HCA 341 Case 2 Project
HCA 341 Case 2 Project
HCA 341 Case 2 Project
Performance
By: Vanesa Dominguez, Jenna Gillespie, Stephanie Herrera,
Elizabeth Sturdy
● Competes with other larger organizations such as:
-Wellife Signet Healthcare, Proxima, and Sparta
● Must satisfy patient needs, meet all expectations, and provide quality
care in order to qualify and remain accredited
● Must find a way to better utilize resources
● Maximize efficiency of the organization and ensure
that the organization is operating at a competitive
level
Historical Background
● Largest non-profit MCO in Virginia
● Prepaid health coverage to more than 400,000
members in 15 counties
○ Cities include: Richmond, Norfolk, Virginia Beach,
Arlington, Alexandria, and Roanoke
● Received accreditation from the National Committee
for Quality Assurance (NCQA)
○ Accreditation level: Excellent
● Products include: HMOs, PPOs, POS plans, and
Medicare HMOs
Economic Background
Service Revenue
Generated by
Chesapeake Health
Plans:
Economic Background
● Primary Competitors: WellLife, Signet Healthcare, Proxima, Sparta
○ Operate in the same service areas and have similar product mix
○ All have financial resources that make them a threat
HMO Number of Counties 2009 Total 2009 Total Assets
Served Enrollment (000s)
● Revenue exceeds
expenses resulting in a
positive net income
● Since 2008, Chesapeake
increased net income
by $9.1 million
Financial Background
● Innovating
○ Job security
○ Telemedicine
○ Upward mobility
○ Customer focus
○ Funding
Stakeholders
Employees
Employers
Questions?