Catering Basics
Catering Basics
Catering Basics
HOSPITALS CHARITIES
UNIVERSITIES CORPORATIONS
AIRLINES INDIVIDUALS
HOTELS
CLIENTS
• HOSPITALS • MUSICIANS
• UNIVERSITIES • BRIDAL PARTIES
• BUSINESSES • ATHLETES
• COMMUNITY • ACTORS
GROUPS
• INDIVIDUALS
• INDUSTRIES
CAREER OUTLOOK
• SALARY • REASONING
– CONTRACTED $35-50K – KEEPS COSTS DOWN
– INDEPENDENT/OWNER – LARGER HOME KITCHENS
$100-200K – CULINARY PROGRAMS
– FOOD KNOWLEDGE
INSTITUTIONAL CATERING
IS ON AN UPWARD
TREND
SOCIAL CATERING IS THE
FASTEST GROWING
SEGMENT
CATERER PROFILE
• BRAINSTORM 3 SKILLS WHICH MAY BE
NECESSARY TO BECOME A
SUCCESSFUL CATERER……
• WHAT ASPECTS DOES CATERING
INVOLVE?
• HOW COULD YOU MANAGE
SHORTCOMINGS IF THEY EXIST?
CATERER PROFILE
• CULINARY TALENT
• BUSINESS SENSE
• DESIGN SKILLS/SENSE OF STYLE
• INTERPERSONAL SKILLS
• HEALTH & FOOD SAFETY TRAINING
• NETWORKING ABILITY
CATERING IDENTITY
• FIND/CREATE YOUR NICHE
• PLATTERS
• DESSERTS
• DIETARY CONCERNS
• CULTURAL
ON-PREMISE CATERING
• KITCHEN IS ON-SITE WHERE
EVENT/DINING WILL TAKE PLACE
• EXAMPLES…..
– CRUISE SHIPS COUNTRY CLUBS
– RESTAURANTS RELIGIOUS GROUPS
– BANQUET HALLS PRIVATE CLUB
– HOTELS RESORTS
OFF-PREMISE CATERING
•HAS PRODUCTION FACILITY BUT
EVENTS ARE HELD ELSEWHERE
• CATERER OFTEN • REQUIRES PHYSICAL
TRANSPORTS FOOD TO STRENGTH
CHOSEN LOCATION
• TIME COMMITMENT
• REQUIRES LESS FOR TRANSPORT
CAPITAL/OVERHEAD
• EQUIPMENT RENTALS
• LESS VISIBLE LOCATION
• LESS CONTROLS
IS ACCEPTABLE
• LESS LIMITATIONS EXIST
INSTITUTIONAL CATERING
CONTRACTED FOOD SERVICE
“CONTRACT FEEDER” • RESPONSIBILITIES
-LESS CREATIVE -ALL FOOD IS
OPERATION ORDERED AND
PREPARED
EXAMPLES:
COLLEGES -STAFFING
HOSPITALS -MAINTENANCE
NURSING HOMES -EFFICIENT
MOBILE CATERING
TAKING FOOD TO WHERE THE MARKET IS
• LOW-END • HIGH-END
– FOOD TRUCKS – TRAILERS
*REQUIRE PERMIT *REQUIRE FLEXIBILITY
*INSURANCES *ATTENTION TO DETAIL
*KEEN PLANNING *DIVERSE PERSONALITIES
*LIMITED MENU ITEMS *TIME CONSTRAINTS
*STATE OF THE ART
EQUIPMENT
*STRESSFUL
NECESSITIES
TANGIBLES INTANGIBLES
• KITCHEN EDUCATION
• SUPPLIES CULINARY TALENT
• DISPLAY PIECES SKILLS
• RECIPES MARKETING EFFORTS
• STAFF
• UNIFORMS
• ????