Women Entrepreneurship: By: Jyothi - CH

WOMEN
ENTREPRENEURSHIP
By:
JYOTHI.CH
Entrepreneurship
• Entrepreneurship is more than simply “starting a
business.” The definition of entrepreneurship is a
process through which individuals identify
opportunities, allocate resources, and create value.
• Entrepreneurs see “problems” as “opportunities,”
then take action to identify the solutions to
those problems and the customers who will
pay to have those problems solved.
Women Entrepreneurship
“An enterprise owned and
controlled by a women
having a minimum
financial interest of 51%
of capital and giving at
least 51% of the
employment generated
by the enterprise to
women.”
Importance of WE
• 50% of the population
• Traditionally outside the domain of economic activities
• They must be made part of the economic development,
because it will not only ensure the economic & social
development of the
women along with providing more human
resources to strengthen the economy of the
country.
• The economic status of women is now
accepted as an indicator of a society’s stage of
development.
When women move forward, the family
moves, the village moves and the Nation
moves.”
-Pandit Jawahar Lal Nehru
Why do Women Take-up
Employment?
• Push Factors
– Death of bread winner
– Sudden fall in family income
– Permanent inadequacy in income of the family
• Pull Factors
– Women’s desire to evaluate their talent
– To utilize their free time or education
– Need and perception of Women’s Liberation,
Equity etc.
– To gain recognition, importance and social status.
– To get economic independence
Supportive Measures for
Women’s Economic Activities
and Entrepreneurship
• Direct & indirect financial support
• Yojna schemes and programmes
• Technological training and awards
• Federations and associations
Direct & Indirect Financial
Support
• Nationalized banks
• State finance corporation
• State industrial development corporation
• District industries centers
• Differential rate schemes
• Mahila Udyug Needhi scheme
• Small Industries Development Bank of India (SIDBI)
• State Small Industrial Development Corporations
(SSIDCs)
Yojna Schemes and Programmes
• Nehru Rojgar Yojna

• Jawahar Rojgar Yojna
• TRYSEM
• DWACRA
Technological Training and
Awards
• Stree Shakti Package by SBI
• Entrepreneurship Development Institute of India
• Trade Related Entrepreneurship Assistance and
Development (TREAD)
• National Institute of Small Business
Extension Training (NSIBET)
• Women’s University of Mumbai
Federations and Associations
• National Alliance of Young Entrepreneurs (NAYE)
• India Council of Women Entrepreneurs, New Delhi
• Self Employed Women’s Association (SEWA)
• Association of Women Entrepreneurs of Karnataka
(AWEK)
• World Association of Women Entrepreneurs (WAWE)
• Associated Country Women of the World (ACWW)
Women Entrepreneurship in
India
• Earlier there were 3 Ks
– Kitchen
– Kids
– Knitting
• Then came 3 Ps
– Powder
– Pappad
– Pickles
• At present there are 4 Es
– Electricity
– Electronics
– Energy
– Engineering
• The trend has arisen mainly because of the changes in the
social attitude, breakup of the traditional joint family system,
rising standard of living, opportunities for higher education for
W, growing awareness for economic independence,
consciousness of their potential, and credit & other facilities
provided by the G & NG organizations.
• Future knowledge economy will make it possible

for woman to contribute to economic activities
along with keeping pace with their multiple
responsibilities & socio cultural & bio disabilities.
Challenges in the path of WE -
Women Entrepreneurship
Environment
The overall context of We can be described into three spheres:
• Micro sphere: unequal power relation with men; male

possessiveness & dominance; social resistance to women’s
economic environment.
• Meso sphere: organizations providing support

services to E are lacking awareness about
women’s concerns & insensitive towards gender
issues.
• Macro sphere: comprises many interconnecting
structures & dynamics, including laws and
regulations, economy, international trade, availability
of finance & credit, labor market human capital,
tech, physical infrastructure & natural resources.
Challenges in the path of WE
• Lack of skills & Training
• Lack of confidence
• Problems of long term & short term finance
• Socio-cultural barriers
• Production problems
• Inefficient marketing arrangements
Strategies for the development of
WE
• Overcoming family resistance
• Shouldering dual responsibility & Time Management
• Acquire education, Skills & go for confidence building
trainings
• Financial assistance
• Effective & efficient use of IT
• Marketing Support
• Financial Management
• Group entrepreneurship
• Programs and policies taking in to consideration
special needs and concerns of Women
• Mentorship support (SHGs)
Institutions supporting WE in
India
• Consortium of WE in India
• Federation of Indian women entrepreneurs
• Federation of Ladie’s Organization (FLO)
• Women India Trust
• Special Schemes by Banks: Cent Kalyani
• NABARD
• State Government’s Scheme for
Development of Women and Children in rural areas
• SIDBI
• Self-Employed Women’s Association (SEWA)
Some examples
• Mahila Grih Udyog
– 7 ladies started in 1959:
Lizzat Pappad
• Lakme
– Simon Tata
• Herbal Heritage
– Ms. Shahnaz Hussain
• Balaji films
– Ekta Kapoor
• ICICI Bank
– Indra Nooyi
Indra Nooyi
• CEO of PepsiCo
• Ranked No.4 on
Forbes magazine's
annual
survey of the 100
most powerful
women in the world.
Suggestions
• Procedure of getting finance should be simple
• Effective propagation of programmes and yojna
• Linkages between product, services and market
centers.
• Encouragement to technical and
professional education.
THANK YOU !!!

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WOMEN

• Nehru Rojgar Yojna

• Future knowledge economy will make it possible

• Micro sphere: unequal power relation with men; male

• Meso sphere: organizations providing support

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