HCA 341 Case 2 Project

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Case 2- Hospital

Performance
By: Vanesa Dominguez, Jenna Gillespie, Stephanie Herrera,
Elizabeth Sturdy
● Competes with other larger organizations such as:
-Wellife Signet Healthcare, Proxima, and Sparta
● Must satisfy patient needs, meet all expectations, and provide quality
care in order to qualify and remain accredited
● Must find a way to better utilize resources
● Maximize efficiency of the organization and ensure
that the organization is operating at a competitive
level
Historical Background
● Largest non-profit MCO in Virginia
● Prepaid health coverage to more than 400,000
members in 15 counties
○ Cities include: Richmond, Norfolk, Virginia Beach,
Arlington, Alexandria, and Roanoke
● Received accreditation from the National Committee
for Quality Assurance (NCQA)
○ Accreditation level: Excellent
● Products include: HMOs, PPOs, POS plans, and
Medicare HMOs
Economic Background

Service Revenue
Generated by
Chesapeake Health
Plans:
Economic Background
● Primary Competitors: WellLife, Signet Healthcare, Proxima, Sparta
○ Operate in the same service areas and have similar product mix
○ All have financial resources that make them a threat
HMO Number of Counties 2009 Total 2009 Total Assets
Served Enrollment (000s)

WellLife 23 516,858 $408,707

Signet Healthcare 15 360,252 178,662

Proxima 15 247,109 144,982

Sparta 28 205,296 103,504


Financial Background

● Revenue exceeds
expenses resulting in a
positive net income
● Since 2008, Chesapeake
increased net income
by $9.1 million
Financial Background

● There was a decrease in cash


but an increase in marketable
securities
● Long term debt has decreased
by $12.9 million from 2008 to
2009
Financial Background

● There is a positive net flow from


Operations in the amount of
$27.8 million during 2009
● There are negative net cash flows
from both Investing and
Financing activities
● Good financial position and paid
off the majority of long-term
debt
Reports of Chesapeake’s Financial Analysis
Du Pont Analysis
Reports of Chesapeake’s Financial Analysis
Reports of Chesapeake’s Financial Analysis
Reports of Chesapeake’s Financial Analysis
Other Operating Data
Potential solutions
● Reduce or lower administrative costs
○ Telemedicine
○ “Going Green”
● Provide incentives to enrollees to control patient visits per year
○ Reduce or control high utilization rates
● Reduce premium costs
● Promote alternative preventive care options
● Reduce readmissions
Results of Positive Solutions
● Telemedicine & “Going Green”
○ By implementing telemedicine, Chesapeake is able to lower their Inpatient
expenses & increase their liquidity to meet their financial obligations.
○ Reduces expenses by occupying less overnight stays at hospitals
○ Patients diagnosed and treated earlier often have improved outcomes and less
costly treatments.
● Provide incentives to enrollees to control patient visits per year
○Primary care : weekly follow ups with patients through telemedicine technology.
○Case management and data analytics : Health systems can work with physicians to
use analytics and with patients to decide on which care setting is the most effective,
safe, and efficient.
Perceptions of Solutions by Interest Groups
Consumers

● Innovating
○ Job security
○ Telemedicine
○ Upward mobility
○ Customer focus
○ Funding
Stakeholders
Employees

Employers
Questions?

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