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    Hugot Burger

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    Roselle Malabanan
    Hugot Burgers is a burger joint located in Bacoor, Cavite that opened in 2016. It aims to satisfy customers both emotionally and physically by serving burgers with uniquely named menu items and a "hugot wall" where customers can express their feelings. The business targets millennials with incomes over 3,000 pesos. While it has strengths like affordable prices and good food quality, it lacks advertising, has limited operating hours and location accessibility, and faces threats from increasing competition. The document outlines Hugot Burgers' market analysis, strategies, and financial objectives.

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    © All Rights Reserved
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    Hugot Burger

    Uploaded by

    Roselle Malabanan
    82 views10 pages
    Hugot Burgers is a burger joint located in Bacoor, Cavite that opened in 2016. It aims to satisfy customers both emotionally and physically by serving burgers with uniquely named menu items and a "hugot wall" where customers can express their feelings. The business targets millennials with incomes over 3,000 pesos. While it has strengths like affordable prices and good food quality, it lacks advertising, has limited operating hours and location accessibility, and faces threats from increasing competition. The document outlines Hugot Burgers' market analysis, strategies, and financial objectives.

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    HUGOT-BURGER.pptx

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    Hugot Burgers is a burger joint located in Bacoor, Cavite that opened in 2016. It aims to satisfy customers both emotionally and physically by serving burgers with uniquely named menu items and a "hugot wall" where customers can express their feelings. The business targets millennials with incomes over 3,000 pesos. While it has strengths like affordable prices and good food quality, it lacks advertising, has limited operating hours and location accessibility, and faces threats from increasing competition. The document outlines Hugot Burgers' market analysis, strategies, and financial objectives.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    82 views10 pages

    Hugot Burger

    Uploaded by

    Roselle Malabanan
    Hugot Burgers is a burger joint located in Bacoor, Cavite that opened in 2016. It aims to satisfy customers both emotionally and physically by serving burgers with uniquely named menu items and a "hugot wall" where customers can express their feelings. The business targets millennials with incomes over 3,000 pesos. While it has strengths like affordable prices and good food quality, it lacks advertising, has limited operating hours and location accessibility, and faces threats from increasing competition. The document outlines Hugot Burgers' market analysis, strategies, and financial objectives.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    “HUGOT BURGER”

     Executive Summary  2.8.3 Technological Environment


     2.1.1 Market Demographics  2.7.4 Political Environment
     2.1.2 Market Trends  3.0 Marketing Strategy
     2.2 SWOT Analysis  3.1 Mission
     2.2.1 Strengths  3.2 Marketing Objectives
     2.2.2 Weaknesses  3.3 Financial Objectives
     2.2.3 Opportunities  3.4 Target Markets
     2.2.4 Threats  3.5 Positioning
     2.3 Competition  3.6 Strategies
     2.4 Product Offering  3.7 Marketing Mix
     2.1 Market Summary  3.7.1 Product
     2.5 Keys to Success  3.7.2 Price Offerings
     2.6 Critical Issues  3.7.3 Promotion
     2.7 Macro environment  3.7.4 Place/Location
     2.7.1 Demographic Environment  4.0 Budget
     2.7.2 Economic Environment  5.0 Contingency Plan
    1.1Executive Summary
     . “Mapapahugot ka sa sarap” is the promise of Hugot Burges, a burger joint
    that opened since April 2016 located in Block 1 Lot 2 Gold Street (Main Road),
    Maryhomes Subdivision, Molino IV, Bacoor, Cavite. Hugot burgers is the brain
    child of mountaineers J-ferson Zembrano, Faye Magtira, and Julious Lara. The
    idea of the business was started in one of their climbing moments. Since,
    Hugot is trend nowadays, and everyone are hooked to have a hugot (words
    that draw out emotions from deep within). They started and establish a Hugot
    burger, since also there is a growing market trend in the burger industry today.
    The business welcome burger lovers who want to eat their feelings away and
    express their deepest sentiments in love and life. Nothing to hugot about?
    That’s not a problem because their burgers are worth to visit with a unique
    quality taste of burger and with a very affordable price. Walking into Hugot
    Burgers feels like visiting a friend’s house for a home-cooked meal to comfort
    your aching heart. It is a converted residential space that has become the
    neighborhood burger joint. The playfully and emotionally named menu items
    will completely fill your empty stomach and heal your wounded heart.  
     
    2.1.1 Market Demographics

     AGE
    Hugot Burger cater Millennial with an average of 13 years old and above.
     SEX/GENDER
    Hugot burger cater both Male and Female.
     INCOME
    Specific income of 3,000 and above.
     MARKET NEEDS
    Nowadays, consumers are really aware when it comes of choosing of Food that can
    satisfy their craving in a way that also affordable when it comes of price. Many consumers also
    prefer foods like Burgers who are also trend in the market. 
    2.2 SWOT Analysis
    2.2.1 Strengths
     Unique names of the product and unique colour of the buns that surely catch the eye
    of the consumers.
     Has their own way of sympathizing with the feeling with the feeling of their
    costumers, through their “hugot wall”
     Good ambience and designs of the store.
     Affordable price with a good quality of Burgers, the reason why money is worth to the
    Burgers.
    2.2.2 Weaknesses

     Lack of Advertisement and any promotional strategy.


     The accessibility of the product to the market is very limited. The store is open
    only from 2pm-11pm.
     Lack of staffs and manpower.
     Facilities.
     Location of the store.
    2.2.3 Opportunities

     Expansion of other branches in other provinces of the Philippines.


     New product to innovate.

    2.2.4 Threats
     Increasing number of competitors.
     Change in consumer preference.
     New entrants of other burgers restaurants/store in close to the vicinity.
    2.3 Competition

    BROCKS Burger Clash of Burgers

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