10 Entities Which Are Marketed

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10 TYPES OF MARKETING

ENTITIES

By: DR. SARFARAZ KARIM


WHAT IS MARKETED?
10 THINGS

6. Places
1 . Goods

2. Services 7. Organisation

3. Events 8. Information

4. Experiences
9. Properties

5. Persons
10. Ideas
Goods

Goods are physical items that can be seen, touched,


owned and used in some physical manner
Services

Some common services are banking and insurance,


medical and health, education, hotels, hospitality and
restaurants, hairdressers, legal firms, accounting
services etc
Experiences

By organizing several services and goods, a firm


create, stage and market experiences. For
examples: Adventure travels, climbing Mount
Everest etc.
Events

Events can be marketed – probably the most famous


ones are the large, global sporting events –like the
Olympics, the World Cup, Oscar etc
Properties

These are intangible rights of ownership to either


real property (real estate) or financial property
(stocks and bonds).
Organizations

Organizations work to build a strong, favorable, and


unique image in the minds of their target publics.
Information

we can talk now about an industry focused on


producing, packaging and distributing information
PERSONS

you may also build a brand for a CEO, successful


lawyers, doctors and many other professionals
PLACES

In order to attract tourists or companies to a certain


place, people use marketing techniques to
communicate its value.
ideas

Each and every offering, either a product or a service,


is actually the platform for selling an idea. In addition
to this, Idea of today is the goods or services of
tomorrow.

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