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    Top Coffee Brands in The Usa Market

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    BảoNgọc
    The document compares pricing for different 3-in-1 coffee and specialty coffee brands in the US market. It shows that 3-in-1 coffees range in price from $0.004/gram to $0.09/gram, with the cheapest being Trung Nguyen and the most expensive being Nescafe. Specialty coffees have higher prices ranging from $0.47/gram to $0.88/gram, with Starbucks as the highest priced brand per gram and Green Mountain as the lowest. Overall, specialty single-serve coffees have significantly higher prices than traditional 3-in-1 instant coffees.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Top Coffee Brands in The Usa Market

    Uploaded by

    BảoNgọc
    56 views3 pages
    The document compares pricing for different 3-in-1 coffee and specialty coffee brands in the US market. It shows that 3-in-1 coffees range in price from $0.004/gram to $0.09/gram, with the cheapest being Trung Nguyen and the most expensive being Nescafe. Specialty coffees have higher prices ranging from $0.47/gram to $0.88/gram, with Starbucks as the highest priced brand per gram and Green Mountain as the lowest. Overall, specialty single-serve coffees have significantly higher prices than traditional 3-in-1 instant coffees.

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    USA coffee market

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    The document compares pricing for different 3-in-1 coffee and specialty coffee brands in the US market. It shows that 3-in-1 coffees range in price from $0.004/gram to $0.09/gram, with the cheapest being Trung Nguyen and the most expensive being Nescafe. Specialty coffees have higher prices ranging from $0.47/gram to $0.88/gram, with Starbucks as the highest priced brand per gram and Green Mountain as the lowest. Overall, specialty single-serve coffees have significantly higher prices than traditional 3-in-1 instant coffees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    56 views3 pages

    Top Coffee Brands in The Usa Market

    Uploaded by

    BảoNgọc
    The document compares pricing for different 3-in-1 coffee and specialty coffee brands in the US market. It shows that 3-in-1 coffees range in price from $0.004/gram to $0.09/gram, with the cheapest being Trung Nguyen and the most expensive being Nescafe. Specialty coffees have higher prices ranging from $0.47/gram to $0.88/gram, with Starbucks as the highest priced brand per gram and Green Mountain as the lowest. Overall, specialty single-serve coffees have significantly higher prices than traditional 3-in-1 instant coffees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    TOP COFFEE BRANDS IN THE USA MARKET

    3 – in – 1 coffee Specialty coffee


    BRAND POSITIONING IN THE USA MARKET
    $0.88/ $0.87/
    gram gram
    High price
    $0.7/
    gram

    $0.54/
    $0.47/ gram
    gram

    High Quality

    $0.09/
    Low Quality $0.04/ gram
    gram
    $0.015 $0.08/
    /gram gram

    $0.004
    /gram

    Low price
    3 – in – 1 coffee

    Brand name Product name Price/product Packets Price/ounce Price/gram


    Nescafe Taster’s Choice House Blend Instant Coffee
    Nescafe 12.6 80 1.97 0.09
    Trung Nguyen G7 Instant Coffee
    Trung Nguyen 6.75 100 0.12 0.004
    Douwe Egberts Pure Gold
    Douwe Egberts 4.6 200 0.58 0.02
    Four Sigmatic Mushroom Coffee
    Four Sigmatic 13.99 n/a 1.39 0.04
    Maxwell house Maxwell House Original Blend Instant Coffee 15 n/a 1.88 0.008

    Specialty coffee
    Brand name Product name Price/pod Ounce/pod Price/ounce Price/gram
    Keurig Green Mountain Green Mountain Coffee Roasters Breakfast Blend, Single-
    Serve Keurig K-Cup Pods, Light Roast Coffee 0.47 0.2 2.35 0.47

    Starbucks Coffee Co.


    Starbucks Blonde Espresso Roast 0.88 0.2 4.40 0.88
    Kraft Heinz Co. Maxwell House House Blend Medium Roast K-Cup Coffee
    Pods (84 Pods) 0.54 0.2 2.74 0.55

    The Folger Coffee Co.


    Classic Roast Coffee K-Cup 0.74 0.2 3.75 0.75
    Dunkin Donuts Dunkin' Original Blend Medium Roast Coffee K-Cup 0.87 0.2 4.35 0.87

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