Costs of Production - 2
Costs of Production - 2
Costs of Production - 2
As output increases, the firm’s average cost of producing that output is likely to decline,
at least to a point : Economies of Scale
1. If the firm operates on a larger scale, workers can specialize in the activities at
which they are most productive.
3. The firm may be able to acquire some production inputs at lower cost because
it is buying them in large quantities and can therefore negotiate better prices. The
mix of inputs might change with the scale of the firm’s operation if managers take
advantage of lower-cost inputs.
Economies and Diseconomies of Scale
At some point, however, it is likely that the average cost of production will
begin to increase with output: Diseconomies of Scale
1. At least in the short run, factory space and machinery may make it
more difficult for workers to do their jobs effectively.
• At Ford, cars made from aluminum have a minimum efficient size of 50,000 (pt
A)
• Cars made from steel have a MES of 300,000 (pt C)
• Hence, Ford can change its products faster if it uses aluminum, even if 10%
more costly.
GLOBAL VALUE CHAIN
5
NEW ECONOMIES OF SCALE
A smaller commuter airline can profitably extend into providing cargo services,
thereby lowering costs of each operation alone.
In the paper products industry it is common for large firms to produce their own
pulp, the primary ingredient in paper, before manufacturing the paper goods
themselves. However, smaller firms may have to purchase pulp from others at a
higher net cost than the large companies pay. The savings from producing both
pulp and paper would be an economy of scope for the large producers, although
the large companies probably also have economies of scale that make it feasible
to invest in pulping operations in the first place.
13
Diseconomies of Scope
14
Dynamic Changes In Costs — The Learning Curve
As management and labor gain experience with production, the firm’s marginal and average
costs of producing a given level of output fall for four reasons:
1. Workers often take longer to accomplish a given task the first few times they do it.
As they become more adept, their speed increases.
2. Managers learn to schedule the production process more effectively, from the flow
of materials to the organization of the manufacturing itself.
3. Engineers who are initially cautious in their product designs may gain enough
experience to be able to allow for tolerances in design that save costs without
increasing defects. Better and more specialized tools and plant organization may
also lower cost.
4. Suppliers may learn how to process required materials more effectively and pass
on some of this advantage in the form of lower costs.
Dynamic Changes In Costs — The Learning Curve
Another example is the Aircraft industry, where studies have found learning rates that
are as high as 40% (see the next slide). Notice that the first 10 or 20 airplanes require
far more labor to produce than the hundredth or two-hundredth airplane. Also note
how the learning curve flattens out after a certain point; in this case nearly all learning
is complete after 200 airplanes have been built.
Learning curve effects can be important in determining the shape of the Long-run
average cost curves and can thus help guide management decisions. Managers can use
learning-curve information to decide whether a production operation is profitable and,
if so, how to plan how large the plant operation and the volume of cumulative output
need to be to generate a positive cash flow.
The Learning Curve in Practice
By driving huge volumes, Dr Shetty has managed to drive down to cost of health care
Narayana’s 42 cardiac surgeons performed 3172 bypass surgeries in 2008, more than
double of Cleveland clinic in U.S.
Economies of scope : 1400– bed cancer hospital and 300-bed eye hospital share same
labs and blood banks as the heart hospital.
Process innovation and not only product innovation. Dr. Shetty has achieved high
volumes to attain higher quality. More surgeries imply more experience and large
number of patients means that each surgeon can focus on 1- 2 specific types of
surgeries.