Scribd Logo
Upload

Welcome to Scribd!

  • 87 views

    Titan and Rolex

    Uploaded by

    Kelly Glover
    Titan produces 14 brands of watches priced between Rs. 450 to Rs. 265000. Their primary pricing objectives are to compete effectively in the market and achieve maximum market share in different segments. They employ markup pricing and offer discounts. Titan has a multi-channel distribution network including over 200 World of Titan stores and 1,142 Time Zone stores to target various customer segments. In early years, they focused on pocket watches for men and travel clocks in leather cases but have since expanded their product range.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Titan and Rolex

    Uploaded by

    Kelly Glover
    87 views11 pages
    Titan produces 14 brands of watches priced between Rs. 450 to Rs. 265000. Their primary pricing objectives are to compete effectively in the market and achieve maximum market share in different segments. They employ markup pricing and offer discounts. Titan has a multi-channel distribution network including over 200 World of Titan stores and 1,142 Time Zone stores to target various customer segments. In early years, they focused on pocket watches for men and travel clocks in leather cases but have since expanded their product range.

    Original Description:

    pricing

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Titan produces 14 brands of watches priced between Rs. 450 to Rs. 265000. Their primary pricing objectives are to compete effectively in the market and achieve maximum market share in different segments. They employ markup pricing and offer discounts. Titan has a multi-channel distribution network including over 200 World of Titan stores and 1,142 Time Zone stores to target various customer segments. In early years, they focused on pocket watches for men and travel clocks in leather cases but have since expanded their product range.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    87 views11 pages

    Titan and Rolex

    Uploaded by

    Kelly Glover
    Titan produces 14 brands of watches priced between Rs. 450 to Rs. 265000. Their primary pricing objectives are to compete effectively in the market and achieve maximum market share in different segments. They employ markup pricing and offer discounts. Titan has a multi-channel distribution network including over 200 World of Titan stores and 1,142 Time Zone stores to target various customer segments. In early years, they focused on pocket watches for men and travel clocks in leather cases but have since expanded their product range.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    BRANDS OF TITAN

    Automatic
    Bandhan
    Classique
    Edge
    HTSE
    Nebula
    Octane
    Purple
    Raga
    Regalia
    Steel
    Youth
    Zoop

    Rs. 13995 - Rs. 19995


    Rs. 1795 - Rs. 12495
    Rs. 4295 - Rs. 9995
    Rs. 7595 - Rs. 17995
    Rs. 7995 - Rs. 12995
    Rs. 29000 - Rs. 265000
    Rs. 3495 - Rs. 9495
    Rs. 3995 - Rs. 8995
    Rs. 1595 - Rs. 15995
    Rs. 3985 - Rs. 17995
    Rs. 2495 - Rs. 8995
    Rs. 1795 - Rs. 3495
    Rs. 450 - Rs. 950

    PRICING OBJECTIVES
    Titan consists of watches that cater to various segments and to
    various categories .
    Titans primary pricing objective is to kill Competition.
    Survival : Exacta, Spectra, Raga
    Maximum Market Share Sonata, World Watch
    Market Skimming- Nebula, The Steel collection Insignia

    Product Quality - Leadership All watches in their respective


    segments.

    PRICING METHOD
    MARK UP PRICING Titan goes in for the mark up pricing
    strategy.
    Now shops such as the world of titan exclusive
    showrooms buy directly from the dealer and hence the
    element of the middleman is not there.
    A retailer in this category buys the watch for 17-18% lesser
    than the MRP and hence he is able to get the 17% profit
    margin on sales.

    PROMOTIONAL PRICING
    Price Discounts and Allowances
    Warranties and Service Contracts

    Product Line Pricing

    The differences in the prices of the watches are justified by the features,
    the style, and the differences which makes up each watch
    Captive Product Pricing

    Titan watches, the lower end ones are cheap but the straps and the
    battery with services is generally expensive.

    Distribution channel

    Titan has good distribution channel and this is also one of the unique
    selling proposition for Titan.

    developed the multi channel retailing in India.

    Titan developed different distribution channel such as ;


    World of Titan showroom (WOT),
    Time Zone
    traditional outlets and nontraditional outlets to target different
    customers.

    Example; Titan operates 225 World of Titan outlets. Next, Titan has
    1142 Time Zone.

    IN ITS EARLY YEARS,WILSDORF AND DAVS


    CONCENTRATED ON SELLING ONLY TWO TYPES OF
    WATCHES
    1.POCKET WATCHES(DESIGNED FOR MEN)
    2.TRAVEL CLOCKS(OR PURSE WATCHES)
    COVERED IN EXOTIC LEATHER CASE
    MADE OF SILVER WITH PORCELAIN
    DIAL

    ROLEX WATCHES HAVE HELD THEIR VALUE WELL


    ALMOST ALL OLDER ROLEX MODELS ARE
    VALUED ABOVE THEIR SELLING PRICE

    MOST COLLECTIBLE ROLEXES SELL IN A


    RANGE OF BETWEEN $1,500-$20,000

    ROLEX HAS MAINTAINED ITS BRAND IMAGE


    BY LIMITING PRODUCTION,EVEN AS DEMAND
    ROSE

    1990-AS PART OF AN EFFORT TO CONTROL


    SALES OF THEIR GOODS IN THE SO-CALLED
    GRAY-MARKET,ROLEX CANCELLED
    AGREEMENTS WITH ABOUT 100 DEALERS

    You might also like