The document provides guidelines for writing routine business letters, including setting margins and including standard elements like the heading, date line, letter address, salutation, body, closing, and signature. It describes the purpose and characteristics of routine letters, and provides examples of how to structure letters for placing orders, making claims, granting claims, and requesting information. The guidelines are intended to help project a favorable company image and promote future business through effective business communication.
The document provides guidelines for writing routine business letters, including setting margins and including standard elements like the heading, date line, letter address, salutation, body, closing, and signature. It describes the purpose and characteristics of routine letters, and provides examples of how to structure letters for placing orders, making claims, granting claims, and requesting information. The guidelines are intended to help project a favorable company image and promote future business through effective business communication.
The document provides guidelines for writing routine business letters, including setting margins and including standard elements like the heading, date line, letter address, salutation, body, closing, and signature. It describes the purpose and characteristics of routine letters, and provides examples of how to structure letters for placing orders, making claims, granting claims, and requesting information. The guidelines are intended to help project a favorable company image and promote future business through effective business communication.
The document provides guidelines for writing routine business letters, including setting margins and including standard elements like the heading, date line, letter address, salutation, body, closing, and signature. It describes the purpose and characteristics of routine letters, and provides examples of how to structure letters for placing orders, making claims, granting claims, and requesting information. The guidelines are intended to help project a favorable company image and promote future business through effective business communication.
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MECHANICS OF
LETTER WRITING &
ROUTINE LETTERS SUBMITTED TO: SUBMITTED BY: DR. NEHA GULATI NAVNEET KAUR (17) LETTER WRITING MECHANICS • SETTING THE MARGINS: Nearly all your letters will be printed on a standard sheet of 8.5-by-11- inch letterhead paper and matching plain paper for all additional pages. Consider the following guidelines. As the need arises, you can modify them, but we recommend you follow them fairly closely. 1. Top Margin. The top margin should be at least 1.5 inches to accommodate the Corporate View Letterhead. If the letter is very short, you can center it vertically on the page using the associated feature of your word processing software. 2. Bottom Margin. The bottom margin should be no less than one inch. As mentioned above, consider centering very short letters vertically on the page. 3. Right and Left Margins. The side margins should be between one and two inches. Longer letters should have narrower margins. You can always use your word processor’s default side margins and center the page vertically. • Heading or Letterhead • The heading is your address and sometimes your name or the company name that you key when using plain paper for your letter. Letterhead paper, of course, already has the company name and address and sometimes other information like phone number, FAX number, email address, and Web address. • If you print the letter on letterhead paper, you don’t key a heading since the information is already printed on the paper. If you are using plain paper, key your return address immediately above the date line. For the block and simplified block letter styles, the address will begin at the left margin. For the modified block letter style, the address should begin at the horizontal center point above the date line. (The email address is optional.) • 45 North 32 East Fargo, ND 34544 [email protected] January 10, 1999 • Date Line • As the name suggests, the date line contains the date on the letter. The current date is usually used when the letter is written, but if you know the letter won’t be mailed for several days, you can use a later date. If the letter is printed on plain paper, place the date line immediately below the return address. If the letter is printed on letterhead, put it at the top margin as the first line of the letter. The date line is placed two or three lines below the letterhead on longer letters, and as much as six to eight lines on shorter letters. • When keying the date, spell the name of the month and use digits for the day and year, as shown in these two examples: • December 27, 1999 • 27 December 1999 • Letter Address • The letter address, sometimes called the inside address, is the full name, title, and address of the person you are writing to. Convention dictates that the inside address be written the same way it appears on the recipient’s business card or letterhead. Write the recipient and company names exactly as they appear there. For example, use Inc. if that is how it appears on the letterhead, not Incorporated. • Use titles such as Mr., Ms., Mrs., Dr., Vice President, Director, Ph.D., or M.A. If a short title of one or two words follows a name, place it on the same line, separating the name and title with a comma. If the title is longer, place it on a separate line below the name. • Dr. Gary Frazier Human Resources Manager Software Today 1683 N. Moor Salt Lake City, UT 84055 • If the letter will be transmitted electronically, consider placing the email or other electronic address as the last line of the letter address. • Dr. Gary Frazier Human Resources Manager Software Today 1683 N. Moor Salt Lake City, UT 84055 [email protected] • Salutation • Type the recipient’s name here. Type Mr. or Ms. [Last Name] to show respect but don’t guess spelling or gender. • The salutation is a greeting. It appears after the letter address and is placed at the left margin, a double space after the letter address. Some people think the salutation still calls for the use of Dear followed by the person’s name (Dear Mr. Jones, Dear Ms. Berg). Dear is being used less and less, and you can omit it completely if you wish to do so. Instead, you might opt to use Mr. Jones or Ms. Berg. • Some common salutations are: 1. Respected Sir 2. Respected Ma’am 3. To Whom it May Concern • Reference Line • If the recipient specifically requests information, such as job reference or invoice number, type it on one or two lines, immediately below the Date. • If you’re replying to a letter, refer to it here. For example, • Re: Job #625-01 • Re: Your letter dated 1/1/200x • Body of the Letter • The paragraphs are the body of the letter. This is where you say what you need to communicate. The text of your letter should be well organized. Single-space the paragraphs with a double space between paragraphs. The first line of each paragraph may be indented one- half inch only on the modified block style. More commonly, the paragraphs begin at the left margin. • The organization of a letter is critical. Start with a general statement or paragraph telling the reader exactly what the letter is about. Provide detail and specific information later, in the second and third paragraphs. Summarize briefly and, if appropriate, call for action in the closing paragraphs of the body. • Closing and Signature • The closing is where you formally end your letter. An uncomplicated closing such as Respectfully or Sincerely is appropriate. Avoid long, flowery, or overly familiar closings. For mixed punctuation style, place a comma after the closing. • The signature block for a letter consists of your handwritten signature and your typed name. The signature adds verification and authenticity to the letter. • Leave three blank lines between the closing and the typed name. If the person has a title, place the title to the side of the name preceded by a comma. If the title is three or more words, place it below the typed name. 1. Respectfully, Marty Lewis Senior Technical Writer 2. Sincerely Madeline Tucker, President • Reference Initials • When a letter is keyed by someone other than the author, the typist’s initials are included at the bottom of the letter for reference purposes. Sometimes both the author’s initials (in caps) and the typist’s initials (in lowercase) are used. Place the reference initials a double space below the typed name. • Respectfully, Robert Carter Technical Engineer RC: es Enclosure Notation: This line tells the reader to look in the envelope for more. • John Roberts, Manager
JR:tc c Wilma Perez Kim Yung Ellen Turnquist
Enclosures: The Jones Proposal Expansion
Contracts ROUTINE LETTERS • Have you ever written a letter to a company? Did you expect a response? • If you receive a fan letter complimenting your services, do you respond? Why might you do so? • Why is it important to answer complaints or letters of concern immediately? PURPOSE OF ROUTINE LETTERS • Encourage product feedback • Project a favorable company image • Promote future business • Routine business Letters through which we conduct everyday business and convey goodwill to outsiders. • It encourages product feedback, project a favorable company image and promote future business. CHARACTERISTICS OF A ROUTINE LETTER • Opening: Begin with the main idea and tell immediately why you are writing (purpose) • Body: Present your details that explain the request or response. Group ideas together, and include graphic highlighting to spotlight main points. • Closing: Be specific about what you want and what action you want taken. Provide an end date or deadline if appropriate. PLACING AN ORDER • Opening: Tell your reader exactly what you want. “Please send ....” • Body: List items, provide quantity, order number, complete description, unit price and total price. Prevent mistakes by including as much information as possible. When responding to an order, do the same thing. • Closing: State how you plan to pay for the merchandise, when you want to receive the items and supply any special instructions. Express your appreciation. MAKING CLAIMS • Opening: Immediate describe what you want done (purpose). When a remedy is obvious state it. If not, explain your goal. • Body: Explain the problem to justify your request. Provide details, be organized in your thoughts. Avoid being angry, or place blame. • Closing: End with a tone that promotes goodwill. Request specific action, including an end date. Make sure they know how to respond to you. GRANTING A CLAIM • Opening: When approving a claim, announce the good news immediately (purpose). • Body: Strive to win back confidence and explain what went wrong. Be careful about admitting responsibility avoid negative language trouble, regret, fault, blame don’t blame the customer, and don’t blame your staff. • Closing: Show appreciation, and offer a goodwill gift if necessary. REQUESTING INFORMATION • Opening: Ask your question. Avoid long explanations. Be direct in your approach. • Body: Explain your purpose and provide details to assist your reader with your request. Use open ended questions, rather than yes/no questions. Suggest reader benefits if there are any. • Closing: Be specific about what action you want to be taken. Set an end date. Make it easy for them to respond, and show appreciation.