Slide Title 29: Group 1

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Group 1

Slide title 29
Presented by:
Aastha
Amandeep
Kshitij
Saloni
Sarthak
DATING APP
Customer segments / Pain
points Describe Product / Services
• Age 15 – 35 • Application to help people find their suitable match.
• Millennials & college students • With inclined interest and likings they can pursue
• Urban and Semi-urban (Tier-2) Demography their desirable partners.

• Fear of rejection
• Privacy issues
• Objectification
• Content leak / Fake account
• Verbal Abuse
• Exhaustive Process
• Lack of Transparency
• No detailed filter
DATING APP (CONTD.)
Value proposition Solution for pain points
• Filtering based on mutual liking • Location based mobile app on the go nearest
partners.
• Location based
• Dating partner for special occasions
• To increase romantic connectivity
• Detailed filter for profile
• To overcome social and physical barriers to form
bonds and relationships • Increase transparency in one’s using purpose
• Help in overcoming fear of rejection • Video call before meet
• Swipe feature to overcome stigma

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