Introduction To Media and Information Literacy

Media and Information
Literacy is a set of competencies

that empowers citizens to access,
retrieve, understand, evaluate and
use, to create as well as share
information and media content in all
formats, using various tools, in a
critical, ethical and effective way, in
order to participate and engage in
personal, professional and societal
activities.
- UNESCO
The Philippines is among the
first country to adapt Media and
Information Literacy as part of
basic education curriculum. The
Department of Education in the
new K-12 Basic Education
Curriculum included Media and
Information Literacy as part of the
Core Subjects under the
Communication Learning Area for
Senior High School (SHS) at Grade
11 or 12 with one semester
allocation.
The Media and Information Literacy
course introduces the learners to
basic understanding of media
and information as channels of
communication and tools for the
development of individuals and
societies. It also aims to develop
students to be creative and
critical thinkers as well as
responsible users and
competent producers of
media.
PORTAL
The use of the MIL Portal is a crucial part of teaching MIL.
It refers to the system for submission, checking, tracking,
and displaying learners work. Because of the project-based
nature of the course, it is highly recommend that we use an
online platform that can keep all files in a single library.
Learning Management Systems
Edmodo
Facebook
The learners would create their
own individual personal online
page which will be called
ePortofolio. An electronic portfolio
or ePortfolio is a collection of
outputs developed by the learners
uploading at an online platform. In
recent years, it has become
valuable learning and assessment
tool.
Blogs and Personal Websites
• Wordpress
Attendance Matters…
No. of Days Present Divided by Expected No.

of Days Present Times 50% Times the
tentative Grade equals the Final Grade
Introduction to
Media and
Information Literacy
You like order
and control. You
believe in simple
elegance and
refined beauty.
You need peace
and value truth;
being well
grounded, you
are not easily
swayed by others.
You crave
emotional balance
in your life, while
pursuing big hopes
and dreams.
Although a bit
idealistic, you
believe anything is
possible.
You are a social butterfly. You love to entertain
and thrive on accomplishing new challenges.
You are logical, yet creative. You tend to look
at life with a positive attitude. You may even be
a morning person.
You like to keep
things simple and
organized
You are a go-
getter, who
experiences life
fully and likes to
get noticed.
1. Today’s topic embodies essential
knowledge that should allow
users to engage with media and
information channels in a
meaningful manner.
2. In your notebook, write what is
going to be asked.
3. Think of the past week, and record your use and interaction
with media and information providers (such as internet, social
media, TV, radio, newspaper, etc.).
Indicate how many hours were spent engaged with each one.
Reminder: these do not have to be exact, and you can estimate the
number of hours you spent each week. Do this in 5 minutes.
Weekly Interaction with Information and Information Providers
Media or Information Provider Number of Hours in a Week
Youtube
Facebook
Television
Books
Others
Which media provider did you spend the most time?
What roles do media play in your life? (leisure,
learning, communication, etc.)
We live in the 21st Century,
where people are dependent on
technology.
How would you be informed of anything now?
What ways would you have to communicate with one
another?
How would you share information and communicate
news and events?
What would happen with the decisions you usually
make?
How would it affect the way you live?
What would you personally miss most in such a
situation?
What would society lose in this situation?
“AlDub, naghiwalay!”
“President Obama, may dugong Pilipino”
“China, sasakupin na ang Intramuros”
“Mocha to be elected Senator”
“Duterte orders police to free pal Delima”
Do you believe that these news items are true?

How did you know they were true/false?
Are all news and information on the Internet
true? Why or why not?
Who gets to post news items online? Expound
What is media?
Plural form of medium; the means of
communication, as radio and television,
newspapers and magazines, that reach
or influence people widely.
• Spreads information in different forms and
devices (Information)
• Improves the way we communicate with
others (Communication)
The Communication Process
Shannon-Weaver Model of
Communication (SMCR Model)
Sender - the one who has an idea to share
Message – relayed as piece of information
Channel – devise used to spread the message
Receiver – those who listen or read the
information
This is needed to
know if the message
FEEDBAC is effective.
K
“Most problems in this world stem from
wrong feedbacks…”
Media as Information
Industry
Film Industry
Broadcast Industry
Publishing Industry
Photography Industry
Internet Industry
K-Pop Phenomenon; Filipino-dubbed Mexican telenovelas
Media as a culture of
entertainment
How has media become a culture of entertainment with the data seen below?
Kinds of Media
Traditional Media
a. Broadcast Media
b. Film or cinema
c. Print Media
Kinds of Media
New Media
This refers to a different or newer way of creating,
processing, and transmitting information that is also
similar to traditional media.
Social Media
This refers to internet-maintained computer programs
that could be installed in personal computers or portable
devices, the sole purpose of which is to connect with other
people using the same platform.
Kinds of Media
Mobile Communication Technology
Smartphones
Phablets (phone and tablet)
Related and Emerging Technologies

Google Glass
Smart Watches
Sony Playstation or Windows XBOX
True or False
1. Media poses a danger to culture as it dictates on what to
follow through.
2. The development of early forms of media was directly
connected to supporting or servicing other sectors in society,
particularly in transportation and journalism.
3. Too much exposure to social media can lead one to be
disconnected to reality.
4. Any kind of information and communication technology using
electricity is considered internet-delivered information.
5. Broadcasting carry audiovisual messages and are usually
projected to onto a huge screen.
True or False
6. Medium is the singular form of the plural form “media”.
7. SMCRF is the communication theory posited by Shannon-
Weaver.
8. Information and communication go hand in hand with media
because these concepts are at the core of what media is.
9. Messages are usually passed on to others with the help of
audio devices always.
10. All information over the media are true and correct.
Assignment
Based on Denis McQuail’s Mass
Communication Theory, what are the
communication models he posited. Give an
example with a diagram for each. Do this in a
bond paper, and post the individual
assignment as a group in our facebook group
page.
Groupings
1. Choose a group leader.
2. Think of a great, witty and appropriate
name that best describes your group.

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Media and Information

Literacy is a set of competencies

No. of Days Present Divided by Expected No.

Media or Information Provider Number of Hours in a Week

Do you believe that these news items are true?

Related and Emerging Technologies

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