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    Logistics and Supply Chain Management (PACKAGING)

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    Safwan Inamdar
    The document discusses packaging, its functions, design considerations and types. Packaging wraps or bottles products to protect them during transportation and storage. It identifies and promotes products while providing convenience. Packaging design considers sales channels, materials, graphics and structure. Common materials include paper, plastic, rigid boxes and foil bags. Packaging can be primary, secondary or tertiary depending on its purpose.

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    Logistics and Supply Chain Management (PACKAGING)

    Uploaded by

    Safwan Inamdar
    11 views8 pages
    The document discusses packaging, its functions, design considerations and types. Packaging wraps or bottles products to protect them during transportation and storage. It identifies and promotes products while providing convenience. Packaging design considers sales channels, materials, graphics and structure. Common materials include paper, plastic, rigid boxes and foil bags. Packaging can be primary, secondary or tertiary depending on its purpose.

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    A short ppt on packaging

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    Logistics and supply chain management (PACKAGING)

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    The document discusses packaging, its functions, design considerations and types. Packaging wraps or bottles products to protect them during transportation and storage. It identifies and promotes products while providing convenience. Packaging design considers sales channels, materials, graphics and structure. Common materials include paper, plastic, rigid boxes and foil bags. Packaging can be primary, secondary or tertiary depending on its purpose.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    11 views8 pages

    Logistics and Supply Chain Management (PACKAGING)

    Uploaded by

    Safwan Inamdar
    The document discusses packaging, its functions, design considerations and types. Packaging wraps or bottles products to protect them during transportation and storage. It identifies and promotes products while providing convenience. Packaging design considers sales channels, materials, graphics and structure. Common materials include paper, plastic, rigid boxes and foil bags. Packaging can be primary, secondary or tertiary depending on its purpose.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    PACKAGING

    INTRODUCTION
     Packaging means the wrapping or bottling of products to make them
    safe from damages during transportation and storage. It keeps a
    product safe and marketable and helps in identifying, describing,
    and promoting the product.
    FUNCTIONS OF PACKAGING
     Product Identification
    o Packaging serves as an identification of the product. A product is packed in special sized,
    colored and shaped container for keeping its difference from the products of competitors.
     Product Protection
    o The main function of packaging is to provide protection to the product from dirt, insects,
    dampness and breakage.
     Convenience
    o Packaging provides convenience in the carriage of the product from one place to another, in
    stocking and in consuming.
     Product Promotion
    o Packaging simplifies the work of sales promotion. Packing material in the house reminds
    the consumers constantly about the product.
    DESIGN CONSIDERATION
     Determine your sales channel
    o When you understand your sales channel, you and your packaging team can focus on
    creating the perfect packaging in terms of shipping features, storage space, structural
    integrity and safety, and cost.
     Material
    o Your packaging team should be able to narrow down an ideal material for your product.
     Graphics
    o The graphical design of your package is one of the most important features and can really
    make your product stand out on the shelves.
     Structural design
    o The structural design of your packaging should take lots of factors into consideration - such
    as size, safety, durability, shelf space, and storage space.
    TYPES OF PACKAGING MATERIALS
     Paper box
    o Paperboard is a paper-based material that is lightweight, yet strong. It can be
    easily cut and manipulated to create custom shapes and structures.
     Plastic boxes
    o Plastic box packaging has many advantages in which they can be recycled, and
    generally they are much more durable than paperboard boxes.
     Rigid box
    o A rigid box is made out of highly condensed paperboard that is 4 times thicker
    than the paperboard used in the construction of a standard folding carton.
     Foil sealed bags
    o Foil sealed bags can be seen typically in most coffee and tea packaging. It keeps
    the products dense to maintain the flavor, protects it from bacteria coming in and
    helps increase shelf life.
    TYPES OF PACKAGING
     PRIMARY
    o The main purpose of primary packaging is to contain, protect and/or preserve the
    finished product, particularly against contamination. This is the first layer containing
    the finished product.
     SECONDARY
    o This type of packaging is used outside of primary packaging to group a certain number
    of products to create a stock-keeping unit, commonly referred to as a SKU. This type of
    packaging also provides supplementary protection to help maintain the integrity of the
    primary packaging.
     TERTIARY
    o During this stage, products are handled as distribution units. This type of packaging
    makes it easier to transport large and/or heavy loads safely and securely. In addition to
    helping prevent damage, it consequently facilitates the handling, storage and transport
    of goods
    CONCLUSION
     Packaging today involves far more than boxes and bags, but even though
    there has been an incredible revolution in the industry, the optimization of
    packaging still needs to be at the center of any efforts to enhance one’s supply
    chain management.
     Countless marketing studies have concluded optimized packaging actually
    delivers results, with regard to many aspects of the supply chain.
     It can increase product efficiency, smooth the handling of materials at the
    production floor, ensure the efficient use of modern supply chain technologies
    like stackers and pallets, and make for easier damage control, inventory
    management, cycle counts, and space usage.
    THANK YOU
    SAFWAN INAMDAR
    TYBMS [MARKETING (A)]
    ROLL NO. 23

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