Blue Ocean Strategy: How To Create Uncontested Market Space and Make The Competition Irrelevant
Blue Ocean Strategy: How To Create Uncontested Market Space and Make The Competition Irrelevant
Blue Ocean Strategy: How To Create Uncontested Market Space and Make The Competition Irrelevant
Adrian Davies
E-mail:
ahtdavies@aol.com
doi:10.1016/j.lrp.2008.02.001
Ofer H. Azar
E-mail: azar@som.bgu.ac.il
doi:10.1016/j.lrp.2008.02.003