periodic – how often the information is put


together - e.g. annual report, quarterly sales report. 
The longer the period, the more likely it is that the
information will be strategic rather than
operational.

• 
Frequency
• Use – Is it for strategic, tactical or operational
use?

• Planning – Information intended to help plan


some future action

• 
Frequency
• Control - Information used to control some
process - e.g. the data output of sensors shows
how an industrial plant is operating.

• Decision - Information used to support


decision-making - e.g. the holiday Rota would be
used to decide if a particular employee could
take time off.
• 
Form
• The form that information is presented in will
often be decided by the mechanism that is used
to transmit it through the organization.
Form
• Written – Information is typed onto a piece of
paper, a hard copy.  It is low tech, but really
quite reliable.       

   
Form
• Visual – data/information is presented using
visual aids such as charts, graphs, etc.                 
Form
•   Aural – This is when data is presented using
speech.                                             
Form
• Sensory – this involves interacting with
data/information using the senses.

• Communication is often at its most effective if all


the senses are involved.      
Ways used to represent data
Data can be represented using:
• Character
• String
• Numeric
• Aural-musical notes, morse codes
• Visual
• Musical symbols
Ways to represent information
• Text
• Graphics
• Videos
• Special purpose notations (mathematical ,
musical and scientific notations)
• Graphical representations –graphs, charts and
tables
Graphical representations
• A line graph is useful when identifying trends.

• Pie charts are useful for showing values that


can be compared.

• bar charts are useful when many categories


/values are compared.
For additional reading:
• http://www.antonine-education.co.uk/ICT_A2/
Module_4/topic_4.htm

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