Marketing Plan

RINO, PHILLIP JOSHUA V.

BSBA MM – II A
Marketing Plan

Daily Pies
RINO, PHILLIP JOSHUA V.
BSBA MM – II A
PRODUCT
LOGO
 INTRODUCTION
 Philippine Wild Raspberries or Sampinit are
known widely by locals as sweet-tart
tasting red berries from a thorny type of
weed that grows in the Mountains of
Quezon. These wild berries are runners and
are known to be invasive to other crops
growing in the area.
 “Daily Pies” is the first Sampinit
Flavored pies in the Quezon
Province. Offering only the freshest
and hot pies it take the edge over
the competitors by using only the
fruit flavors that are endemic in the
area of Quezon, making each
flavor distinct over the pies readily
available in the market.
 Sampinit berries are endemic in the area of
Quezon Province and since there is none
existing pastry product that uses it as a
flavoring, the idea of using it as filling for a pie
is born.
 The studies about Sampinit Fruit proved the
health benefits of this berries, as of now it was
preserved as Fruit Jams, Juices and Wine. Since
it grows abundantly in the area it has a bright
potential to be used as specialty product.
Health benefits of Sampinit berries source https://www.organicfacts.net/health-benefits/fruit/health-benefits-of-raspberry.html
 I. EXECUTIVE SUMMARY

 Sampinit Pies are made from only the finest

ingredients and hand picked sampinit berries
ensuring that every pie was guaranteed farm
fresh and are very nutritious.
 Each pie was filled with Sampinit Filling contains
phytochemiocals (any of various biologically active
compounds found in plants) normally presented
in berries, known to possess antioxidant, anti-
inflammatory, anticancer, antihypertension,
antimutagenic, antineurodegenerative, and other
bioactivities.
 Source http://kidpawan.blogspot.com/2011/08/sampinit-philippine-wild-
raspberries.html
 https://businessdiary.com.ph/2656/sapinit-philippine-wild-raspberry/
 To ensure that the product will be able to
reach its target market it the first step is to
secure stores in highly visible locations, near
public markets, schools or on the town proper .
 Continuous interactions with customers to
continuously receive feedbacks for products and
service to help to serve the clients even better.
 Daily Pies will be run through sole proprietorship.
 II. PRESENT MARKET SITUATION

 Buko Pie and Pies to Go are the products that

are slightly similar to the “Daily Pies” sampinit
pie.
 The only pie that offers locally grown fruit filling
that infused with health benefits that is rich in
anti-cancer phytochemicals .
 Plans to sell the product on the city of Lucena
and through online marketing.
 III. SWOT
STRENGTH WEAKNESS OPPORTUNITY THREATHS
Brand strength and Large number of indirect
uniqueness. Lack of product awareness Promotion of Sampinit competitors
products ( can be used as
flavoring to shakes and milk
teas)
Product that offers healthy Delayed supplies There is limited number of The fast increase of the
food suppliers of Sampinit berries amount of raw materials.
The main ingredient can only The fruit was seasonal Aside to the existing flavor, a
be found on province of wide range of flavor of pies
Quezon and Laguna. can be offered in the market.
Brand catches the attention Need for capital There is limited number of
of the target market suppliers of Sampinit berries
There is limited number of The berries were known to be
suppliers of Sampinit berries seasonal but since cultivating
this fruit raised awareness
various studies are now
conducted to grow this berries
all year long.
 IV. MARKETING OBJECTIVES
 Make sure that the daily sales of 50-60 pieces of pie
are increasing by 20 pies per month to meet the
objective of raising sales by 120 pieces of pies and
also to increase sales of Sampinit pies by 4 percent in
the next six months after its physical store launching.
 By ensuring product freshness and being guided by
the taste preferences of the consumers it is more
likely that the business will achieve its target sales
increase for the next 6 months of operation.
 V. MISSION

Aim to be the leading reputable pie supplier

that provide good quality products that is highly
competitive in the market,commits to bring the
best of customer service and be of help in the
community by using only the locally grown raw
materials and sustain livelihood for the
agricultural sector of the Province.
 VI. VISION

Daily Pies envisions inspiring people to purchase

locally grown product of the province and to
have healthy living by serving them only the
freshest and organically grown products that will
help them live well.
 VII. PROGRAMS AND
STRATEGIES IN MARKETING MIX

 Begin to sell goods online market and raise

awareness about the product through social
media pages.
 Attract new customers, educate them and generate
loyal consumers.
 Unique food experience provider that matches its
superior customer service
 VIII. BUDGET
ingredients quantity purchase quantity used price
All Purpose Flour 2kg 2kg 88
Sugar 2kg 2kg 120
Tapioca Starch 1/2 kg 1/2 kg 33
Shortening 1 1/2 kg 1 1/2kg 90
Sampinit berries 1 jar 1 jar 200
Egg 1pc 1pc 8
Salt ¼ kg 1tsp 0.03

Cost of ingredients PHP539.03

for 50pcs of Sampinit Pies
OVERHEAD COST 94.42
electricity 10.92
LPG 62.50
water 1.00
transportation 20.00
Labor cost 270.00
packaging 100.00

Total Capital
1042.14/50= 20.84

selling price : 20.84 x 1.4 = Php 30.00

 IX. CONTROL

 Will be monitoring costumers feedback

regarding the product and continuously
improve it based on their preferences.
 Monitor if the business hits its target market
 Monitor and minimize spending and maximize
profitability.
 The business will not only focus on providing the
best pies in town but also on giving 100% excellent
customer service.
 Create a website and social networking page for
your business that features many photos of your
baked goods. Offer online specials and discounts
to those that join the mailing list. Make the site
appealing and provide the information necessary
to easily access the bakery.
 X. Procedures and
Documentation
CRUST
 2kg all-purpose flour
 ½ kg sugar
 1⁄2teaspoon salt
 1 ½ kg shortening,
 2 -3 tablespoons cold water
FILLING
 2kgs of Sampinit
 ½ kg tapioca starch
 1kg sugar
 Egg ( for egg wash)
Crust:
 Combine flour and salt in a medium bowl.
 Cut in shortening with either a fork or pastry blender.
 Sprinkle in cold water 1 teaspoon at a time until flour is moist
enough to form a dough.
 On a lightly floured surface, role the ball of dough out into an 8
inch circle.
 Repeat above steps to make second crust.
 Place first crust into pie plate and set second crust aside
Filling:

1.Place sugar in an ovenproof

shallow pan and warm in a 250°F
(120°C) oven for 15 minutes.
2. Place berries in a large stainless
steel or enamel saucepan. Bring
to a full boil over high heat,
mashing berries . Boil hard for 1
minute, stirring constantly.
3. Add warm sugar, return to a
boil, and boil until mixture will form
a gel about 5 minutes.
 Reheat the oven to 350 degrees.
 Butter the molder.
 Roll out the dough until you can cut 6 circles about 5" in
diameter.
 Press the dough into each molder
 Gather up the pie dough scraps, and roll flat again. Use a
pizza wheel to cut 7 tiny stripes of dough for each pie. Flour
them well, pile them on a plate, and place the plate in the
fridge while you make the filling.
 Divide the raspberry mixture between
each molder.
 loosely weave in 3 other strips in the
opposite direction.
 Brush each pie with egg yolk
 Bake the pies for about 20 minutes, until
golden brown and the filling is
bubbling.
 Let the pies cool for 15 minutes, and
then run a knife around the edges to
loosen them.
 Remove the pies from the pan to cool
completely on a rack
 Serve!
THANK YOU!