Entrepreneurship Individual Assignment: Business Model Canvas & Customer Value Proposition

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Entrepreneurship

Individual Assignment

HOMESAKE: Homerun In Home Décor


Business model canvas & Customer value
proposition
Customer Value Proposition
• Wide range of creative items
• Variety
• Developing online platform
• Affordable
• Development of affordable products
• Creative
• Robust packaging and integrated
• Save efforts and time
logisticsd

• Decorate their
home
• Affordable • Limited space
home decor • Budget friendly
items at • Spend less time at
online store
platform • Product looks as it
appear online

• Affordable • High price


• Online platform • Time consuming
• Variety and creative items • No creativity
• Seamless integrated logistics • Damaged item
Business Model Canvas
Solution Unfair
Problem •Affordable home
Unique Value decor advantage Customer
• Online platform
•Affordable Proposition •Creating online Segment
•Affordable
Home Decor platform for home •Customization
•Lack of Affordable, decor •Variety •Both spouse
creativity stylish products working
•Lack of time available online Key Metrics •Income
and products are •Production Rs.100000-150000
similar as it looks •Technology Channels •Corporate clients,
in the picture with •Marketing Pubs, Restaurants,
a better product •Acquiring Raw •Online -85% Hotel
delivery system material from •Offline(Direct
vendors and Retail)-15%
•Logistics

Cost Structure
• Distribution cost Revenue Streams
• Cost of Production • Revenues are generated by selling their
• Rent of retail stores product
• Raw materials • 85% ONLINE
• Defective item cost • 15% OFFLINE
• Plant and warehouse maintenance

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