Mercedes-Benz: Faculty of Political Science

Faculty of Political Science
Mercedes-Benz
Professor: Student: Kristina Nedeljkovic

Index:
THE FACULTY OF SMALL AND MEDIUM BUSINESS
MANAGEMENT
Mercedes- Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks.

It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG),
after previously being owned by Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's
creation of the first automobile in January 1886, and by Gottlieb Daimler and engineer
Wilhelm Maybach's conversion of a carriage by the addition of a petrol engine the same
year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft.
The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger
of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company.
Mercedes-Benz has introduced many technological and safety innovations that have
become common in other vehicles several years late r.
MANAGEMENT
The History of Mercedes- Benz
Gottlieb Daimler and Carl Benz were born only 60 miles apart in southern Germany.
Daimler was born March 17, 1834. A decade later, on November 25, Carl Benz was born.
It all started with two different ideas from two different men with two different cars.
Gottlieb Daimler and Karl Benz each created their own companies, manufacturing their own
cars.
Their companies produced brilliant automobiles as rivals for about 30 years, until
economic ties caused their two respectful companies to merge and create what today is the
greatest automobile in the world. Here is a brief history of the Mercedes Benz from it's early
days as a motor cycle engine to today's ground breaking automobile
MANAGEMENT
Mercedes Benz - Brand History

Mercedes is a girl's name of Spanish origin, referring to a title for the Virgin Mar.
The legendary brand Mercedes Benz is now associated with luxury and excellence. But the
story witnesses that the first steps that resulted into such a great success were made by two
people who hardly knew each other.
Mercedes models include luxury cars, buses, vans, SUV's, trucks, but Mercedes is most famous
for its motor car racing involvement.
Two different men came up with two different ideas about two different cars. However
surprising this fact is but the truth is that Gottlieb Daimler and Karl Benz created their own
separate companies and produced their own cars. Moreover these companies were rivals for
more than 30 years. But later on due to economic reasons the companies merged and a most
powerful automobile factory was established.
MANAGEMENT
Production
Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in:
Argentina (buses, trucks and the Sprinter van. The first factory of Mercedes-Benz outside of Germany)
Austria (G-Class)
Bosnia and Herzegovina
Brazil (buses, trucks, C-class passenger cars (export only), established in 1956)
Canada
China
Egypt
Ghana (buses, trucks, taxis)
Hungary (construction of a new plant in the country announced on June 18, 2008, for the next generation A- and B-Class)
India
IndonesiaIran
Malaysia
Mexico
Nigeria (buses, trucks, utility motors and the van Sprinter)
South Africa
South Korea (Mercedes-branded Musso and MB100 models manufactured by SsangYong Motor Company)
Thailand
Turkey
United Kingdom (The SLR sports car is built at the McLaren Technology Centre in Woking).
USA
MANAGEMENT
Mercedes-Benz range today

Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment.
Production is on a global basis. The Smart brand of city cars has also been part of the Mercedes-
Benz Group since 1994.The following passenger vehicles were in production in 2013:
A-Class Hatchback
B-Class Sports Tourer/Hatchback
C-Class Sedan, Sports Coupe & Wagon
CL-Class Coupe
CLK-Class Coupe & Cabriolet
CLS-Class "4-door Coupe"
CLC-Class luxury compact car
E-Class Sedan & Wagon
G-Class Cross-country vehicle
GL-Class SUV
GLK-Class SUV
M-Class SUV
R-Class Sports Tourer
S-Class Sedan
SL-Class Roadster
SLK-Class Roadster
SLR-McLaren High Performance Coupe & Roadste
Viano –Multi purpose Vehicle
Citan-Mini MPV

MANAGEMENT
Mercedes-Benz in Serbia

Mercedes-Benz Serbia finds the key of their success in customer's high degree of satisfaction and
loyalty. Personal and friendly service experienced in dealing with diplomats dates since 1996 when
former Mercedes-Benz Yugoslavia was the only manufacturer to offer special conditions to people
with diplomatic status in this market.
Being integral part od Daimler Company, all Mercedes-Benz Srbija i Crna Gora customers have the
same terms and conditions like in Mercedes-Benz Srbija central in Stuttgart, Germany.Professional
and highly trained employee offers customer support available in German, English, Italian or Spanish
language.

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How did Mercedes-Benz originate?

What are some of the major Mercedes-Benz models discussed?

Faculty of Political Science

Professor: Student: Kristina Nedeljkovic

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks.

The History of Mercedes- Benz

Mercedes Benz - Brand History

Mercedes-Benz range today

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