Space Cat Rhetoric Introduction

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Exploring Rhetoric

with

Space
cat
Speaker
• Who wrote this?
• What do we know about them?
• What DON’T we know about them?
• Does this text have a particular meaning
because of WHO wrote/said it?

• Examples: A President giving a speech, a


citizen sending a Tweet, a newspaper
staff writing an editorial
Purpose
• What is the speaker hoping to accomplish
by putting this out into the world?
• Remember that the message itself ≠ the
purpose.

• Examples: to inform, to persuade , to


inspire, to convince
Audience
• Who was the actual audience of this
text? Was that the intended audience?
• What did the speaker assume about
their audience? How does that impact
what they say and how they say it?

• Examples: TV viewers watching a


debate, readers of a newspaper, a
crowd gathered at a rally
context
• What was going on in the world when this
text was produced?
• What were the biggest issues on the
speaker’s mind, which they might be
directly or indirectly addressing?
• How would this same text be received
differently by a different audience in or in
a different time?

• Examples: MLK’s “I Have a Dream” Speech


is given in the context of the Civil Rights
Movement
exigence
• Why “NOW” for the speaker?
• What was the spark or catalyst that
moved the speaker to act?
• Note that context is “happening” all
the time, but usually an event
serves as exigence.

• Examples: The #MeToo movement


taking off after high profile reports
of misconduct
choices
• This is a CAT-egory of all the little
moves authors make to enrich
their writing.
• Why does the writer make each
choice?

• Examples: a speechwriter may


begin with an anecdote, then move
to describing a process of change,
and end with a call to action.
appeals
• Appeals to ethics or credibility
• Appeals to emotion
• Appeals to logic or reason

• Examples: Bringing up one’s


expertise with the topic
(credibility), telling a moving story
(emotion), stating facts or
statistics (logic)
tone
• What is the speaker’s attitude at
different places throughout the text?
• How can you tell this is their attitude?
• Where does the tone shift in the piece?

• Examples: A religious eulogy may


begin with a mournful tone, then move
into a comforting or inspirational tone.
When to use space cat?
• Rhetorical analysis requires you to
read and understand what matters
about a text (SPACE) and comment on
what specific features make it rich or
effective (CAT).

• Don’t panic when exploring a new or


difficult text…

SPACE CAT will guide you into the


unknown!

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