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    Lec 8 Formulation of Questionnaire

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    Abdifatah Muhumed
    A well-designed questionnaire is important for gathering useful information from survey respondents. It should be brief, ask only necessary questions that are relevant to the research objectives, and have questions sequenced in a logical order. Good questionnaire design ensures the information collected is accurate by being valid, reliable and keeping respondents engaged through an interesting flow of questions.

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    Lec 8 Formulation of Questionnaire

    Uploaded by

    Abdifatah Muhumed
    29 views22 pages
    A well-designed questionnaire is important for gathering useful information from survey respondents. It should be brief, ask only necessary questions that are relevant to the research objectives, and have questions sequenced in a logical order. Good questionnaire design ensures the information collected is accurate by being valid, reliable and keeping respondents engaged through an interesting flow of questions.

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    Lec 8 Formulation of questionnaire

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    A well-designed questionnaire is important for gathering useful information from survey respondents. It should be brief, ask only necessary questions that are relevant to the research objectives, and have questions sequenced in a logical order. Good questionnaire design ensures the information collected is accurate by being valid, reliable and keeping respondents engaged through an interesting flow of questions.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    29 views22 pages

    Lec 8 Formulation of Questionnaire

    Uploaded by

    Abdifatah Muhumed
    A well-designed questionnaire is important for gathering useful information from survey respondents. It should be brief, ask only necessary questions that are relevant to the research objectives, and have questions sequenced in a logical order. Good questionnaire design ensures the information collected is accurate by being valid, reliable and keeping respondents engaged through an interesting flow of questions.

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    of 22

    Lec 8: Formulation of questionnaire

    Lecturer: Mr. Abdirisak Suleiman Ibrahim


    DEFINING A QUESTIONNAIRE

    A questionnaire is a set of questions for gathering


    information from individuals. You can administer
    questionnaires by mail, telephone, using face-to-face
    interviews, as handouts, or electronically (i.e., by e- mail
    or through Web-based questionnaires).

    A questionnaire is a series of questions asked to


    individuals to obtain statistically useful information
    about a given topic. When properly constructed and
    responsibly administered, questionnaires become a vital
    instrument by which statements can be made about
    specific groups or people or entire populations.
    Ask for unprompted
    opinions (free to
    answer)
    Open format

    Solicit objective data

    Multiple Choice
    Questions
    TYPES OF
    Closed format
    QUESTIONS
    Logical ‘yes’ or ‘no’
    type

    Structured

    Unstructured
    DISADVANTAG
    ADVANTAGE
    E
    Open format

    Read and think


    individually

    Free to answer Influential on


    the reader

    A chance for
    vivid expression Boring to the
    interviewee
    DISADVANTAG
    ADVANTAGE
    E
    Closed format

    Not much
    Easy to answer
    involvement

    Quick and not Hardly any


    boring thinking

    Easy to No place for


    compute results expression
    TYPES OF QUESTIONNAIRE AND QUESTIONS

    Questionnaires can be paper-based, or electronic


    STRUCTURED QUESTIONNAIRES (CLOSED ENDED
    QUESTIONS) are based predominantly on closed questions
    which produce data that can be analyzed quantitatively for
    patterns and trends. The agenda is entirely predetermined by
    the evaluator and provides little flexibility for respondents to
    qualify their answers.
    A closed question can be answered with either 'yes' or 'no'.
    Yes/No Questions
    Do you have a library membership card?
    Yes ( )
    No ( )
    MULTIPLE CHOICE QUESTIONS

    What purpose do you visit the library? (Multiple choices)


    ( ) To read news papers
    ( ) To refer books
    ( ) To borrow and return books
    ( ) To brows Internet
    UNSTRUCTURED OPEN ENDED QUESTIONNAIRE

    Non-structured questions, or open-ended questions, are


    questions where there is no list of answer choices from
    which to choose. Respondents are simply asked to write
    their response to a question.

    Here is an example:
    An open question is likely to receive a long answer.
    Example of a Non-structured Question

    1. What are the facilities and services do you expect from


    your library?
    ______________________________________________
    2.What are the benefits for automating a library
    housekeeping functions?
    ______________________________________________
    ______________________________________________
    ______________________________________________
    It is best to use non-structured questions when you are
    exploring new ideas and you don't really know what to
    expect from the respondents.
    SEMI-STRUCTURED QUESTIONNAIRES (PARTIALLY
    STRUCTURED QUESTION)

    take a mixed approach. In some situations, you may


    have a partial list of answer choices, but you may still
    have some doubt or uncertainty about other possible
    responses. You can create a partially structured question
    such as the following:
    Example of a Partially Structured Question
    What purpose do you use web based resources?
    •For research work
    •To write assignments
    •To improve subject knowledge
    •For the purpose of seminar presentation
    Any other (Please specify): 1.________________
    2. ________________
    CONTINGENCY QUESTIONS

    A question that is answered only if the respondent


    gives a particular response to a previous question. This
    avoids asking questions of people that do not apply to
    them.
    1. Do you have computer knowledge?
    Yes ( )
    No( )

    2. If ‘yes’ how long have you been using?


    •From last 6 months ( )
    •From last 1 year ( )
    •From last 2 years ( )
    •From last 3-4 years ( )
    The Questionnaire Process
    I ●
    Define the objectives of the survey

    II ●
    Determine the sampling group

    III ●
    Write the questionnaire (language and item-writing)

    IV ●
    Administer the questionnaire

    V ●
    Interpret the results
    Keep these in mind!

    Ask only Avoid


    Keep Do not ask
    necessar sensitive
    question questions
    y and
    s simple that turn
    backgrou embarra
    and off the
    nd ssing participan
    straightf
    question question ts’ spirits
    orward
    s s
    Steps in Designing A Questionnaire

    1. Content: Objectives and Variables are to


    be considered.
    2. Formulating questions: one or more
    questions are to be formulated to collect
    information for each variable.
    3. Sequencing of questions: Sequence of
    questions must be logical and consumer
    friendly.
    4. Formatting of questions: layout,
    space, boxes, etc.
    5. Translation: Local language be used.
    6. Pre-testing
    7. Finalization of questionnaire
    Characteristics of Questionnaire

    • Relevant to objectives of the study


    • Collects correct Information
    • Appropriate length consisting of reasonable number
    of questions
    • Questions are specific, short, simple and clear
    • Questions are in logical order
    • Respondents are comfortable to answer the
    questions.
    Questionnaire General Format

    •Self-administered (by mail or


    personal contact)
    •In person (face-to-face)
    •Telephone interviews
    SUMMARY
    Good questionnaire design is a key to obtaining good survey
    results. Questionnaires should be designed to
    Appear as brief and small as possible. A questionnaire is
    Relevant if no unnecessary for solving the business problems
    is obtained . Accuracy means that the information is valid and
    reliable . Question sequence is very important to the success
    of the survey. The opening
    Questions should be designed to interests respondents
    And keep them involved.
    REFERENCES
    1 ) RESEARCH METHODS FOR BUSINESS – UMA SEKARAN

    2) BUSINESS RESEARCH METHODS – WILLIAM G.ZIKMUND


    questions ??????

    22

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