PPT Research Fix

QUANTITATIVE
RESEARCH
Jenifer Ester Adelyne Tmanafe (17101033 )

Ni Kadek Santi Melani (17101036 )
Putu Mahatma Rangga Candisaka Pamungkas (17101056)
1. Definition and Purpose of Quantitative Research
2. Characteristics of Quantitative Research
3. Strengths & Weaknesses of Quantitative Research
4. Example of Quantitative Research
MIND MAP
DEFINITION QUANTITATIVE RESEARCH
Quantitative research is a descriptive

research method and uses more analysis.
Quantitative research methods use
numerical data and emphasize the
research process on measuring objective
results using statistical analysis.
DEFINITION RESEARCH ACCORDING TO ESPERTS
1. According to Meleong 2. According to Bogdan

qualitative research is a and Taylor (1975) explains
that qualitative research is 3. According to David
scientific study that aims to
one procedure that Williams (1995), qualitative
understand a phenomenon
produces descriptive data research is the collection
in social contact naturally
in the form of speech or of data in a natural setting
by prioritizing the process
writing and attitudes of the using scientific methods
of deep communication
people observed. and carried out by people
interaction between
or researchers who are
researchers and the
naturally interested.
phenomenon under study.
THE PURPOSE OF RESEARCH
The purpose of quantitative research is to

determine the relationship between variables
in a population. There are two kinds of
quantitative research designs namely
descriptive and experimental. Descriptive
quantitative studies take measurements only
once. This means that the relation between the
variables investigated only takes place once.
CHARACTERISTICS OF QUANTITATIVE
RESEARCH
The data collection process is carried out
using structured instruments, such as
questionnaires, survey sheets or polls
The results of the analysis are based on

samples that are representative of the
population.
Data in numeric, numeric or statistical
form
STRENGH OF QUANTITATIVE ESEARCH METHODS
(+) Supports social science studies that

are macro in scope because they can
involve a large number of research
subjects. The number of subjects both
individuals or groups involved support
the generalization process.
(+) Being able to apply the average

number of a calculation so that the
research design can be replicated and
analyzed for relevance elsewhere.
WEAKNESSES OF QUANTITATIVE RESEARCH
METHODS
(-) The results of the

(-) Often ignores the details of the study have limited
social context under study. explanation quality in
(-) Research results are often numerical descriptions
lacking in detail in describing the and lack of detail in
behavior and motivation of elaborating aspects of
individual actions. human perception.
EXAMPLE
• If any organization would like to conduct a customer satisfaction (CSAT) survey, a
customer satisfaction survey template can be used. Through this survey, an organization can collect
quantitative data and metrics on the goodwill of the brand or organization in the mind of the
customer on the basis of multiple parameters such as product quality, pricing, customer experience
etc. This data can be collected by asking a net promoter score (NPS) question, matrix table
questions etc. that provide data in the form of numbers that can be analyzed and worked upon.
• Another example of quantitative research is an organization that conducts an event, collecting

feedback from the event attendees about the value that they see from the event. By using an
event survey template, the organization can collect actionable feedback about satisfaction levels of
customers during various phases of the event such as the sales, pre and post event, the likelihood
of recommending the organization to their friends and colleagues, hotel preferences for the future
events and other such questions.
SOURCE
• https://manutxxx.wordpress.com/qualitative-quantit
ative-research
/
• http://sosiologis.com/metode-penelitian-kuantitatif
• https://www.idpengertian.com/pengertian-penelitia
n-kualitatif-dan-kuantitatif/
Thank you

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QUANTITATIVE

Jenifer Ester Adelyne Tmanafe (17101033 )

Quantitative research is a descriptive

1. According to Meleong 2. According to Bogdan

The purpose of quantitative research is to

The results of the analysis are based on

(+) Supports social science studies that

(+) Being able to apply the average

(-) The results of the

• Another example of quantitative research is an organization that conducts an event, collecting

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