FPL Case Submission MS19A001
FPL Case Submission MS19A001
FPL Case Submission MS19A001
CASE STUDY
REPORT
DONE BY
AADHI SHIVANI S.
MS19A001
1. Why do firms pay dividends? What in general are the
advantages and disadvantages of paying dividends? Is the
dividend irrelevance theory applicable here?
• An investor who currently holds a stock in FPL would hold it for the huge dividends
FPL has been consistently paying. FPL’s practice has been to give out huge
dividends. Hence investors would be taken aback with the cut in their payout ratio
over the coming years.
• FPL has good opportunities with retail wheeling opportunities and it has to cope up
with stiff competition from new entrants and existing major players as well for
distribution of electricity.
• Though investors would be deprived of the current dividend incomes that they had
expected to receive, investment in positive NPV projects by FPL would only
enhance their capital gains in few years with growth in FPL’s revenue and business.
• Individual investors also have the option to create their own home made dividends
and they constitute 51.9% of the shareholding in the company.
• One viewpoint can be suggested that the dividend payout will not affect these
shareholders much as they have the home made dividend option. However this will
deprive them of their option to enjoy the future benefits from the company. ( this
option is not what the investors would prefer in this scenario as their expectations
would be very different).
5.What will the CEO James Broadhead do?
• From exhibit 7 we can see that Carolina Power and The Southern Co. have large production of
76000KWH and 119000KWH respectively compared to 72500KWH of FPL group. Both these
companies have 26% and 27% share of their customer base in the industrial sector
respectively compared to FPL group which has only 4% of its customers in the industrial
sector. The case study also mentions that at first large industrial customers would choose
their electricity suppliers, then commercial users and finally the retail users would have the
right to choose their electricity suppliers.
• FPL group has 56% of its customers from the retail sector. While retaining its share of retail
customers FPL must develop a strategy to capture a good share of industrial customers as
well who are an easy and single point of revenue for FPL. FPL’s capacity utilisation is 59%
which is the average utilisation rate for its competitors as well.
• As already mentioned FPL has tremendous growth opportunities in capacity utilisation as well
as in distribution networks.
• The CEO should invest in these opportunities first for long term value maximisation of the
firm.
• He should reduce the dividend payout ratio and use the excess funds for the required capital
expenditures.
• Initially the stock price would definitely go down but gradually with the performance of FPL,
stock prices would pick up.
• FPL should use its excess cash to invest more in new profitable projects, acquire new
companies and profitable assets, and reinvest in financial assets.
6.As Kate Stark, what would recommend regarding investment
in FPL’s stock – buy/sell/hold?