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    The document outlines the units of a business communication course. Unit I covers components and types of communication, formal networks, team communication, conflict resolution, and cross-cultural communication. Unit II discusses corporate, employee, and media communication as well as time management. Unit III focuses on brand promotion, financial crises communication, and correspondence. Unit IV addresses report writing, data collection, and formatting. Unit V is about business presentations, career planning, resumes, and interviews. The course aims to improve writing skills in various genres and help learners identify their strengths and weaknesses. Suggested textbooks and reference books are also listed.

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    File 7

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    The document outlines the units of a business communication course. Unit I covers components and types of communication, formal networks, team communication, conflict resolution, and cross-cultural communication. Unit II discusses corporate, employee, and media communication as well as time management. Unit III focuses on brand promotion, financial crises communication, and correspondence. Unit IV addresses report writing, data collection, and formatting. Unit V is about business presentations, career planning, resumes, and interviews. The course aims to improve writing skills in various genres and help learners identify their strengths and weaknesses. Suggested textbooks and reference books are also listed.

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    The document outlines the units of a business communication course. Unit I covers components and types of communication, formal networks, team communication, conflict resolution, and cross-cultural communication. Unit II discusses corporate, employee, and media communication as well as time management. Unit III focuses on brand promotion, financial crises communication, and correspondence. Unit IV addresses report writing, data collection, and formatting. Unit V is about business presentations, career planning, resumes, and interviews. The course aims to improve writing skills in various genres and help learners identify their strengths and weaknesses. Suggested textbooks and reference books are also listed.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views1 page

    File 7

    Uploaded by

    sukumaran321
    The document outlines the units of a business communication course. Unit I covers components and types of communication, formal networks, team communication, conflict resolution, and cross-cultural communication. Unit II discusses corporate, employee, and media communication as well as time management. Unit III focuses on brand promotion, financial crises communication, and correspondence. Unit IV addresses report writing, data collection, and formatting. Unit V is about business presentations, career planning, resumes, and interviews. The course aims to improve writing skills in various genres and help learners identify their strengths and weaknesses. Suggested textbooks and reference books are also listed.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    Unit – I

    Communication – Business Communication – components – types – formal communication network – work team communication – variables – goal – conflict resolution – non – verbal communication – cross cultural communication –
    business meetings – business etiquette.
    Unit – II
    Corporate communication – employee communication – managing government
    relations – writing for media and media relations- Types of interviews – preparation for
    interview – Time management.
    Unit – III
    Corporate communication in brand promotion – financial communication – crises communication –Correspondence of company secretary with shareholders and directors – agenda – minutes –circular preparation.
     
    Unit – IV
    Repot writing - characterizing & business reports – types and forms & reports – project proposals – collection of data – tables constitution – charts – writing the report – documenting the sources – proof reading –Techniques of
    writing- principles for report writing.
    Unit – V
    Business presentation - Written and oral presentation – work – team presentation – delivering the business presentation visual aids – slides – electronic presentation – hand – outs – delivering the presentation – career planning –
    preparing resume – job applications – preparation for a job interview – employment interviews – follow –up.
     
    COURSE OUTCOME:
    Learners should be able to
    Get into the habit of regular writing.
    Express themselves in different genres of writing from creative to factual writing.
    Identify their areas of strengths and weakness in writing.
     
    TEXT BOOKS:
     
    Ramesh , MS, , Business communication, R. Chand and Co, NewDelhi, 2013.
    Rajendra Paul, Essentials of Communication, Sultan Chand and co, New Delhi 2014;
     
    REFERENCE BOOKS:
     
    Scot Ober, Contemporary business communication, fifth edition,2012, biztantra.
    Lesiler& Flat lay, Basic Business communication. Tata McGrawHill, 2013
    E.H. McGrath, S.J.,2015, Basic Managerial skills for All, 9th ed. Prentice-Hall of India, New Delhi.

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