DADIANGAS NORTH HIGH SCHOOL

Ramos Antonio Street, Dadiangas North, General Santos City

Dadiangas North High
Ramos Antonio Street Barangay Dadiangas North
General Santos City

MUNCH-MALLOW
A Business Plan
Presented to the Teachers of Dadiangas North Senior High School
Ramos Antoni Street, Barangay North, General Santos City

In Partial Fulfillment of the requirements for the subject in Business Plan

Dadiangas North High School General Santos City

Presented to
Ma. Annabelle A. Linobo, MBE

Presented By
Paciencia, Pheweelestat
Tamama, Sarah Robina
Villalon, Michael Josh
Cajutay, Jose Arnold
Austero, Carla Mae
Saraosos, Noel
Duran, Welmor
Eturma, Jeric
TABLE OF CONTENTS
EXECUTIVE SUMMARY ……………………………………………………….. i
1. CHAPTER I. INDUSTRY ANALYSIS
1.1 INTRODUCTION ………………………………………………………… ..4
1.1.1 Nature of the Business ……………………………………………. 4
1.1.2 The Design …………………………………………………………. 4
1.1.3 The Product ………………………………………………………… 5
1.1.4 The Management ………………………………………………….. 6
1.1.5 The Business Ownership …………………………………………. 7
1.2 Mission and Vision Statements …………………………………………... 7
1.3 SWOT Analysis ……………………………………………………………. .8

2. CHAPTER II. MARKETING PLAN

2.1 Supply Analysis …………………………………………………………… 9
2.2 Demand Analysis …………………………………………………………..9
2.3 Marketing Mix ……………………………………………………………… 9
2.3.1 Product ……………………………………………………………….. 9
2.3.2 Price ………………………………………………………………….. 10
2.3.3 Promotion ……………………………………………………………. 10
2.3.4 Packaging ……………………………………………………………. 11
2.3.5 Positioning …………………………………………………………… 11
2.3.6 Place …………………………………………………………………..11
2.4 Target Market ……………………………………………………………….11

3. CHAPTER III. OPERATION PLAN

3.1 Physical Infrastructure …………………………………………………….14
3.1.1 Office Layout ………………………………………………………….14
 3.1.2 Renovation ……………………………………………………………14
3.1.3 Tools and Equipment …………………………………………………14
3.2 Capital Expenditure ………………………………………………………..15
3.3 Capital Sourcing ……………………………………………………………..15
3.4 Manpower Complinent ………………………………………………………15
3.5 Organizational Chart ………………………………………………………...16
3.6 Flow Chart of Operations ……………………………………………………17
3.7 Products ………………………………………………………………………19

4. CHAPTER IV. FINANCIAL PLAN

4.4 Financial Statements
4.4.1 Income Statements …………………………………………………….20
4.4.2 Balance Sheet ………………………………………………………….22
5. CHAPTER V. CONCLUSION
5.1 Conclusion ……………………………………………………………………23
 CHAPTER I. INDUSTRY ANALYSIS

INTRODUCTION

The name of the business will be Munch-Mallow. It focuses on selling and

creating a unique kind of munchkin.

Munchkin has fascinated most of the students and a lot of people have been
influence to create their own version of Munchkin. Munchkin is famous for their lightly
sweet flavor that provides satisfaction to the students, the demand for Munchkin has
increased. Many people are interested in this kind of munchkin, particularly inside in the
school and those who enjoy eating munchkin.

Businessmen have established this kind of business in General Santos City;

some are located at the Plaza, and FitMart, and Schools.

Currently, based on our survey, there are a total of 6 students that make and sell
munchkin in Dadiangas North Senior High School and more than 10 within the whole
campus vicinity. These 6 students that make and sell munchkin have their own pros and
cons, and we see that as an opportunity for us. That is why, even if there are a lot of
competitors in this industry, it is still possible for our business to establish itself above
these competitors.

Nature of the business

The business will be conducted by 8 business partners in order to make the

product successful. The 8-business partner will help each other to have a product that
will give satisfaction to the future costumer. Every capitalist will provide their assets in
the business to form an organize and unity in the
business that will give a structure and a functional
flow of process.

The Design
 The products named munch-mallow will be a dessert that will satisfied the
cravings of every individual who buy it. The munch-mallow will have different kinds of
flavor such as mango munch-mallow and ube munch-mallow.

The Products

The Munch-Mallow will offer a delicious and a various flavor of munchkins that
will make the product more interesting. We can produce a munchkin that will satisfy the
cravings of the customer.

Mango Munch-Mallow

The management

The management of the business will be handled by an 8 aspiring entrepreneur.

Which has an experience in terms of selling and managing small business.

Business ownership

The business will be handled by 8 entrepreneurs which are Pheweelestat Paciencia,

Michael Villalon, Jeric Eturma, Noel Saraosos, Welmor Duran, Sarah Robina Tamama,
Carla Mae Austero, and Jose Arnold Cajutay. The business owners mentioned will
invest ₱200 pesos cash to start the business. The business owners will give their 15%
share. To provide the ingredients needed, materials and the kitchen tools.

MISSION AND VISION STATEMENTS

Vision

To have the most delicious munchkin and a successful business, continues and
consistent product making in order to be known as the world’s most delicious dessert.

Mission

Our mission is inspired by our business name, Munch-Mallow. Munch-Mallow

stands for.

We will sell Magic product that Unveiling the taste of

Nutritional food that will make any costumer crave and

Fill up their Category and give Health benefits towards the

Body of costumer, promising to Make a very delicious dessert

That will Attracts people’s cravings and Live Longer with

Our healthy and delicious food in the World

SWOT Analysis
This section will focus on the SWOT analysis. SWOT analysis is a vital strategic
planning tool that can be used by Munch-Mallow to do a situational analysis of the
Business. It is a handy technique to evaluate the Strengths (S), Weakness (W),
Opportunities (O) & Threats (T) involved in a project on in a business venture.

Strengths Weaknesses
1. Good relationship with 1. Has many competitors
costumer 2. High transportation cost
2. Reputation for innovation
3. Affordable prices

Opportunities Threats
1. Attract wider and larger 3. Cancellation of orders
costumer 4. Shortage of orders
2. A growing demand for your 5. Unstables weather
product or service
 CHAPTER II. MARKET PLAN

SUPPLY ANALYSIS

This business will get its supply from supermarket or wet-market here in General
Santos City. An example of a General Santos City ingredients supplier is KCC mall of
Gensan. This supplier change, and their prices differ from time to time. That is why our
prices will vary depending on the price of the ingredients used.

DEMAND ANALYSIS

Giving regard how will the market demand flow in selling the product in the
student. Considering the needs of student on the food if it is always be the food. Student
might be feed up and make downline in the business.

Furthermore, according to the student base on the consumer behavior of the

student, students are also considering if the product will satisfy their need. Regarding
the competitors we are selling the unique taste of our healthy dessert. Student that only
want dessert after their lunch might take their interest in buying munch mallow as their
last bite.

MARKETING MIX

Product

Munch-Mallow aims to satisfy cravings on the costumers and on its affordability

and unique taste. It will offer an affordable, unique and delicious product. In Munch-
Mallow, we only sell products with our own design but also take requests for custom-
made product.
 1.Customer Service. We will hire a students that willing to earn and especially
those who have knowledge in making our product. When the customer inquiries, there
is someone who will answer their inquiries.

2.Product Presentation. We will always make sure that each finished product is
well made and passes the standard that we set.

3.Product Innovation. Munchkin is already presented in the market, Adding

marshmallow inside the munchkin and also milk and dark chocolate chips at the top of
the munchkin so that the munchkin will make it more innovative.

Pricing

Without compromising the quality of our products. Munch-Mallow formulated a

practical pricing scheme. In formulating the pricing scheme, we considered the following
factors:

1.Cost of production. With the ever-growing demand for the ingredients, it

resulted in an increase in the price of the ingredients. The price will be base on the
quality of the ingredients and the fare we cost.

2. Sizes. The larger the product, the higher the price, because larger products
requires more ingredients and it double the size of the normal munchkin what is why its
higher price.

3. Complexity of the products’ is it is time consuming and it takes effort to put the
ingredients inside the coat and mold it to circles. As it intensely thick in the hand with
plastic gloves.

4. Labor Cost. To make the Munch-Mallow a certain ingredients are needed.

Therefore, the regarding the price of the ingredients. The price of the Munch-Mallow will
be based on the capital cost.
 Product Name Price (Php)
Mango Munch-Mallow 10
Ube Munch-Mallow 10

Promotion

The business will endeavor different methods in promoting the product, such as:

1. Utilization of social media.

2. Sales discount and promos.

3. Use of Tarpaulins.

4. Entry Display

Promotion plays a big role in acquiring more customers; it helps to reach out to
potential buyers and increase brand awareness.

Packaging

The business wants to assure that the products will not be damaged during
transportation. The product will be put with DIY carrier box for the safety and prevent
damages.

Positioning

If the costumers think about the munchkin, dessert foods and sweets, they will
remember Munch-Mallow because it gives them a unique taste and affordable products.

Place
 The business will be located in Jose P. Laurel Elementary School, Brgy.
Dadiangas North, General Santos City. Our business will be located near at front of the
Jose P. Laurel Elementary School this location where the competition is weak or low
when it comes to this business.

TARGET MARKET

Munch-Mallow intends to cater to a wide customer group. We want everyone to

feel welcome and crave to our product. We have defined the following groups as
target segments that can contribute to the growth of our business.

1. Teenagers
2. Kids
3. Elders
4. Professionals

These particular market segments are 18-40 years old, have disposable income,
willingness to spend and are seeking a modish, trendy and comfortable place for their
leisure time. These are types of people who are trying something new, food-wise and
will embrace our distinct was of presenting locally known munch-mallow products.

Estimated Market Share

 Sales

10%

15%

45%

30%

Teenagers Kids Elders Professionals

 CHAPTER III. OPERATION PLAN

PHYSICAL INFRASTRUCTURE

The Munch-Mallow is a compact establishment with a total area of 80 square

feet. Despite its diminutive size, it can comfortably accommodate 20 customers at a
time.

Office Layout

Munch-Mallow, a small establishment with a

total area of 80 square feet, features five tables with
four chairs each, accommodating up to 20 customers.
An additional four chairs are available at the order
counter, where customers can browse and order
ready-to-eat or ready-to-order products. The
establishment also includes a kitchen (15 square
feet), a stock room (10 square feet), and two comfort
rooms (5 square feet each). Munch-Mallow's Order Counter area displays both ready-
to-eat and ready-to-order products to satisfy various customer preferences and
encourage impulse purchases.

Kitchen Equipment and Kitchenware

The total cost of the renovation and equipment for Munch-Mallow is estimated to
be ₱200,000.00. This includes ₱100,000.00 for equipment and tools, ₱70,000.00 for
raw materials and inventory, and ₱30,000.00 for rental and legal or consultation fees.

1. 1 Refrigerator 8. 5 Cooling Rack

2. Kitchenware 9. 1 Sound System
3. 3. Whisk 10. 1 Cash Register
 4. 3 Spatula 11. 1 Computer
5. 3 Measuring Cups 12. 1 Router
6. 3. Measuring Spoons 13. 1 Air Conditioner
7. 3 Mixing Spoons 14. 20 Chairs and 5 Tables

CAPITAL EXPENDITURE
Ingredients and tools for start-up related to Munch-Mallow make up the majority
of its start-up cost. Each partner will invest ₱700.00 at the beginning of the business, for
a total investment of P4,900.00.

CAPITAL SOURCING
The seven owners will invest their own money in their business, for additional
investment they will gather investors willing to invest in their venture.
MANPOWER COMPLIMENT
Job Description
Position: Manager/Owner
Department or Area: Entire Shop
Job Description:
 In charger of overseeing the business
 Ensure that the employee is safe
 Organize the tools and ingredients for making the product
 Ensure a high standard of customer service.
 Respond to customer inqures
 Monitoring and controlling enxpenses and budgets
 Promote the product on social media.
Position: Cashier
Department or Area: Counter
Job Description:
 Greet customer and communicate with them to determine the design that they
want.
 Inform customers of their bill.
 Take the customer’s payments.
 Totalizes cash and creates a report at the end of each shift.
Position: Cook
Department or Area: Loading the Product
Job Description:
 Assist the cook in making the Munch-Mallow specially in applying the right
ingredients and recipe.
Position: Service Crew
Department or Area: Loading the Product
Job Description:
 Responsible assisting customers as needed
 Cleaning the store and completing others assigned task
Compensation

The manager and employee will work 8 hours a day and 30 days in a month. In
addition, the business will open for 8 hours. The employee will be given a one-hour
lunch break. And their rest will be scheduled so that there is still an employee left to
operate the business.
The employee salaries will increase, as he will be the one to make and also
based on their consistency about their skills.
Position Daily Monthly Annual
Rate Rate Compensation
Manager ₱150.00 ₱4,500.00 ₱54,000.00
Cashier ₱110.00 ₱3,300.00 ₱39,600.00
Cook ₱130.00 ₱3,900.00 ₱46,800.00
Service Crew ₱130.00 ₱3,900.00 ͥ ₱46,800.00
Management and Employee Compensation

ORANIZATIONAL CHART

The manager or owner will overseas the entire operation he will be in charge in
the cashier and chef will report directly to him.

MANAGER/OWNER
(Pheweelestat Paciencia)

FINANCE MARKETING OPERATION

CASHIER ADVERTISING COOK

(Noel Saraosos) (Michael Josh Villalon) (Jeric Eturma)

(SERVICE CREW)
Jose Arnold
Cajutay
FLOW CHART OF OPERATION

Purchase of The Cashier or Manager

will assess the product to Online order
Ingredients
Ac be sold.

Prepare the Tools Does the costumer

want to buy other
flavor of the product

Packed the finish

product
Does the costumer
want another flavor

Ube, Chocolate
and mango flavor

Dine In Take Out

Inform customer Packed the

Pick up through chat or call finished product

Hand over Inform customer

to courier through chat/call
(Grab, Food about the shipping
Panda) info

Costumer
 The operation will start with the purchase of ingredients needed for making the
food, after that. The cook will prepare their tools for making. When the product is ready.
The munch mallow will be packed and display in the store that are ready to be sold. The
costumers can buy face to face or online. The manager will be the one in charge
assisting them. Costumers can buy different flavors as we offer three kind of flavor ube,
mango, and chocolate. Dine in or take out. If take out, the food will pack the food
carefully with its own label. The manager will inform the costumer through chat or call to
remind the costumer about the delivery service. The food panda will travel to the exact
location, once again informing the costumer through chat or call to remind the costumer
to meet up the place and pay the shipping fee.

PRODUCTS

The list of products from the Munch-Mallow is provided below, alongside with a pricing
range.

PRODUCT Name PRICE

Mango Munch-Mallow Php 10
Ube Munch-Mallow Php 10
 CHAPTER IV. FINANCIAL PLAN
Financial Statement

Schedule 1
Munch-Mallow
Project Income Statement
For 1-3 years
Year 1 Year 2 Year 3
Sales Php 1,296,000.00 Php 1,425,600.00 Php 1,639,440.00
Cost of Goods Sold Php 648,000.00 Php 712,800.00 Php 819,720.00
Gross Profit Php 648,000.00 Php 712,800.00 Php 819,720.00
Less: Expense
Salaries and Php 187,200.00 Php 205,920.00 Php 215,280.00
Wages
Rent Expense Php 30,000.00 Php 33,000.00 Php 34,500.00
Utilities Expense Php 15,600.00 Php 17,160.00 Php 17,940.00
Marketing Expense Php 1,000,00 Php 1,100.00 Php 1,150.00
Tax and Licenses Php 38,880.00 Php 38,880.00 Php 38,880.00
Total Expense Php 272,680.00 Php 296,060.00 Php 307,750.00
Net Income Php 1,023,400.00 Php 1,129,540.00 Php 1,331,690.00

Schedule 2
Projected Financial Statement

Gross Sales Php 1,296,000.00 100%

Less: Cost of Sales Php 648,000.00 50%
Net Sales Php 648,000.00 50%
Less: Operating Expense
Salaries and Wages Php 187,200.00 12%
Rent Expense Php 30,000.00 6%
Utilities Expense Php 15,600.00 3.60%
Advertising Expense Php 1,000.00 1%
Tax and Licenses Php 38,880.00 7%
Miscellaneous Php 10,000.00 2%
Total Expense Php 272,680.00
Net Sales Php 1,023,400.00
 Schedule 3
Partnership Sharing
Share Net Sales
Percentage (Year 1)
Pheweelestat Paciencia 15% Php 1,023,400.00 Php 153,510.00
Jeric Eturma 15% Php 1,023,400.00 Php 153,510.00
Noel Saraosos 14% Php 1,023,400.00 Php 143,276.00
Michael Josh Villalon 14% Php 1,023,400.00 Php 143,276.00
Jose Arnold Cajutay 14% Php 1,023,400.00 Php 143,276.00
 CHAPTER V. CONCLUSION

FINDINGS
The marketing plan’s findings indicate that Munch-Mallow is financially feasible
based on the anticipated sales and net income, which show that the business is
successful given that Php 1,023,400.00 in the net income was made in the first year of
operation. The net income increased by 10% to Php 1,129,540.00 in the second year
and by 15% to Php 1,331,690.00 total in the third. The numerous promotion strategies,
such as social media usage and flyer distribution, help raise sales and revenue for the
business.

In addition, our company has put a lot of effort into the survey for the
establishment of the business and in terms of its financial projections. We are aiming to
provide our service in accordance with the wants, needs, and desires of our customers.
Munch-Mallow can complete successfully with other businesses that operate in a similar
industry. We have every reason to be optimistic that our business venture will generate
an annual return on investment that is quite satisfying.

To ensure that the business is well-known to the customers, our firm will continue
to focus on its business tactics, particularly in terms of marketing. We anticipate being
able to develop a solid, devoted customer base every year.
SAMPLE FLYER
 RESEARCHER’S PROFILE

DADIANGAS NORTH HIGH SCHOOL

Ramos Antonio Street, Dadiangas North, General Santos City

Pheweelestat Paciencia
Dona Soledad, Phase 3 B Block 13 Lot 5 GCS
[email protected]
09505024824

PERSONAL INFORMATION

Date of Birth: October 24, 2004

Place of Birth: Antipolo City, Manila
Age: 19
Gender: Male
Citizenship: Filipino
Civil Status: Single

EDUCATIONAL ATTAINMENT

Elementary: Taysan Elementary School

Secondary: Dadiangas North High School
 DADIANGAS NORTH HIGH SCHOOL
Ramos Antonio Street, Dadiangas North, General Santos City

Noel Saraosos
Prk. Mauswagon, Delfin Street, Brgy. Labangal, GSC
[email protected]
09936482383

PERSONAL INFORMATION

Date of birth: November 25, 2004

Place of birth: General Santos City
Age: 19
Gender: Male
Citizenship: Filipino
Civil Status: Single

EDUCATIONAL ATTAINMENT

Elementary: P. Kindat Elementary School

Secondary: Dadiangas North High School
 DADIANGAS NORTH HIGH SCHOOL
Ramos Antonio Street, Dadiangas North, General Santos City

Michael Josh Villalon

Prk. 37 Madarang, Brgy. Labangal GSC.
[email protected]
09095655427

PERSONAL INFORMATION

Date of birth: November 27, 2005

Place of birth: General Santos City
Age: 18
Gender: Male
Citizenship: Filipino
Civil Status: Single

EDUCATIONAL ATTAINMENT

Elementary: Dadiangas North Elementary

School
Secondary: Dadiangas North High School
 DADIANGAS NORTH HIGH SCHOOL
Ramos Antonio Street, Dadiangas North, General Santos City

Sarah Robina Tamama

Mada Village, Phase 2, Prk Maunlad, Apopong GSC
[email protected]
09559086229

PERSONAL INFORMATION

Date of Birth: September 29, 2003

Place of Birth: Quijano Hospital Tacurong City
Age: 20
Gender: Female
Citizenship: Filipino
Civil Status: Single

ECUCATIONAL ATTAINMENT

Elementary: Tacurong Pilot Elementary

School
Secondary: Dadiangas North High School
 DADIANGAS NORTH HIGH SCHOOL
Ramos Antonio Street, Dadiangas North, General Santos City

Carla Mae Austero

Brgy. Labangal. Prk Saludin
[email protected]
09944612034

PERSONAL INFORMATION

Date of Birth: February 16, 2006

Place of Birth: Emergency Hospital
Age: 17
Gender: Female
Citizenship: Filipino
Civil Status: Single

EDUCATIONAL ATTAINMENT

Elementary: Jose P. Laurel Elementary School

Secondary: Dadiangas North High School
 DADIANGAS NORTH HIGH SCHOOL
Ramos Antonio Street, Dadiangas North, General Santos City

Jeric Eturma
Prk. Madarang. Brgy. Labangal
[email protected]
09512654687

PERSONAL INFORMATION

Date of Birth: August 17, 2005

Date of Place: Emergency Hospital
Age: 18
Gender: Male
Citizenship: Filipino
Civil Status: Single

EDUCATIONAL ATTAINMENT

Elementary: Dadiangas West Elementay

School
Secondary: Dadiangas North High School
 DADIANGAS NORTH HIGH SCHOOL
Ramos Antonio Street, Dadiangas North, General Santos City

Jose Arnold Cajutay Jr.

Prk. Kauswagan Brgy. Apopong
jacajutay@gmail,com
09928679157

PERSONAL INFORMATION

Date of birth: December 2, 2005

Place of Birth: Davao City
Age: 18
Gender: Male
Citizenship: Filipino
Civil Status: Single

EDUCATIONAL ATTAINMENT

Elementary: Dadiangas North Elementary

School
Secondary: Dadiangas North High School
 DADIANGAS NORTH HIGH SCHOOL
Ramos Antonio Street, Dadiangas North, General Santos City

Welmor Duran
Prk. Madarang Brgy. Labangal
[email protected]
09060535148

PERSONAL INFORMATION

Date of birth: February 27, 2004

Place of birth: General Santos City
Age: 19
Gender: Male
Citizenship: Filipino
Civil Status: Single

EDUCATIONAL ATTAINMENT

Elementary: Jose P. Laurel Elementary School

Secondary: Dadiangas North High School