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    Group 9 - Snapdeal Case

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    Mohd Yousuf Masood
    Group 9 analyzed the issues facing Snapdeal due to increased competition from Flipkart and Amazon, such as quicker delivery times from competitors and heavy discounts. The document outlines strategies for Snapdeal to overcome these competitive challenges, including improving logistics and supplier relationships, online branding, creating new partnerships, focusing on niche products and audiences, and implementing subscriptions. It concludes with recommendations for the ecommerce industry overall and specific ways for Snapdeal to move forward like new partnerships, targeting low-priced items, rebranding, and adding news content.

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    Group 9 - Snapdeal Case

    Uploaded by

    Mohd Yousuf Masood
    126 views3 pages
    Group 9 analyzed the issues facing Snapdeal due to increased competition from Flipkart and Amazon, such as quicker delivery times from competitors and heavy discounts. The document outlines strategies for Snapdeal to overcome these competitive challenges, including improving logistics and supplier relationships, online branding, creating new partnerships, focusing on niche products and audiences, and implementing subscriptions. It concludes with recommendations for the ecommerce industry overall and specific ways for Snapdeal to move forward like new partnerships, targeting low-priced items, rebranding, and adding news content.

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    Group 9 analyzed the issues facing Snapdeal due to increased competition from Flipkart and Amazon, such as quicker delivery times from competitors and heavy discounts. The document outlines strategies for Snapdeal to overcome these competitive challenges, including improving logistics and supplier relationships, online branding, creating new partnerships, focusing on niche products and audiences, and implementing subscriptions. It concludes with recommendations for the ecommerce industry overall and specific ways for Snapdeal to move forward like new partnerships, targeting low-priced items, rebranding, and adding news content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    126 views3 pages

    Group 9 - Snapdeal Case

    Uploaded by

    Mohd Yousuf Masood
    Group 9 analyzed the issues facing Snapdeal due to increased competition from Flipkart and Amazon, such as quicker delivery times from competitors and heavy discounts. The document outlines strategies for Snapdeal to overcome these competitive challenges, including improving logistics and supplier relationships, online branding, creating new partnerships, focusing on niche products and audiences, and implementing subscriptions. It concludes with recommendations for the ecommerce industry overall and specific ways for Snapdeal to move forward like new partnerships, targeting low-priced items, rebranding, and adding news content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    SNAPDEAL.

    COM
    Group 9:
    Anurati Upadhyay (1928030)
    Manveen Kaur (1928038)
    Mohd Yousuf Masood (1928115)
    Sri Charan H (1928125)
    Pushpita Saha (1928139)
    Swetha Sadanand (1928151)
    ISSUES DUE TO INCREASED COMPETITION STRATEGIES TO OVERCOME
    ◦ Quick delivery by competitors (1 day and 2 day COMPETITION
    guarantee) ◦ Improvement in logistics model and better supplier
    ◦ Customer retention relationship development

    ◦ Heavy discounts ◦ Online branding activities, sales promotions


    ◦ Create new partnerships. E.g. Flipkart partners with
    ◦ No differentiation (Snapdeal never built any category
    while Flipkart did with fashion and electronics, and Vishal Mega Mart for delivery of essentials (May,
    2020)
    Amazon with Prime and Pantry)
    ◦ Pick specific niche & target audience e.g. pet
    products, auto parts etc.
    ◦ Subscriptions keep customers coming back (e.g.
    Prime, Flipkart Plus)
    Way forward
    Ecommerce industry:
    ◦ Add Innovations: Innovation will help e-commerce industry to increase their outreach e.g. Interactive Product Visualization (e.g. Lenskart
    Try 360)
    ◦ Exceptional Customer Services: For example Amazon and Walmart. Customer Service along with co-operation from the government.
    ◦ Logistics: The choice of courier partner profoundly impacts the ecommerce businesses.
    ◦ Provide with B2B, B2C and C2C services.
    ◦ Ecommerce Automation: From marketing automation to warehousing and beyond that
    ◦ Sustainable Products: Ex. Offering vegan products and environment friendly.
    ◦ More flexible and personalized user experience (e.g. Flipkart Paylater).
    Snapdeal:
    ◦ Partnerships with apps like MobiKwik (The News Minute-Jun, 2020) for better customer engagement
    ◦ The Unicommerce Deal: It sold its cloud-based inventory management subsidiary, Unicommerce to Infibeam.
    ◦ New Targets: Focus on low-priced consumables
    ◦ The company started to focus on selling items at high frequency with low-price to price sensitive customers.
    ◦ Rebranded itself with a new logo and campaign (2006), aimed at building an emotional connection with the customer base.
    ◦ Snapdeal partners with Dailyhunt to add news content on marketplace (May, 2020).

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