Singapore PESTLE ANALYSIS

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The document discusses Singapore's political, economic, social, technological and legal environment according to a PESTLE analysis. It also analyzes DBS Bank and its strategies.

Singapore has a centralized and bureaucratic political system with low political risk. Economically, it has a free market economy and is one of the highest per capita incomes in ASEAN with high economic freedom.

Singapore ensures equal legal rights for men and women and social welfare is provided by the government. It is also advanced in technology with 80 of top 100 tech firms having a presence there.

Presented To: Ketan Vira

Presented By: Monika Tatte


(201966)
PESTLE Analysis of Singapore

Political Economical
•Free market economy
•Per capital income is highest in ASEAN
•Economic freedom score is 89.4 %
•Centralized and bureaucratic country. •GDP=$369.627 Billion,
• Political risk is quite low.
GDP PPP=$602.594Billion
•Unemployment rate is 3.8%.
•Inflation rate is 0.4%.
•4TH Largest foreign exchange trading centre.

Social Technology
•Equal legal rights to men and women
 including civil liberties, employment, • Advanced in technology.
business, and education. •80 of the top 100 tech firms in the world have
•Service by govt for social welfare. a presence in Singapore.
Legal

•Corruption level is lowest in Singapore,


corruption perception index is 9.2/10.

Environmental
•In 1975 water pollution and drainage control act
made to control quality of water.
•Pollution from transportation is key problem in
Singapore so recently to maintain air quality
&other environmental factor anti pollution unit
work.
DBS BANK
• DBS:-Development Bank of Singapore.
• Founded in 1968, 49 year ago.
• Headquarter in Marina bay , Singapore.

International strategy:
• They adopt digital transformation strategy.

L-Leadership: O- Operation
•At top senior managers. •Develop agile and scalable digital operation .
•Scientist and knowledge worker came under middle
management.
•In Operational management production and service
worker ,data worker included.

C-customer need: I-innovation:


•DBS set up customer experience council. •In 2010, DBS established an innovation council.
•M2m system, data optimization related to ATM’S. •uGOiGO an online time depository group buy
•Implement speech analytics technology at its call compaign
center. •DBS PayLah!= A mobile wallet for peer to peer fund
transfer among DBS account holder via Smartphone.
Conclusion
• After analyzing all these factors, It is clear that Singapore is a remarkable country.
It houses talented and motivated people. It also provides great business
opportunities. I can conclude that its business success in both domestic and
international platforms is highly benefited by government policies. Its enterprise
friendly approach boosts business as well. Singapore’s continuing development has
made it a major competitor in the international market. The compulsory primary
education and hardworking citizen are contributing factors.
THANK YOU
•Employees who are earning more than $500 per month must
contribute to the Central Provident Fund, a public pension and
retirement program which provides lump-sum benefits for old
age, disability, death, sickness, and maternity. Retirement is at
age 55. Employee contributions are based on income; employers
pay 10% of monthly earnings. If employees earn less that S $200
per month, they are exempt from contribution requirements.
•IT infrastructure is one of the best and it has the fastest internet
in the world. It is also often regarded as the Asian technology
capital. No wonder why global tech giants such as Amazon, IBM,
and many others use Singapore to pilot ground-breaking new
projects before their commercialisation around the world.
•there is a lack of water resources, Singapore is dependent on
Malaysian supplied water. 

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