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    Retail Identifying and Understanding Consumers

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    Pravish Khare
    The document discusses key factors in understanding consumer behavior, including demographics, lifestyles, social and psychological factors. It covers topics like perceived risk, attitudes towards shopping, reasons for leaving stores without buying, cross-shopping between retailers, the consumer decision process, types of decisions and impulse shopping. Environmental factors that can influence consumers are also addressed.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Retail Identifying and Understanding Consumers

    Uploaded by

    Pravish Khare
    27 views14 pages
    The document discusses key factors in understanding consumer behavior, including demographics, lifestyles, social and psychological factors. It covers topics like perceived risk, attitudes towards shopping, reasons for leaving stores without buying, cross-shopping between retailers, the consumer decision process, types of decisions and impulse shopping. Environmental factors that can influence consumers are also addressed.

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    Retail identifying and understanding consumers

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    The document discusses key factors in understanding consumer behavior, including demographics, lifestyles, social and psychological factors. It covers topics like perceived risk, attitudes towards shopping, reasons for leaving stores without buying, cross-shopping between retailers, the consumer decision process, types of decisions and impulse shopping. Environmental factors that can influence consumers are also addressed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views14 pages

    Retail Identifying and Understanding Consumers

    Uploaded by

    Pravish Khare
    The document discusses key factors in understanding consumer behavior, including demographics, lifestyles, social and psychological factors. It covers topics like perceived risk, attitudes towards shopping, reasons for leaving stores without buying, cross-shopping between retailers, the consumer decision process, types of decisions and impulse shopping. Environmental factors that can influence consumers are also addressed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Identifying and Understanding

    Consumers
    What Makes Retail Shoppers Tick

    2
    Demographics and Lifestyles

     Demographics  Lifestyles
     consumer data that  ways in which
    is objective, consumers and
    quantifiable, easily families live and
    identifiable, and spend time/money
    measurable

    3
    Understanding Consumer Lifestyles: Social
    Factors

    Reference
    Culture
    Groups

    Social Time
    Lifestyle Utilization
    Class

    Household Family
    Life Life
    Cycle Cycle

    4
    Understanding Consumer Lifestyles:
    Psychological Factors

    Personality Attitudes

    Perceived Class
    Risk Lifestyle Consciousness

    Purchase
    Importance

    5
    Perceived Risk and Consumers

    6
    Attitudes Towards Shopping

     Level of shopping enjoyment


     Shopping time
     Shifting feelings about retailing
     Why people buy or not on a shopping trip
     Attitudes by market segment
     Attitudes toward private brands

    8
    Top Reasons for Leaving an Apparel Store
    Without Buying
     Cannot find an appealing style
     Cannot find the right size
     Nothing fits
     No sales help is available
     Cannot get in and out of the store easily
     Prices are too high
     In-store experience is stressful
     Cannot find a good value

    9
    Cross-Shopping

     Shopping for a product category at more than one retail


    format during the year

     Visiting multiple retailers on one shopping trip

    10
    The Consumer Decision Process

    11
    Key Factors in the Purchase Act

    12
    Types of Consumer Decisions

    Extended High

    Limited RISK & TIME

    Routine Low

    13
    Types of Impulse Shopping

     Completely unplanned
     Partially unplanned
     Unplanned substitution

    14
    Environmental Factors and Consumers

     State of the economy


     Rate of inflation
     Infrastructure for shopping
     Price wars
     Emergence of new retail formats
     People working at home
     Regulations on shopping
     Changing social values and norms

    16

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