I.

Executive Summary

SPECIAL CAMOTE ROLL

Aniñon’s Delicacy named their product Camote roll. Camote roll is a combination of a smash

camote, margarine, condensed milk, wrapped in a Lumpia Wrapper. Aniñon’s Delicacy tends to

bring satisfaction to the customers.

The target market are the students and staffs of PHINMA COC, our competitors are the

fellow students of Entrepreneurship. Aniñon’s Delicacy advertised their product through social

media and tarpaulins.

Five years from now, Aniñon’s Delicacy will be a successful business and has branches all

over the city of Cagayan de Oro. There will be improvement in the product by adding new flavors

which will then present new taste of the Camote roll to catch the taste and preference of the

consumers.

Aniñon’s Delicacy sold the Camote roll for a price of Php. 8.00 /stick or Php 15.00/ two roll

sticks, the days that the product was sent to the students and staffs of PHINMA COC was during

weekdays. Approximately one hundred and twenty(120) pieces of the product was sold every day.

So for the first five days of selling, it covered to Php 1,502.00 with the sales of Php 3, 152.00. In the

last day of selling, the money reached up to Php 7, 352.00 with the profit, Php 3, 602.00.

The sole source of funding our business has loans from the accumulated capital that each

member provides. The nature of the business and the properties of the product give our company a

leverage in accumulating experience for our business to gloom.

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 II. Business Description

A. Nature of the Business

Aniñon’s Delicacy originated on this current year. Cook aspirants and Food enthusiast members

comprises this company who seeks to bring the spectacular and mild caressing taste of a Camote

roll. The individuals behind this company came from the institution of PHINMA Cagayan de Oro

College specifically from the Grade 12 STEM 04B; the persons behind this company are not just an

agent to bring something special but rather to innovate a simple specialty into a mesmerizing and

superb delicacy.

Camote roll is the name of the product that the Aniñon’s Delicacy has made. It is a combination

of smash camote, margarine, condensed milk, wrapped in a Lumpia Wrapper. One Camote roll is

enough to make a person feel satisfied after consuming. It is very affordable and has a milky

sensation after tasting.

Aniñon’s Delicacy created this kind of business for them to bring out happiness from within.

Camote roll is a kind of snack that will bring you back in the presence of your home. Everyone can

consume it anytime; having a chat with friends, watching movies or doing some important stuff.

Camote roll is a one of a kind snack. It was based on the reality for this snack will surely suit the

taste of everyone

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 B. Goods and Services Offered

Aniñon’s Delicacy offered its best, special camote roll. Camote roll contains high amounts of

fiber and potassium due to the presence of sweet potato or camote. Camote have more grams of

natural sugars than regular potato but more overall nutrients with fewer calories. It is good for the

vision, immunity, fertility, and digestion. It does minimize diabetes, cancer, and high blood pressure.

C. Location, Facilities & Technology

The company build a food stall at the quadrangle of PHINMA COC Campus. Facilities upon

building the said food stall includes: plywood, wood as the brace, nails, hammer, and saw. It is to

achieve a more comfortable environment. On the other hand, stove, pan, plates, mortar and pestle,

strainer, paper tray and BBQ stick are the facilities needed to produce the product to sell. Sanitation,

proper hygiene and attire for cooking are also essential towards the business to have a good

feedbacks from the consumer.

D. Future Business Plan and Roadmap

Five years from now, Aniñon’s Delicacy will be a successful business and has branches all over

the city of Cagayan de Oro. There will be improvement in the product by adding new flavors which

will then present new taste of a camote roll to catch the taste and preference of the costumers. New

equipments so that the production of the product will be easier and faster. And five years from now

Aniñon’s Delicacy, producer of the product camote roll will be a successful business tycoon. They

will create and innovate the satisfying product for everyone who loves the varieties of food, taste,

and flavor especially to those who are called Food enthusiasts.

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 III. Marketing and Sales Plan

i. Marketing Plan

A. Integrated Marketing Communications

The company implemented a variety of ways to promote the product, these includes: hanging

tarpaulins, and posting or sharing on social media (FB, IG).

B.SBEP (Scheduling, Budgeting & Expenses Projections)

Hanging of tarpaulin and posting on social media sites (Facebook)was scheduled every week

days before selling the product.

Tarpaulin---------------------₱200.00

ii. Sales Plan

Aniñon’s Delicacy exposed and sold their product which is the Camote roll to the students

and staffs of PHINMA COC at Php 8.00 for a one camote roll stick, and Php 15.00 for two camote

roll sticks. Furthermore, the exposition of the product was presented with the use of smartphones. In

which through smartphones, Aniñon’s Delicacy showcased their product by accessing the social

media specifically Facebook. Product selling was every weekdays. Every Monday and Wednesday,

product selling started at 10 am- 2:30 pm, Tuesday and Thursday, at 9 am to 1:30 pm and on Friday,

at 9 am- 12 pm.

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Budgeting

Each day the company’s budget ranged from Php 180.00 to Php 450. 00 for the production. It

includes the ingredients and materials, namely: camote, margarine, condensed milk, oil, lumpia

wrapper, stick, and paper tray.

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 IV. Financial Plan

Expenses

Facilities
Kitchen Ware – ₱300.00
Stove/LPG – ₱300.00
Stall – ₱1,000.00
Rent – ₱500.00
Production – ₱560.00
Fare – ₱150.00
Total: ₱2,810.00

Capitalization
₱2,810.00/ 50= ₱56.2 per person

Product Costing and Pricing

Camote- Php 1.00
Margarine- Php 1.00
Condensed Milk- Php 1.50
Lumpia wrapper- Php 0.50
Oil- Php 1.00
Stick- Php 0.50
Paper Tray- Php 0.50
Php 6.00
PP/Unit: 20% 6
×0.2
1.2 2

₱6.00 + ₱2.00

₱ 8.00 per stick.

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 Sales Forecast

EXPENSES AND SALES

Date Expenses Sales Profit/ Loss

Pre-operation Php 2,250.00

January 23, 2019 Php 360.00 Php 480.00 Php 120.00

January 24, 2019 Php 180.00 Php 504.00 Php 324.00

January 25, 2019 Php 330.00 Php 664.00 Php 334.00

January 28, 2019 Php 330.00 Php 744.00 Php 414.00

January 29, 2019 Php 450.00 Php 760.00 Php 310.00

January 30, 2019 Php 330.00 Php 696.00 Php 366.00

January 31, 2019 Php 330.00 Php 784.00 Php 454.00

February 01, 2019 Php 330.00 Php 744.00 Php 414.00

February 04, 2019 PICTORIAL

February 05, 2019 HOLIDAY

February 06, 2019 PICTORIAL (for those who did not make it to the assigned time)

February 07, 2019 Php 450.00 Php 688.00 Php 238.00

February 08, 2019 Php 330.00 Php 664.00 Php 334.00

February 11, 2019 Completion of the lacking performance tasks that needs to be

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 submitted

February 12, 2019

February 13, 2019

February 14, 2019 NATIONAL ACHIEVEMENT TEST

February 15, 2019 FOUNDATION DAY

February 18, 2019 Php 330.00 Php 624.00 Php 294.00

February 19, 2019 FINAL DEFENSE OF OUR CAPSTONE AND I.I.I. STUDY

February 20, 2019

February 21, 2019 SECOND SEMESTER: 2ND ACHIEVEMENT TEST

February 22, 2019

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Company and Management Plan
JOSIAH ANTHONY L. MALINIS
GENERAL MANAGER

VANESSA BUCOL
SECRETARY

ROSELLE ESPRA
DIVINE SALON ARTH BERMUDO
ASST. GENERAL MANAGER AUDITORS

KAYESSIE SUGA JOHN ORDENIZA SHAIRA DALA

MARKETING HEAD FINANCE HEAD OPERATION HEAD
Members Members
Members:
Acaylar Galon, Hawiran
Randel Cahanap
Dagandan Datahan, Hapitan
Rolando
Zamora Masayon
Nacua, Tagud

Tagud

RUBIE SUMO CRISJAY RACINES

PRODUCTION HEAD PROCUREMENT HEAD

Members Members

Medina, Aniñon Bongay, Villaruz

Villanueva, Bubong, Panen, Agcopra

Lagare

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Management Team & Function

The managerial roles that mainly focus on directing and supporting the whole group are

given to our most responsible member, namely Josiah Anthony Lim Malinis, Divine Salon, and

Vanessa Bucol. They have succumb to any kind of pressure and always exert composure making

them suitable for this roles that requires them to direct a business and lead their group mates.

Auditors are responsible for checking the financial records of the business to make sure

they are accurate. There is no one better in this position other than Arth Bermudo and Roselle Espra.

People with humane and frugal.

The Finance head is responsible for handling how much money will be used. The money

that is present in our company will be directed by the financial head, that is why John Paul Ordeniza

was chosen. He, who have great financial and business sense will allow the business to thrive,

making him the ideal finance head.

The marketing head is responsible for all the advertisement our group will conduct, who

is not a stranger in air of manipulation was Kayessie Marie Suga. She, who has interpersonal skills.

The Operation head is responsible for selling the product. The operation head of the

company was Shaira Mae Dala, she is good in selling that is why the company chose her, she has

good communication skills and computation is her passion.

The Procurement head is responsible for preparing the supplies needed for our stall and

for our product. Crisjay Racines has wise budgeting skills thus allows us to buy cheap ingredients.

The production head is the one who will create our product. Rubie Sumo is worthy of

being the versatile cook. With her talents in cooking there is no doubt that our product will be a new

preference of the consumer.

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Personnel & Management Future Plans

After a years of effort, dedication and passion to expound our business, Aniñon’s Delicacy

will become one of the most prominent business company in the city of Cagayan de Oro. After 5

years there will be an increase in the number of employees as well as the salary. Most specially the

product Camote roll will have various and diverse flavors to be added which will also bring a twist

to the former product itself. Our business also will going to have branches in the city and hopefully

to the Region X, whole Mindanao, and the entire area of Philippines.

Appendices

Reference(s):

 Ware, M.(2017) .https://www.medicalnewstoday.com/articles/281438.php

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