Prac. Research 1 Chapter 2
Prac. Research 1 Chapter 2
Prac. Research 1 Chapter 2
Qualitative Research
and its Importance in
z
Daily Life
Lesson 1
KINDS OF QUALITATIVE
RESEARCH, CHARACTERISTICS,
USES, STRENGHTS AND
z WEAKNESSES
z
What is a Qualitative Research?
Cresswell (1994) – an inquiry process of
understanding a social or human problem based
on building a complex holistic picture formed with
words reporting detailed views of informants and
conducted in natural setting
Locke, Spirduso & Silverman (1987) to understand
a particular social situation, event, role, group or
interaction.
Franekel & Wallen (1990) interested in
understanding how things occur
z Cont.
Qualitative Research by its nature is essentially a descriptive
analysis and follows the inductive process of reasoning, i.e., from
specific situation to a generalization of what caused such behavior
based on interviews or self-disclosures in written form
IMPORTANCE OF
z QUALITATIVE
RESEARCH
ACROSS
DIFFERENT
FIELDS
z
Importance of Research
In Education
In Technical Communication
In Advertising
In Social Work
In Marketing
In International Business
END OF CHAPTER 2 OF 7
CHAPTERS