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    Campaign Report TDV (Autosaved)

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    Arunava Dhar
    The document summarizes a marketing campaign by Collegedunia.com for TDV-NOIDA for the 2021 academic year. It provides an overview of the campaign offerings and performance from November 2020 to March 2021. The campaign generated 400 leads and 3 applications for TDV-NOIDA. Most leads came from Delhi and Uttar Pradesh. The document outlines opportunities to improve performance, such as targeting other high-potential states like Maharashtra and Tamil Nadu, conducting webinars and using email/SMS campaigns.

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    Campaign Report TDV (Autosaved)

    Uploaded by

    Arunava Dhar
    66 views21 pages
    The document summarizes a marketing campaign by Collegedunia.com for TDV-NOIDA for the 2021 academic year. It provides an overview of the campaign offerings and performance from November 2020 to March 2021. The campaign generated 400 leads and 3 applications for TDV-NOIDA. Most leads came from Delhi and Uttar Pradesh. The document outlines opportunities to improve performance, such as targeting other high-potential states like Maharashtra and Tamil Nadu, conducting webinars and using email/SMS campaigns.

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    Campaign Report TDV [Autosaved]

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    The document summarizes a marketing campaign by Collegedunia.com for TDV-NOIDA for the 2021 academic year. It provides an overview of the campaign offerings and performance from November 2020 to March 2021. The campaign generated 400 leads and 3 applications for TDV-NOIDA. Most leads came from Delhi and Uttar Pradesh. The document outlines opportunities to improve performance, such as targeting other high-potential states like Maharashtra and Tamil Nadu, conducting webinars and using email/SMS campaigns.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    66 views21 pages

    Campaign Report TDV (Autosaved)

    Uploaded by

    Arunava Dhar
    The document summarizes a marketing campaign by Collegedunia.com for TDV-NOIDA for the 2021 academic year. It provides an overview of the campaign offerings and performance from November 2020 to March 2021. The campaign generated 400 leads and 3 applications for TDV-NOIDA. Most leads came from Delhi and Uttar Pradesh. The document outlines opportunities to improve performance, such as targeting other high-potential states like Maharashtra and Tamil Nadu, conducting webinars and using email/SMS campaigns.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    TDV- NOIDA

    ACADEMIC YEAR 2021

    India’s Largest Student Review Platform


    01 CAMPAIGN ANALYSIS
    NOV'20 TO MAR’21

    India’s Largest Student Review Platform


    Contents

    Collegdunia.com Inventory
    01 Who we are?
    04 Optimizing Campaign performance

    Campaign 2021 Opportunities & Insights


    02 Overview
    05
    Campaign 2021 The Road Ahead
    03 Performance Till Date
    06 Opportunities for TDV Noida

    India’s Largest Student Review Platform


    Collegedunia.com is India's Leading college search portal. Helping
    student choose the right college, we organize information on
    colleges, exams and course and make it easily accessible.
    Campaign 2021 Overview

    Offering Location Quantity


    Listing (Nov 2020 - Mar 2021) Design Page: Delhi NCR 1
    Banner (Nov 20 - Mar 21) Design Page: PAN INDIA 1
    Target Group Design

    India’s Largest Student Review Platform


    PERFORMANCE TILL DATE

    The Design Village


    Total Leads 400
    Follow ups 140
    Applications 3

    India’s Largest Student Review Platform


    PERFORMANCE TILL DATE

    Inventory Performance

    Type of
    Impression Clicks CTR
    Inventory
    Banner 9264 741 7.99%

    India’s Largest Student Review Platform


    Inventory- Listing

    Position Link

    5th Position https://collegedunia.com/design/del


    hi-ncr-colleges

    India’s Largest Student Review Platform


    Banner

    Link

    https://collegedunia.com
    /design/delhi-ncr-college
    s

    India’s Largest Student Review Platform


    Geographic Lead Trend

    • The Top 2 states [ Delhi / UP ] have a


    contribution of 77.97% to the total leads count.

      • States like Maharashtra and Tamil Nadu can be


    targeted better for more lead & application
    generation.

    • Delhi & Uttar Pradesh alone contribute to


    42.32% ( 146 Leads )of total leads with
    application share of 35.65% ( 123 applications )
    Month Wise Lead Trend

    250
    238

    200

    Leads SUM of Grand Total


    150
    2020-Nov 107
    107 2020-Dec 238
    100

    Grand Total 345


    50

    0
    2020-Nov 2020-Dec

    SUM of Grand Total

    • Major leads came in December which counts as 69.38% of the total conversion till now

    India’s Largest Student Review Platform


    Road Ahead

    1. Generating new market & better penetration of existing one-


    Delhi / Uttar Pradesh and Maharashtra have been major contributor to the application count with a application share of 82.32% we can explore this market
    better & expand the outreach to states like Tamil Nadu and Gujrat.

    2. Top lead generating states-


    Maximum number of leads were generated from states of Delhi / Uttar Pradesh and Maharashtra.

    3. Social Media promotion & Content Promotion-


    Social Media as a tool can be used for supporting the brand for The Design Village

    4. Buying face time-


    Personal connect plays pivotal role in converting a lead in application/admission, even in online format. We can prepare a series of webinars with TDV faculty
    members.

    5. Introduction of emailer campaign


    E-mails can be sent to the students across PAN India who are interested in design courses.

    6. Introduction of Live forms and native links


    Live forms are display ads which are shown in course and streampecific pages. Also, native links appear only on the non-partner competitors' microsite. This will
    help the the college to increase the visibility towards the students who are searching colleges or courses related to design.

    7. SMS campaign:
    SMS campaigns can be used to inform students about application deadlines or various information related to the college. This also helps them to become more
    interested and engaging towards the porcesses about the college.
    WAY FORWARD: STUDENT ENGAGEMENT

    1. Collegedunia can help TDV- Noida in


    content management by promoting
    writing articles / blogs about TDV -
    Noida admission & college.
    Webinars Content
    2. Collegedunia can help TDV-Noida in
    Development
    social media promotion by promoting
    college related content across social
    media handles .

    Emails SMS
    BLOGS & WEBINARS :

    Webinar
    Blogs Personal connect plays pivotal role in
    Promoting College related & admission application/admission, even in online
    related content through blogs format. We can prepare a series of
    webinars where Pearl Academy
    faculty members.
    DIGITAL ASSET- TDV- NOIDA MICROSITE
    DIGITAL ASSET- TDV NOIDA MICROSITE

    UPDATING THE NEWS SECTION OF TDV-NOIDA ON WEEKLY BASIS, WITH MAJOR EVENTS,
    FESTIVALS
    COLLEGEDUNIA INTERVIEWS

    PROMOTING THOUGHT-LEADERSHIP CONTENT WITH TARGET AUDIENCE FOR BETTER CONNECT


    AND TRUST BUILD-UP
    REVIEWS- MORE IS MORE

    10X CHANCES OF CONVERSION INSTITUTES WITH GREATER THAN 300 REVIEWS


    COLLEGEDUNIA NEWS

    NEWS SECTION OF COLLEGEDUNIA RECEIVES DAILY UNIQUE VISITS OF 100K


    MORE PLANS WHICH CAN HELP INCREASE REACH AND CONVERSION:

    Social Media content to be researched , Increased & enhanced awareness PAN Interview of the College dignitary will
    designed and written by experts with INDIA for generating more Paid be recorded & promoted across for
    every Article subjected to unique and applications & brand building. bridging the gap between student &
    detailed content related to admission & management.
    college

    Specific Remarketing & Retargeting Series of Webinar sessions can be Articles related to college &
    activities on the data/cookies of students planned throughout year for better admission will be published for
    ( SMS / E-mailer / RADIAN) looking for personal connect with the students student outreach
    admission in institute specific courses
    THANKS

    India’s largest Student Review Platform


    - The Most Amazingly seamless Admission Experience

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