Catering Basics

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The key takeaways are that catering involves providing food and beverages for scheduled events, it has different categories like institutional and social catering, and career outlooks vary depending on being contracted or an independent owner.

The main categories of catering are institutional catering, which includes non-profit organizations like hospitals and universities, and social catering, which is profit-driven catering for charities, corporations and individuals.

Examples of on-premise catering include catering done at locations like cruise ships, country clubs, restaurants, banquet halls and hotels where the kitchen is on-site. Off-premise catering involves transporting food to the event location and requires less overhead but more physical tasks like transporting equipment.

WHAT IS CATERING?

PROVISION OF FOOD AND BEVERAGE


FOR A SCHEDULED EVENT OR TIME
• USUALLY A PRE-ARRANGED CONTRACT
• LIMITED MENU
• SPECIFIC COST
• SPECIFIC AUDIENCE
• FOOD IS EXTENSIVELY PREPPED/MEP
CATERING SERVICES
• FOOD • VENUES
• BEVERAGES • MENU
• SETTINGS PLANNING
• SERVICE • SEATING
STAFF • LINENS
SERVICES
CATEGORIES OF CATERING
• INSTITUTIONAL • SOCIAL
– NOT FOR PROFIT – PROFIT-DRIVEN

HOSPITALS CHARITIES
UNIVERSITIES CORPORATIONS
AIRLINES INDIVIDUALS
HOTELS
CLIENTS
• HOSPITALS • MUSICIANS
• UNIVERSITIES • BRIDAL PARTIES
• BUSINESSES • ATHLETES
• COMMUNITY • ACTORS
GROUPS
• INDIVIDUALS
• INDUSTRIES
CAREER OUTLOOK
• SALARY • REASONING
– CONTRACTED $35-50K – KEEPS COSTS DOWN
– INDEPENDENT/OWNER – LARGER HOME KITCHENS
$100-200K – CULINARY PROGRAMS
– FOOD KNOWLEDGE
INSTITUTIONAL CATERING
IS ON AN UPWARD
TREND
SOCIAL CATERING IS THE
FASTEST GROWING
SEGMENT
CATERER PROFILE
• BRAINSTORM 3 SKILLS WHICH MAY BE
NECESSARY TO BECOME A
SUCCESSFUL CATERER……
• WHAT ASPECTS DOES CATERING
INVOLVE?
• HOW COULD YOU MANAGE
SHORTCOMINGS IF THEY EXIST?
CATERER PROFILE
• CULINARY TALENT
• BUSINESS SENSE
• DESIGN SKILLS/SENSE OF STYLE
• INTERPERSONAL SKILLS
• HEALTH & FOOD SAFETY TRAINING
• NETWORKING ABILITY
CATERING IDENTITY
• FIND/CREATE YOUR NICHE
• PLATTERS
• DESSERTS
• DIETARY CONCERNS
• CULTURAL
ON-PREMISE CATERING
• KITCHEN IS ON-SITE WHERE
EVENT/DINING WILL TAKE PLACE
• EXAMPLES…..
– CRUISE SHIPS COUNTRY CLUBS
– RESTAURANTS RELIGIOUS GROUPS
– BANQUET HALLS PRIVATE CLUB
– HOTELS RESORTS
OFF-PREMISE CATERING
•HAS PRODUCTION FACILITY BUT
EVENTS ARE HELD ELSEWHERE
• CATERER OFTEN • REQUIRES PHYSICAL
TRANSPORTS FOOD TO STRENGTH
CHOSEN LOCATION
• TIME COMMITMENT
• REQUIRES LESS FOR TRANSPORT
CAPITAL/OVERHEAD
• EQUIPMENT RENTALS
• LESS VISIBLE LOCATION
• LESS CONTROLS
IS ACCEPTABLE
• LESS LIMITATIONS EXIST
INSTITUTIONAL CATERING
CONTRACTED FOOD SERVICE
“CONTRACT FEEDER” • RESPONSIBILITIES
-LESS CREATIVE -ALL FOOD IS
OPERATION ORDERED AND
PREPARED
EXAMPLES:
COLLEGES -STAFFING
HOSPITALS -MAINTENANCE
NURSING HOMES -EFFICIENT
MOBILE CATERING
TAKING FOOD TO WHERE THE MARKET IS
• LOW-END • HIGH-END
– FOOD TRUCKS – TRAILERS
*REQUIRE PERMIT *REQUIRE FLEXIBILITY
*INSURANCES *ATTENTION TO DETAIL
*KEEN PLANNING *DIVERSE PERSONALITIES
*LIMITED MENU ITEMS *TIME CONSTRAINTS
*STATE OF THE ART
EQUIPMENT
*STRESSFUL
NECESSITIES
TANGIBLES INTANGIBLES
• KITCHEN EDUCATION
• SUPPLIES CULINARY TALENT
• DISPLAY PIECES SKILLS
• RECIPES MARKETING EFFORTS
• STAFF
• UNIFORMS
• ????

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