PACKAGING
PACKAGING
PACKAGING
N.Poomagal
(201022003)
Simply, packaging may be defined as that the material, form or
vessel that contain a product.
Definition by institute of packaging professionals is:
“The enclosure of products, items or packages in a wrap, pouch,
bag, box , cup, tray , can ,tube , bottle or other container form to
perform one or more of more following major functions:
containment for handling , transportation and use; preservation
and protection of the contents for required shelf and use life and
sometimes protection of external environment from any hazards
of contact with contents; identification of contents, quantity,
quality and manufacturer- usually by means of printing ,
decoration , labeling , package shape or transparency; facilitate
dispensing and use . If the device or container performs one or
more of these functions, it is packages.”
• Consumer packages • Industrial packages
• CONTAINMENT
• PROTECTION
Physical protection
Barrier protection
Security
• COMMUNICATION
Information transmission
Marketing
• UTILITY
Fragile Do not use hand hooks Keep away from water Centre of gravity
Keep away from sunlight Don’t clamp as This way up Clamp as indicated
indicated
Packaging has been described as “one of the
most complex functions in business today”. It is
also a function that is cross-disciplinary in nature.
Typically , the package not only must fulfill the
four functions mentioned above but also must
maintain the quality of the product ; act as a
marketer ; cut or at least contain cost related to
the materials used in the packaging ; and
minimize distribution, handling , and storage
costs. To accomplish effectively these and many
other requirements , packaging must function in
a cross-disciplinary environment.
The integrated design model involves a focus
on the simplification of the product and
packaging design process and controllable
variables such as form and dimension factors
in the product properties and shape and size
components in the package.it also requires a
focus on integrating design engineering
information and communication.
Proper use and utilization of the integrated design
model provides a number of benifits as follows: