Fastrack
Fastrack
Fastrack
• There are over 350 designs available for youth within range of Rs
500 To 2995.
• With this addition to the Titan portfolio, young consumers can now
turn to fulfill their fashion needs.
The watch market in India (by value 2006-07)
33%
43%
Source: IRS 95,99,01, NCAER 95,00; internal data; press clippings; interviews; market visits; annual reports
Shift towards LIFESTYLE
needs
TRADITIONAL NEEDS LIFESTYLE NEEDS
Formal / Classic
Sonata, Nebula
TITAN Citizen
HMT,
Maxima XYLYS
Price
10,000 2300
ALL INDIA Towns
Dealers
204 109
World Of Titan
Showrooms Towns
129 90
Multi-brand-stores Time Zones Towns
679 330
Centers
Service Centers Towns
Advertisement
• The whole advertising is covered by media
such as Hoarding, POP, Television Ads,
Newspaper, Magazines.
• Credit Basis
• Biased Distribution
• Advertisement
Comparison with competitors
Conclusion
Inspite of so many loops, Fastrack is
still progressing.