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    Problem - Solution Fit Apiary 2

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    Ragil Widiharso
    The document discusses understanding customer needs to develop products. It covers problem-solution fit, personas, empathy maps, and customer journeys as tools to understand users and their needs in order to create successful products.

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    © All Rights Reserved
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    Problem - Solution Fit Apiary 2

    Uploaded by

    Ragil Widiharso
    6 views10 pages
    The document discusses understanding customer needs to develop products. It covers problem-solution fit, personas, empathy maps, and customer journeys as tools to understand users and their needs in order to create successful products.

    Original Description:

    How to find problem solution fit in term of innovation

    Original Title

    Problem – Solution Fit Apiary 2

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    © © All Rights Reserved

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    The document discusses understanding customer needs to develop products. It covers problem-solution fit, personas, empathy maps, and customer journeys as tools to understand users and their needs in order to create successful products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views10 pages

    Problem - Solution Fit Apiary 2

    Uploaded by

    Ragil Widiharso
    The document discusses understanding customer needs to develop products. It covers problem-solution fit, personas, empathy maps, and customer journeys as tools to understand users and their needs in order to create successful products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Understanding

    Customer Needs to
    Develop a Great Product
    Apiary Academy x Indigo Telkom

    Jakarta, September 14th 2022


    Problem - Solution Fit
    • Problem – Solution Fit is a first step in product management
    • To define is the problem worth to solve.
    • To focus on
     User
     Problem
     Solution

    Life is too short

    to develop something
    nobody wants
    https://www.forbes.com/sites/niallmccarthy/2017/11/03/the-top-reasons-startups-fail-infographic
    Problem Soution Fit

    https://gustdebacker.com/problem-solution-fit/
    Persona
    What Is Persona
    • Persona is a character that symbolizes a
    group of users and is used to recognize
    the appearance of Pain, Gain, and Goals.
    • A persona are technically hypothetical
    • But the information on the
    document should not be hypothetical

    Why It’s Important


    • To define main segment / audience /
    users of the product
    • To create the right experience for users
    • To understand who our users are and
    what they need

    Methods
    • Research, interview, survey (qualitative)
    to potential target users / audience.
    • Find patterns in the data
    Empathy Map
    Purpose of Empathy Map
    • Empathy maps are used to gain an in-
    depth understanding of user objectives,
    behavior, and needs.
    Apa yang user katakan Apa yang dipikirkan
    • To prioritizing problem and solution. dengan tegas atau berulang. pengguna sepanjang
    Direct Quotes pengalamannya.
    Why It’s Important
    • To provide a deeper understanding of
    the user you're creating a product for.
    • To facilitate users' decision-making and Bagaimana Keadaan
    to create a shared knowledge of their Apa yang dilakukan oleh emosi dari pengguna
    needs. user dan bagaimana pada pengalaman
    mereka melakukannya tertentu
    Methods
    • Research, interview, survey (qualitative)
    to potential target users / audience.
    • Find patterns in the data
    Customer Journey
    Persona Delivery Loyalty &
    Awareness Consideration Decision
    Definition & User Advocacy

    A customer journey map outlining how


    they can use the good or service. This
    Activities
    journey starts when the consumer
    considers utilizing the product for the
    first time and ends when he stops doing
    so.
    Goals
    Why It’s Important
    To understand how customer
    experience and interaction with the Emotions
    existing product/solution.

    Methods
    Media
    Research, interview, survey (qualitative)
    to potential target users / audience.
    Find patterns in the data
    There’s No Failure
    Only Feedback

    © Indigo 2022
    Thank you
    Persona
    https://www.nngroup.com/courses/personas/2.
    Empathy Map
    https://www.nngroup.com/articles/empathy-mapping/3.
    Journey Map
    https://www.nngroup.com/articles/journey-mapping-101/

    © Indigo 2022

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