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    Lesson III Environment and Market in EIM

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    Ross Armyr Geli
    The document outlines the steps to create a business idea in the electrical installation and maintenance field: 1. Conduct a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. 2. Research the different products/services available in the market and compare them. 3. Determine the profiles of potential customers and competitors. 4. Generate potential business ideas based on insights from the SWOT analysis and market research.

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    Lesson III Environment and Market in EIM

    Uploaded by

    Ross Armyr Geli
    345 views16 pages
    The document outlines the steps to create a business idea in the electrical installation and maintenance field: 1. Conduct a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. 2. Research the different products/services available in the market and compare them. 3. Determine the profiles of potential customers and competitors. 4. Generate potential business ideas based on insights from the SWOT analysis and market research.

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    The document outlines the steps to create a business idea in the electrical installation and maintenance field: 1. Conduct a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. 2. Research the different products/services available in the market and compare them. 3. Determine the profiles of potential customers and competitors. 4. Generate potential business ideas based on insights from the SWOT analysis and market research.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    345 views16 pages

    Lesson III Environment and Market in EIM

    Uploaded by

    Ross Armyr Geli
    The document outlines the steps to create a business idea in the electrical installation and maintenance field: 1. Conduct a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. 2. Research the different products/services available in the market and compare them. 3. Determine the profiles of potential customers and competitors. 4. Generate potential business ideas based on insights from the SWOT analysis and market research.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Environment and Market

    Objectives:

     Conduct SWOT Analysis


     Identify the different products/services available in the market
     Compare different products/services in the electrical
    installation and maintenance business
     Determine the profile of potential customers
     Determine the profile of potential competitors
     Generate potential business ideas based on the SWOT analysis
    Classify each number as STRENGTH,
    WEAKNESS, OPPORTUNITY, OR
    THREAT.
    1. too many customers
    2. insufficient capital
    3. Abundant supply of raw materials
    4. Favorable laws and ordinances
    5. Depreciating machines
    6. High demand for services
    7. Lack of entrepreneurial ability
    8. Business location
    9. Development of new products
    10.Bad weather condition
    FACTORS AFFECTING BUSINESS
    OPPORTUNITIES IN A COMMUNITY

     Market (target clientele) – most important factor in any business. You need
    to assess if there are people who are interested to buy your products or avail
    of your services. A simple survey of the needs and preferences of the people
    in your community may lead to a ready market.

     Capital (adequacy of funds) – major factor to be considered in putting up a


    business. You need funds to build an electronic ship, purchase tools and
    materials for repair and maintenance, and buy stocks to sell, for example.
    FACTORS AFFECTING BUSINESS
    OPPORTUNITIES IN A COMMUNITY

     Demand for product or service arises from the needs of the people in the
    community. Almost every household has electronic gadgets and appliances
    which may soon need to be repaired. An electronics shop for parts and repair
    is good business opportunity.

     Manpower to serve the needs of your clients, whether as a salespeople or


    technician, is another important consideration in putting up an electronics
    shop.
    FACTORS AFFECTING BUSINESS
    OPPORTUNITIES IN A COMMUNITY

     Skills to run and manage the business plus the necessary skills in operating,
    repairing, and maintaining electronic appliances and gadgets are also
    important. An entrepreneur knows his/her products well can confidently deal
    with both clients and competitors.

     Technology is at the heart of the electronics industry. Innovations will greatly


    affect the business and keeping abreast on terms of product research will help
    ensure that the business will continuously meet the demand for improved
    products and services.
    FACTORS AFFECTING BUSINESS
    OPPORTUNITIES IN A COMMUNITY

     Supply of parts and products must be ensured to continuously service the


    needs of clients. In electronics repair and maintenance, available space parts
    must be compatible with the latest product models and technology.
    “ INDEPENDENT
    LEARNING
    ACTIVITY ”
    Scenario: Suppose that your shop for
    electronic gadget, retailer, and maintenance
    has been in operation for two years. You
    have just conducted a SWOT Analysis of
    the business to assess your performance.

    Report to the class your SWOT Analysis


     Name of Business (name of your shop or store):
     Location of Business
     Products / Services: (Give 5 examples)
    STRENGTHS WEAKNESSES
    5 examples 5 examples

    OPPORTUNITES THREATS
    5 examples 5 examples
    Reminders for the Presentation:

     Please prepare the materials you will be needing for your


    presentation.
     You may download pictures for your presentation (façade of
    shop, gadgets you are selling, etc.)
    STEPS IN CREATING A BUSINESS IDEA

    Step 1
    Identify the different products/services available in the area

    • Determine the profile of potential customers


    Step 2

    • Determine the profile of potential competitors


    Step 3

    • Compare different products/services in electronics shops


    Step 4

    • Conduct SWOT analysis


    Step 5

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